Benchmarking Biotechnology Companies in Australia and New Zealand

Table of Contents

1. Executive Summary

1. Overview
   • 1. Overview of Biotechnology Sectors
2. Introduction to the Biotechnology Markets in Australia and New Zealand
   • 1. Introduction to the Biotechnology Markets
3. Benchmarking the Biotechnology Market in Australia and New Zealand
   • 1. Benchmarking the Biotechnology Markets
4. Research Findings
   • 1. Benchmarking Value Drivers
5. Conclusion
   • 1. Where are we headed?

2. Snapshot of Biotechnology Industry in Australia and New Zealand

1. Research Scope and Methodology
   • 1. Research Scope and Methodology
2. Market Overview
   • 1. Market Overview
3. Challenges Facing the Biotechnology Industry
   • 1. Overview
4. Market Drivers
   • 1. Market Drivers
5. Market Restraints
   • 1. Market Restraints
6. Key Geographical Hubs
   • 1. Key Geographical Hubs
7. SWOT Analysis
   • 1. SWOT Analysis
8. Market and Technology Trends
   • 1. Market and Technology Trends
9. Future Outlook
   • 1. Future Outlook

3. Segment Analysis

1. Overview of Market Segments
   • 1. Introduction
2. Human Health and Therapeutics
   • 1. Human Health and Therapeutics
3. Agricultural Biotechnology
   • 1. Agricultural Biotechnology
4. Devices Diagnostics and Services
   • 1. Devices Diagnostics and Services
5. Genomics and Proteomics
   • 1. Genomics and Proteomics
6. Food Biotechnology
   • 1. Food Biotechnology

4. Value Drivers of the Biotechnology Industry

1. Benchmarking Biotech Companies along Value Drivers
   • 1. Introduction
2. Benchmarking Environmental Factors
   • 1. Benchmarking Environmental Factors
3. Benchmarking R&D Innovation
   • 1. Benchmarking R&D Innovation
4. Benchmarking Branding
   • 1. Benchmarking Branding
5. Benchmarking Partnerships and Alliances
   • 1. Benchmarking Partnerships and Alliances
6. Benchmarking Logistics Management
   • 1. Benchmarking Distribution
7. Conclusion
   • 1. Where are we headed?

5. Benchmarking Environmental Factors

1. Introduction
   • 1. Introduction
2. Challenges, Drivers, Restraints facing the Biotechnology Industry
   • 1. Overview
3. Government Support in Australia and New Zealand
   • 1. Government Support
4. Competition from Other Asian Countries
   • 1. Competition from other Asian Countries
5. Investment in Biotechnology Industries in Australia and New Zealand
   • 1. Investment in Biotechnology Industry in Australia and New Zealand
6. Ranking Australia and New Zealand vis-?vis other biotechnology hubs in Asia Pacific
   • 1. Ranking Australia and New Zealand vis-a-vis other biotechnology hubs in Australia
7. Conclusion
   • 1. Where are we headed?

6. Benchmarking R&D Innovation

1. Introduction
   • 1. Introduction
2. The Management of R&D
   • 1. R&D Management
3. Market Engineering Measurements
   • 1. Market Engineering Measurements
4. R&D Governance
   • 1. R&D Governance
5. Organization Issues
   • 1. Organization Issues
6. R&D Processes
   • 1. R&D Processes
7. Best Practices in R&D: A Case Study
   • 1. Case Study- Siemens Medical Solutions
8. Conclusion
   • 1. Where are we headed?

7. Benchmarking Branding

1. Introduction
   • 1. Introduction
2. Branding Biotech Drugs: A Reality Check
   • 1. Branding Biotech Drugs
3. Marketing Support during Clinical Phases and Post Launch
   • 1. Overview
4. Top Brands
   • 1. Top Brands in the Market
5. Positioning Strategy
   • 1. Positioning Strategy
6. Pricing Analysis
   • 1. Pricing Analysis
7. Best Practice in Brand Management: Some Case Studies
   • 1. Best Practice in Brand Management- Case Studies
8. Conclusion
   • 1. Where are we headed?

8. Benchmarking Patnerships and Alliances

1. Introduction
   • 1. Introduction
2. Essentials for Partnerships and Alliances
   • 1. Overview
3. The Management of Strategic Alliances
   • 1. The Management of Strategic Alliances
4. Investment Partners
   • 1. Investment Partners
5. Technology Partners
   • 1. Technology Partners
6. Marketing Partners
   • 1. Marketing Partnships
7. Best Practice in Strategic Alliance: A Case Study
   • 1. Case Study- Netkar Pulmonary Systems
8. Conclusion
   • 1. Where are we headed?

9. Benchmarking Logistics Management

1. Introduction
   • 1. Introduction
2. The Mangement of Distribution of Biotechnology Products
   • 1. The Management of Distribution of Biotechnology Products
3. Distribution Strategy
   • 1. Distribution Strategy
4. Distribution Partners
   • 1. Distribution Partners
5. Distribution Infrastructure
   • 1. Marketing Partners
6. Best Practice in Distribution- A Case Study
   • 1. Case Study- Dell Computers
7. Conclusion
   • 1. Where are we headed?

10. Strategic Recommendations

1. Strategic Recommendations
   • 1. Specialize in core areas only
   • 2. Focus on demand estimation in the pre-conception phase itself
   • 3. Build on Key Partnerships
   • 4. Focus on Brand Building
   • 5. Re-look into organization issues
   • 6. Tailor all processes keeping customer at the centre of focus

11. Frost & Sullivan Awards

1. 2005 Frost & Sullivan Awards
   • 1. Growth Strategy Leadership Award
   • 2. Product Innovation Award
   • 3. Technology Leadership Award
   • 4. Technology Innovation Award
   • 5. Product Line Strategy Leadership Award
   • 6. Product Differentiation Innovation Award

List Of Figures

• Competitive Benchmarking of the Biotechnology Industry: R&D Decisions (Australia and New Zealand), 2005
• Competitive Benchmarking of the Biotechnology Industry: Names of the companies with brand names (Australia), 2005
• Competitive Benchmarking of the Biotechnology Industry: List of main investors (Australia), 2005
• Competitive Benchmarking of the Biotechnology Industry: Market Challenges faced by the industry (Australia and New Zealand), 2005-2012
• Competitive Benchmarking of the Biotechnology Industry: Market drivers faced by the industry, (Australia and New Zealand), 2005-2012
• Competitive Benchmarking of the Biotechnology Industry: Market restraints faced by the industry, (Australia and New Zealand), 2005-2012
• Competitive Benchmarking of the Biotechnology Industry: Percentage of R&D decisions passed to different departments, (Australia and New Zealand), 2005
• Competitive Benchmarking of the Biotechnology Industry: R&D Strategy formation decisions by different divisions, (Australia and New Zealand), 2005
• Competitive Benchmarking of the Biotechnology Industry: Methods used for iiinformation exchange within the organization, (Australia and New Zealand), 2005
• Competitive Benchmarking of the Biotechnology Industry: Factors taken into consideration to prioritize projects, (Australia and New Zealand), 2005