U.S. Consumer Location-based Service Markets - Enhancing Carrier ARPU Through LBS

Table of Contents

• 1. Introduction & Competitive Landscape
  • 1. Overview
    • 1. Table of Contents
    • 2. Defining Location-based Services
    • 3. Life Cycle Analysis: Location-based Services
    • 4. Value Chain
  • 2. Technology Assessment
    • 1. Assisted GPS
    • 2. Enhanced Observed Time Difference
    • 3. Uplink Time Difference of Arrival
    • 4. Advanced Forward Link Trilateration
    • 5. Cell ID
    • 6. Dueling Architectures: Control Plane vs User Plane
    • 7. Control Plane
    • 8. User Plane
    • 9. LBS Mode Comparison
    • 10. Carrier Technology Choices
  • 3. LBS Application Trends: 'The Killer Enabler'?
    • 1. Enhancing Carrier ARPU Through LBS
    • 2. Radar Screen: Consumer Location-based Services
    • 3. What Application Categories Will Drive LBS Adoption?
    • 4. Keys to Success for Consumer LBS
    • 5. Keys to Success for Consumer LBS
    • 6. LBS-initiated Messaging
    • 7. Navigation & Mapping
    • 8. End User Perception on LBS
    • 9. End-User Perception on LBS
  • 4. Market Forecasts
    • 1. Frost & Sullivan Forecasts: Methodology
    • 2. LBS Total Market Forecasts
    • 3. Consumer vs Enterprise Splits
    • 4. Matching Technology to Application Performance
  • 5. Usage Trends in Premium Content
    • 1. Usage Levels: Indications for Mobile Data Adoption
    • 2. Buying Patterns: Change in Premium Product Mix
    • 3. Buying Patterns: Non-Operator Storefront Sales
    • 4. LBS Pricing Trends
  • 6. Carrier Trends
    • 1. US Mobile Carrier Observations
    • 2. Nextel
    • 3. Sprint
  • 7. Profiles
    • 1. Profiles
    • 2. Profiles
    • 3. Profiles
  • 8. Frost & Sullivan Awards
    • 1. LBS Platform of the Year
    • 2. LBS Technology of the Year
    • 3. LBS Company of the Year
    • 4. Product Line Strategy