Abstract
IAQ Vendors Must Provide Integrated Solutions
Despite the strong correlation between buildings, environment, and human health, the indoor air
quality (IAQ) markets continue to focus on individual segments rather than providing integrated
solutions. Along with this, the fragmentation of the industry at both provincial and federal levels
poses further hurdles. As a viable solution, researchers, designers, builders, and manufacturers can
collaborate to develop and market integrated products, systems, and programs. This unification
includes involving the various concerned parties -- architects, health professionals, and engineers
-- in the designing and construction of buildings.
This Frost & Sullivan research service provides an overview of the North American IAQ markets
and segments them into IAQ remediation, heating, ventilating, and air-conditioning (HVAC) air
filters, HVAC ventilation equipment, air purifiers and humidifiers. It details revenue and market
share forecasts and enables companies to align their positioning strategies to benefit from the
changing markets and obtain maximum return on investments.
Builders to Follow Specified Guidelines to Provide Superior Air Quality
Currently, homes across the nation are increasingly likely to follow the guidelines developed by
the American Lung Association Health House program. These homes are expected to be healthier,
durable, and offer a greater level of energy-efficiency than ones built using the conventional
construction methods. Along with the American Lung Association Health House program, builders are
also following the Federal Governments EnergyStar Homes and the BuiltGreen programs.
"The U.S. Green Building Councils Leadership in Energy and Environmental Design (LEED)
program emphasizes on ventilation and air filtration systems and ultraviolet light protection from
molds and bacteria," says the analyst of the research service. "Energy-recovery
ventilators providing a continuous supply of fresh and filtered air are also becoming popular in the
IAQ markets."
Growing Consumer Concerns Boost Demand in IAQ Product Segments
The increasing demand for airtight HVAC units has spurred the growth of the HVAC ventilation
segment, which is currently at 17.0 percent of its estimated potential market size. The overall
markets are gaining momentum with the U.S. National Academy of Sciences Institute of Medicine and
Environmental Protection Agency (EPA) continually stressing on the need for a better indoor air
environment. Consumers are also aware of building problems related to air pollution, while
manufacturers are conducting extensive research on this aspect and communicating them to their large
customer base.
"Particularly, the rising Asthma and allergy concerns have helped air purification equipment
record substantial growth," notes the analyst. "Customer familiarity with aspects such as
product availability and features along with superior advertising strategies by sellers are likely
to further stimulate the demand for high-quality IAQ products and services."
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