North American Prepaid Wireless Services Markets

Table of Contents

1 EXECUTIVE SUMMARY

Introduction and Overview

• Introduction to the Prepaid Wireless Markets in North America
• Market Segmentation

Research Highlights

• Summary of Findings
• Summary of Conclusions

2 TOTAL NORTH AMERICAN PREPAID WIRELESS MARKETS

Total Prepaid Market Overview

• Introduction to the Prepaid Wireless Services Markets in North America
• Market Challenges
• Market Drivers
• Market Restraints

Strategic Evaluation and Analysis

• Key Trends in Prepaid Wireless in North America
• Emerging Channel Models
• Key Market Strategies

Prepaid Market Forecasts

• Total Prepaid Market Revenue and Subscriber Forecasts
• MNO and MVNO Market Breakouts and ARPU
• U.S. and Canada Market ARPU Breakouts

Frost & Sullivan Awards

• Frost & Sullivans 2004 Awards
• Market Leadership - American MNO
• Market Leadership - MVNO
• Market Leadership - Canadian MNO
• Brand Awareness Development

3 MOBILE NETWORK OPERATOR MARKET

Strategic Evaluation and Analysis

• Characteristics of the MNO Market
• Key Trends in Pricing
• Evaluation of Demand

Market Forecasts

MNO Market Forecasts

4 MOBILE VIRTUAL NETWORK OPERATOR MARKET

Strategic Evaluation and Analysis

• Characteristics of the MVNO Market
• Key Trends in Pricing
• Evaluation of Demand

Market Forecasts

MVNO Market Forecasts

5 COMPETITIVE PROFILES AND ANALYSIS

Competitive Analysis

• Comparison of Service Plans
• Market Share Analysis

MNO Market Profiles

• ALLTEL Corporation
• AT&T Wireless
• Bell Mobility
• Cingular Wireless
• Microcell PCS
• Rogers Wireless
• T-Mobile USA
• Telus Mobility
• Verizon Wireless

MVNO Market Profiles

• Boost Mobile
• TracFone Wireless
• Virgin Mobile USA