Abstract
When high-street consumers are considering which car to buy, one of the key
determining factors is how good the car?fs interior looks. The choice of
interior finish by OEMs is therefore crucial to the success of a new car.
This report examines where interior finishes are going in the European
market, and the effect it will have on companies who supply the chemicals for
this finishing. Everything from basic paint finishes for ABS to high-end wood
finishes is covered.
Key competitive factors in the report include analyses of which tier of the
automotive industry uses each product type and who the most important Tier 1
customers are, in addition to discussions of the main suppliers of the actual
coating products.
The report identifies opportunities for suppliers in many ways, including by
product type, by car type (from economy cars to top-range cars), and by OEM.
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