Abstract
With a penetration level of over 50 percent in the postpaid wireless services
sector, the market is rapidly approaching saturation. Acquiring and retaining
customers in the wireless sector are proving to be an uphill task for
participants. To combat this challenge, participants are viewing the prepaid
sector as a lucrative option and solution. As a result, marketing and
promotional efforts have increased, targeting customers directly or through
mobile virtual network operators (MVNOs).
This Frost & Sullivan analysis of the North American prepaid wireless
services market covers the U.S. and Canadian prepaid wireless services markets.
It offers a comprehensive overview including industry challenges and market
drivers and restraints. Strategic evaluation and analysis include key market
trends, strategies, and even key pricing trends to aid participants in
capitalizing effectively on growth opportunities. The study also provides vital
market forecasts.
MVNO Clients and Data Services Effective Prepaid Options
As carriers and service providers focus efforts on prepaid services to
diversify revenue streams, they are targeting MVNO clients as a beneficial and
economical option to gain market share. "For instance, companies such as
Nextel Communications are proving this by growing their number of prepaid
subscribers and Sprint PCS is letting MVNOs on to its networks for a fee,"
explains the analyst of this research.
New data services are another option that can boost the comparatively low
average revenue per unit (ARPU) associated with prepaid services. Besides
allowing participants brand differentiation, this also enables a premium on
pricing. Technical innovations such as the digital 3G networks expand subscriber
reach and offer an array of data applications -- shopping services, music,
video, and other functions.
Market being Primed for Prepaid Services and Products to Combat Postpaid
Sector
In the comparatively unexploited prepaid sector, companies are realizing the
benefits of investing in their large potential subscriber base. With increased
attention, competition is driving efforts from participants to make products and
services stand out such as new feature sets that are now much more fashionable,
appealing, and economical. Such efforts are also seeing plans and products being
tailored to compete with postpaid services. These positive changes are expected
to propel growth in the prepaid sector in the near future.
Frost & Sullivan Growth Partnership Service
Based on extensive and in-depth research, real-world consulting work, and new
theories tested in hundreds of companies across many industries, Frost &
Sullivan has evolved its Growth Partnership Services (GPS) program that provides
established and emerging firms with powerful growth visions. Moving beyond token
mission statements, GPS provides an actionable vision to growth consulting
partners by illustrating how key intelligence and strategic research based on
defined goals can guide day-to-day behavior and overall company direction. The
foundation of Frost & Sullivans GPS includes:
- Assisting companies to reach their full potential in the core business
- Providing growth strategies to help companies expand into related
businesses
- Preemptively redefining the core business during market turbulence
- Applying the Frost & Sullivan framework to identify and address common
mistakes resulting from misaligned corporate strategies
- Recommending growth management strategies through continuous partnership
To maximize the potential for growth within a firms internal and external
environment, Frost & Sullivan consultants can facilitate the creation of
strategic programs that deliver improved market success. Frost & Sullivans
strengths lie in combining strategic understanding with market expertise and
applying these with absolute commitment to its clients growth.
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