Abstract
Aviation Industry's Recovery Drives Demand for Commercial Aircrafts and Engine
MRO
The rapid recovery of the aviation industry has not only resulted in increased
air traffic, but also encouraged governments and private equity organisations
to invest in aircraft maintenance, repair and overhauling (MRO). The sheer
potential of the domestic passenger market is the engine that is driving the
Asian aviation industry. India, China and Australia are witnessing growth in
the domestic markets. Also, the booming air traffic growth facilitates the
setting up of new low-cost MRO hubs in Singapore, Malaysia, India and China,
thereby fuelling the competitive climate.
This Frost & Sullivan research service provides a detailed analysis of the
commercial aircraft and engine MRO markets and assesses the current trends of
the market and discusses the potential market openings. In addition, it also
includes detailed market drivers and restraints with strategic recommendations
to counter the industry challenges.
Competitive Marketplace Demands Cost-effective High Quality Products
"In a competitive market, participants need to actively invest to develop and
grow their competencies and asset base to succeed by establishing sustainable
differential advantage consistent with the value services sought from the
operators," according to the analyst of the study. "Their strategic intent
should be to provide reliable and cost-effective maintenance services to all
Asian organic carriers, thereby attracting foreign airlines that provide
world-class MRO services at high costs and establishing an outsourcing
culture."
With lower-labour rates, Asia is a particularly attractive market for
labour-intensive base maintenance. The growing fleet in Asia and growth in
domestic/international air traffic provides ample opportunities for
Asian-origin airline affiliates to evolve and set up world-class maintenance
facilities with the advantage of an established brand in the larger aerospace
value system. Airline affiliated MROs need to establish their MRO function as
a profit centre instead of cost centre, through leveraging third party
maintenance opportunities while continuing to serve their internal market.
Significant Aircraft/Engine MRO Growth in Asian Regions Attracts Foreign
Investment, thus Boosting Revenue Potential
Asia Pacific is expected to account for significant incremental growth in the
aviation sector in the coming decades. India, China and west Asia are emerging
as major catalysts behind the growth in this industry. The global investment
community is actively assessing the Asian aviation scene, with particular
interest in the Indian subcontinent. Investors are aware of the significant
potential of the Asian aviation market due to tremendous growth in air traffic
new low-cost carriers (LCC). Furthermore, the increase in domestic and
international fleet movements and utilisation add to the value of the market.
"The LCC phenomenon, with its low-cost models optimisation, simplicity,
efficient utilisation and cost and scalability, is witnessing high growth in
Asia after surmounting challenges such as targeting the right customer base
and providing simple/cost-effective service," notes the analyst. "Despite cost
pressures such as the provision of excellent MRO at low prices, the commercial
aircraft and engine MRO markets are poised to grow, as the market dynamics
change and as air traffic expands in the future."