Abstract
Price-sensitive End-users Compromising on Quality Poses Challenges to the Fall
Protection Equipment Markets
Price-sensitive end-users in the fall protection equipment markets are
spurring demand for low-line products, forcing market participants to
re-evaluate their product portfolios. The obligation, especially of medium and
small-sized companies, to comply with the standards set by the Occupational
Safety and Health Administration (OSHA) has encouraged the introduction of
cheaper equipment that have lower production costs and also compromise on
quality. To compete within the market, larger manufacturers are offering a
minimal price 'compliance' product lines along with their original offerings.
This Frost & Sullivan research service examines the U.S. markets for fall
protection equipment. It provides detailed insights into recent developments
and trends. The study also discusses the prevailing market drivers, industry
challenges, and offers an overview of the market shares and revenues.
Increasing Consumer Awareness and Stringent Safety Regulations Expected to
Bolster the Market
New, stringent standards within the fall protection equipment industry, along
with major changes in end-user attitudes will drive the market and make fall
protection a more highly regarded investment. OSHA is adopting various methods
of increasing awareness among end-users concerning the safety merits of using
this equipment as well as the consequences of failing to do so. Educating
apprentices and new employees, conducting internal sessions for existing
employees, and disseminating information through aggressive marketing are all
part of the awareness raising process.
"Firsthand experience is also proving to be a great force in creating demand.
As end-users, themselves, encounter mishaps, through personal experience or
through that of a co-worker or friend, they begin to appreciate that such
incidents could well have been avoided by utilizing proper fall protection
equipment," says the analyst of the research service.
Product Differentiation and Third-party Certification Likely to Positively
Affect the Markets
A number of companies in the U.S. fall protection equipment market are
reducing prices to lure business away from their competition. With enterprises
struggling to optimize resources and rise above shrinking profit margins,
companies that can differentiate their products and services from those of
their competitors are more likely to succeed.
In addition, the larger manufacturers are advocating for third-party
certification standards for the industry. "This can increase the product
expense for smaller participants as well as extend the time required to get
the product to the market," says the analyst. "If the trend toward supplier
consolidation continues, then the prospect of third-party certification is
likely to increase as well, thereby magnifying the challenges to smaller
manufacturers."