Research Overview
Technical Innovation Required to Overcome Security Concerns and Help
Market Expansion
The pay TV market is a facing deep-rooted, long-term challenge from piracy,
as hackers are targeting conditional access systems (CAS). Hackers violate
security codes, and gain unlawful access to TV content, which can be accessed at
homes or elsewhere through pirated cards. To protect against such revenue
losses, participants must think ahead of hackers and consistently evolve
technology.
Frost & Sullivans recent study examines the global pay TV markets,
providing information on the various geographical segments. The research also
offers a comprehensive overview of market drivers and restraints and industry
challenges to better enable participants to strategically capitalize on
opportunities and increase market demand and share.
Removable Software Allows Participants to Combat Piracy
As a guard against hackers, contemporary systems move away from convention by
allowing security modules to be removed. "Traditionally, security software
has been embedded into the set-top box, making it easy to tamper with, thereby
necessitating replacement ? Requiring the operator to bear the cost of repairing
the tampered set-top box within its subscriber base," says the analyst of
this research. "New removable security technology allows the modules to be
plugged into any set-top box with a common interface slot, minimizing the damage
to the set-top box itself."
This preventive security development will minimize piracy immensely and allow
consumers to choose from an array of decoder brands with flexible and improved
features. These varied features and functions will ascertain end users access
to the local pay TV content.
Conditional Access Services Spur Market Growth
Adoption of CAS by governments and consumers alike has been an important
market driver for pay TV participants. Many countries are moving from analog
cable TV networks toward digital TV networks based on CAS. "Governments are
expecting the majority of TV viewers to migrate to digital content by
2010," notes the analyst. "This would also result in the growth of
smart cards as they are presently the most dependable form of subscriber
identification ? Both for satellite and cable televisions."
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