Research Overview
Stringent Quality Requirement Emerges as a Significant Challenge to
Passenger Car Semiconductor Manufacturers
Strong emphasis on quality in the automotives market has seen vehicle
manufacturers demand improved semiconductors and systems. Original equipment
manufacturers (OEMs) and system integrators emphasize on zero parts per million
and hence, the tier II suppliers are expected to improve their overall quality
processes. Apart from developing reliable semiconductors, manufacturers have to
deal with increasing demand for capability integration. This increases the
development costs of semiconductors. After meeting all the demands of suppliers
and OEMs, it becomes difficult for manufacturers to lower costs. Semiconductor
manufacturers are expected to provide high-performance, cost-effective solutions
and differentiate their products to stay competitive.
This Frost & Sullivan strategic analysis service provides an overview of
the North American passenger car semiconductors market. It provides the
prospects for various features including powertrain, chassis/body electronics,
safety, and driver infotainment. The study illustrates the analyses with graphs
comparing revenue, market size, and participant shares.
Expanding In-vehicle Infotainment Sector Creates Derived Demand for
Semiconductors
The need for efficient utilization of various parts has made the electronics
used inside the car more eintelligentf. The number of tasks performed in the
car has increased and there is growing need for features ? Especially in
electronic systems ? To make it easier to handle these additional tasks. Various
factors have to be monitored for controlling navigation, safety, and motor
management systems. Some of these parameters need to be clearly displayed at the
right time for easier decision making by the drivers and passengers.
Other than the standard power devices for low-end applications, semiconductor
manufacturers have started building smart power devices for efficiently managing
the power usage inside the car, as the trend for integration has increased the
requirements of power management. Microcontrollers are also being integrated
with more functions and interfaces. Another interesting trend is the penetration
of sensor integrated circuits into the in-vehicle infotainment sector because of
the need for intelligent safety systems and efficient engine operation.
Emphasis on Safety Features Drives Market Growth
Safety features such as side impact and curtain airbags are receiving
increased attention in North American light vehicles. An emerging option is
smart airbags. These devices are activated based on the seat-occupant position,
weight, and the severity of the accident. This technology is dependent on
semiconductors, thereby hiking market sales. Another system that is likely to
contribute significantly to revenue of the semiconductor market is the tire
pressure monitoring system, which averts mishaps due to under-inflated or
over-inflated tires. Sales in this segment are expected to swell since the
Transportation Recall Enhancement, Accountability, and Documentation (TREAD) Act
mandates the installation of tire pressure monitoring systems in every new
vehicle from 2004.
The electronic stability program is making gradual yet impressive progress in
the North American light vehicle semiconductor market, along with anti-lock
braking systems. Intensifying competition has aided higher penetration of highly
sophisticated safety features in the low-group vehicles. The Government also
plays a large role in regulating safety-related rules that protect and ensure
safer drives for vehicle occupants. Adaptive cruise control, lane departure
warning systems, and night vision are likely to make a breakthrough in the
market.
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