Abstract
Increased Pressure on Prices Creates Challenging Situation for Specialty
Film Manufacturers
Fierce price competition due to easy availability of less expensive films in
end-user segments such as packaging and a simultaneous decline in applications
such as magnetic media and imaging are combining to present a strong challenge
to the specialty films market. This situation is compelling manufacturers to
develop new applications for specialty films. Sustained research and development
geared toward making technological improvements is required to differentiate
specialty films from the cheaper commodity type films flooding the market from
China and to address the demand for thinner, finer, better-performing films in
electronics and packaging.
This new research from Frost & Sullivan provides a detailed analysis of
the specialty films market in the United States, which it segments as follows:
polyester (polyethylene terephthalate), nylon, polycarbonate, polyimide, and
selected fluoropolymer films. This analysis identifies and discusses key market
drivers and restraints governing each segment. It also includes competitive
analysis, market and technology trends, and strategies employed by participants.
Performance Properties of Specialty Films Drive Growth
"The excellent combination of optical, physical, mechanical, thermal,
and chemical properties of polyester films is driving the growth of the
specialty films market," says the analyst. Superior dielectric properties
make it the preferred film for use in larger capacitors and also support its use
in wire and cable insulation and electric assembly.
Good oxygen barrier properties ensure that polyester films find demand in the
areas of flexible packaging and lamination. In a price-competitive market,
improving the performance properties of specialty films is especially
significant as an effective strategy to counter competition from other types of
films.
Technological Improvements Necessary to Raise Profit Margins
"Development of new applications on an ongoing basis is required to
increase profit margins as well as to accelerate growth of the specialty films
market," says the analyst. To this end, manufacturers will have to carry
out continuous research and development. Several participants are currently
engaged in developing new applications that are likely to give a major boost to
the intensely competitive specialty films market.
For instance, enhancements in the elongation properties of polyester films
are likely to expand their usage in construction products and consumer
electrical devices. Improved high-heat resistant polycarbonate films as viable
alternatives to metal nameboards and signboards as well as new anti-fog
polycarbonate films for potential use in ski goggles, sports lenses, appliance
windows, and windscreens are other significant developments.
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