Abstract
Differing Key Growth Segments in Western and Eastern Europe
The European residential water treatment equipment market has two
geographically variant markets - namely Western Europe and Eastern Europe -
that should be looked upon from different perspectives for investment
purposes. The Eastern European market, which has been underdeveloped in the
past, creates solid opportunities for new product sales. Meanwhile, the
Western European market, which features established markets, is expected to
see higher growth in the replacement filters segment.
High Growth Rates in Eastern Europe
The majority of segments in the Eastern European residential water treatment
equipment market have expected sales growth rates of almost three times those
of the Western European market. Therefore, the Eastern European residential
water treatment equipment market presents an attractive investment destination
for market players, as well as private equity and venture capital firms, to
take advantage of growth opportunities.
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