Indian Mineral Fortification and Supplement Market

Table of Contents

• 1. Executive Summary
  • 1. Introduction to the Total Indian Mineral Fortification and Supplement Market
    • 1. Introduction to the Total Indian Mineral Fortification and Supplement Market
  • 2. Summary of Major Findings
    • 1. Market Growth and Opportunities
    • 2. Calcium Market
    • 3. Iron Market
    • 4. Other Minerals Market
    • 5. Competitive Analysis
    • 6. Conclusion
• 2. Introduction to the Industry
  • 1. Product Types
    • 1. Product List
    • 2. Calcium
    • 3. Iron
    • 4. Other Minerals
  • 2. Overview and Definitions
    • 1. Background
    • 2. Industry Developments
  • 3. Legislation
    • 1. Overview of India as a Market
    • 2. Legislation
  • 4. Applications
    • 1. Animal Feed Market
    • 2. Food and Beverages Market
    • 3. Dietary Supplement Market
  • 5. Glossary of Terms
    • 1. Glossary of Terms
  • 6. List Of Abbreviations
    • 1. List of Abbreviations
• 3. Industry Challenges
  • 1. Challenges Influencing the Industry
    • 1. Challenges Influencing Total Indian Mineral Fortification and Supplement Industry
• 4. Strategic Analysis of the Total Indian Mineral Fortification and Supplement Market
  • 1. Introduction to the Market
    • 1. Market Overview and Definitions
    • 2. Market Drivers
      • a. Economic Stability Attracts Investors
      • b. Reducing Costs and Increasing Productivity
      • c. Large Potential Market Size Due to Increasing Animal Numbers and Compound Feed Use
      • d. Growing Consumer Interest in Mineral Products
      • e. Inadequate Mineral Intake in Diet Highlights Nutrition Gap
      • f. Increased Activity in the Market Raises the Profile of Minerals
      • g. Increased Research into the Benefits of Minerals
    • 3. Market Restraints
      • a. Low Growth in the Food Fortification Market
      • b. Lack of Awareness of Health Benefits
      • c. End-user Pressures
      • d. Low Manufacturing Techniques and Technology
      • e. Increase in Competition
      • f. Diversity of Food Consumption Trends Across the Region
  • 2. Competitive Environment
    • 1. Competitive Structure
• 5. Strategic Analysis of the Indian Calcium Fortification and Supplement Market
  • 1. Introduction to the Market
    • 1. Market Overview and Definitions
    • 2. Market Drivers
      • a. Tremendous Growth of Indian Poultry Industry
      • b. Traditional Support from Doctors Along With Intensive Marketing and Advertising Activities Drives Calcium Supplement Sales
      • c. Development of Fortified Foods Propels Calcium Market Growth
      • d. Opportunity for Market Penetration
      • e. Base for Outsourcing Calcium to Other Countries to Increase Production
      • f. Increasing Health Care Expenditure will Stimulate Demand
    • 3. Market Restraints
      • a. Price Pressures From Local Competition
      • b. Lack of Awareness and Poor Understanding of Calcium Benefits among Patients and Physicians
      • c. Growth of Phytase Enzyme In Animal Feed
      • d. Doubts About the Intended Nutrition Benefits of Mineral Fortification
  • 2. Market Quantification
    • 1. Scope Of the Research
    • 2. Market Engineering Measurements
    • 3. Market Forecasts
    • 4. Pricing Analysis
    • 5. Trends by Application
  • 3. Competitive Environment
    • 1. Competitive Structure
    • 2. Market Share Analysis
• 6. Strategic Analysis of the Indian Iron Fortification and Supplement Market
  • 1. Introduction to the Market
    • 1. Market Overview and Definitions
    • 2. Market Drivers
      • a. Increased Activity and Support of Various Health Organisations Raises the Profile of Iron
      • b. Young Population Increase the Market Potential for Dietary Iron
      • c. RDA Fuels Demand Across all Economic Segments
      • d. Changes in Dietary and Cooking Patterns Increase the Demand for Iron Supplementation
      • e. Increased Media Coverage of the Benefits of Iron
      • f. Increased Demand for Pork
      • g. Technological Advances Improve Sensory Attributes and Widen the Scope for Fortification
    • 3. Market Restraints
      • a. Lack of Awareness of the Benefits Associated With Iron Fortification
      • b. Diversity of Food Consumption Trends Across the Country
      • c. Need for More Research and Development
      • d. Consumers Concern on the Side Effects of Dietary Iron
  • 2. Market Quantification
    • 1. Scope Of the Research
    • 2. Market Engineering Measurements
    • 3. Market Forecasts
    • 4. Pricing Analysis
    • 5. Trends by Application
  • 3. Competitive Environment
    • 1. Competitive Structure
    • 2. Market Share Analysis
• 7. Strategic Analysis of the Indian Other Minerals Fortification and Supplement Market
  • 1. Introduction to the Market
    • 1. Market Overview and Definitions
    • 2. Market Drivers
      • a. Growing Consumer Interest in Micro Minerals as "Well-Being" Ingredients
      • b. Increased Demand for Specific Micro Minerals from an Ageing Women Population
      • c. Increased Profile of Micro Mineral Benefits Through Media Coverage
      • d. Move Towards Achieving Optimum Nutritional Balance in Diet
      • e. Increased Research into the Benefits of Micro Minerals
    • 3. Market Restraints
      • a. Poor Consumer Understanding of Micro Mineral Benefits
      • b. Low Market Volumes in Micro Mineral Category
      • c. Diversity of Food Consumption Trends Across the Region
      • d. Controversial Scientific Evidence Curtails Micro Mineral Market Growth
      • e. Small Size and Low Penetration in Some Markets Unfavourable for Market Growth
      • f. Price Sensitive Nature of the Market Hinders Sales Growth Rate
  • 2. Market Trends
    • 1. Scope Of the Research
    • 2. Magnesium
    • 3. Zinc
    • 4. Copper
    • 5. Selenium
    • 6. Iodine
    • 7. Chromium
• 8. Strategic Market Recommendations
  • 1. Strategic Recommendations for Participants in the Total Indian Mineral Fortification and Supplement Market
    • 1. Strategic Recommendations
    • 2. Strategic Recommendations for Domestic Companies
    • 3. Strategic Recommendations for International Companies
  • 2. Planning and Monitoring
    • 1. Key Elements to Integrate into Business Planning
    • 2. Key Elements to Integrate into Business Monitoring
• 9. Frost & Sullivan Awards
  • 1. Product Innovation Award
    • 1. Product Innovation Award
  • 2. Business Development Strategy Leadership Award
    • 1. Business Development Strategy Leadership Award
  • 3. Customer Service Leadership Award
    • 1. Customer Service Leadership Award
• 10. Database of Key Industry Participants
  • 1. Key Industry Participants - Manufacturers and Distributors
    • 1. Key Industry Participants - Manufacturers and Distributors
  • 2. Information Sources
    • 1. Information Sources