Abstract
The residential boilers market in central and Eastern Europe (CEE) is growing
quickly compared to the somewhat stagnant Western European equivalent. It would,
however, take another 25 to 30 years for the central and Eastern European market
to reach the size of the western one. The most exciting products, and therefore
the ones predicted to increase in the CEE market are wall hung boilers, while
traditional solid fuel unit sales should gradually decrease in the medium to
long term. Average prices are almost one third lower in the CEE region than in
Western Europe, due to the large customer demand in economic range products and
cheaper boilers offered by local producers. The vast majority of sales are for
first time installation. The boiler industry should be particularly sensitive to
increasing demand from district heating conversions, new gas users and other
replacements of old solid fuel or floor standing units. Wall hung boilers are
being installed mainly in new dwellings.
The EU accession countries are the most dynamic markets in the region, while
Russia and the Ukraine should be regarded as separate due to their different
supplier group and other, more complex issues. The leading companies in the CEE
market are from Germany, Italy and the Czech Republic and include the VH Group (Vaillant,
Protherm, Saunier Duval), Bosch, Beretta of Riello, MTS, Dakon and Viadrus. The
main strategies undertaken by the market leaders in response to increasing
competitiveness are the introduction of cheaper products and an aggressive
pricing policy
View Cart
