Strategic Analysis of the European Phytosterols Market

Table of Contents

1. Executive Summary

• 1. Market Overview
  • 1. Introduction
• 2. Summary of Major Findings
  • 1. Market Growth and Opportunities
  • 2. Trends by Application
• 3. Competitive Analysis
• 4. Conclusions and Recommendations

2. Introduction to the Industry

• 1. Market Overview
  • 1. Introduction
• 2. Industry Structure
  • 1. The Supply Chain
• 3. Phytosterol Developments
  • 1. Introduction
  • 2. Technology
• 4. Legislation
  • 1. Food Regulations in the European Union
• 5. List of Glossary and Acronyms
  • 1. Glossary of Terms
  • 2. List of Acronyms

3. Industry Challenges

• 1. Challenges Influencing the Total Phytosterol Market
  • 1. Challenges Influencing the Total Phytosterol Market
• 2. Strategic Recommendations and Evaluations
  • 1. Introduction
  • 2. Examples of Strategies to Overcome Challenges

4. Strategic Analysis of the Total Phytosterols Market

• 1. Introduction to the Total Phytosterol Market
  • 1. Market Overview
  • 2. Market Drivers
    • a. Scientific Data Supports the Efficacy of Phytosterols in Lowering Cholesterol
    • b. Increasing Interest in Cholesterol-Lowering Treatments Drives Phytosterol Sales
    • c. Health Professionals Campaigning to Raise Cholesterol Awareness
    • d. Poor Diet and Sedentary Lifestyle Create Growth in Consumer Base
    • e. Recommendations from Medical Profession Boost Consumer Confidence on the Benefits of Phytosterols
    • f. Extensive History of Safe Use Increases Acceptance of Phytosterols as Food Ingredients
    • g. Intensive Marketing Campaigns Help Increase Consumer Awareness of the Benefits of Phytosterols
    • h. Product Innovations Create Opportunities for Further Growth
    • i. Aging Demographics Boost Interest for Phytosterols
    • j. Increasing Trend Towards Natural Products Increase the Use of Phytosterol Ingredients
    • 3. Market Restraints
    • a. Lack of Awareness Amongst Consumers of the Health Benefits of Phytosterols
    • b. Legislation Restricts Market Development
    • c. High Pricing Discourages Manufacturer Investment
    • d. Competing Against Other Nutritional Ingredients in the Functional Food Market
    • e. Misleading Advertisements and Contradictory Scientific Evidence in General Create Consumer Confusion and Curtail Sales
    • f. Tough Competition from Prescription Drugs which may Offer Superior Cholesterol Reduction Benefits
    • g. Negative Media Coverage of Food Additives in General has Resulted in Consumer Scepticism
• 2. Forecasts for the Total European Phytosterols Market
  • 1. Research Scope and Methodology
  • 2. Total European Phytosterols Market Overview
  • 3. Market Engineering Measurement Analysis
  • 4. Market Forecast and Trends
  • 5. Market Trends
  • 6. Pricing Analysis and Trends
• 3. Industry Dynamics
  • 1. Competitive Framework
  • 2. New Product Launches
  • 3. Technology and Product Developments
  • 4. Mergers and Acquisitions
  • 5. Joint Ventures Alliances and Other Agreements
• 4. Examples of Key Suppliers
  • 1. Introduction
  • 2. Arboris LLC™
  • 3. Archer Daniels Midland Company (ADM)
  • 4. Cargill Health & Food Technologies
  • 5. Cognis
  • 6. DRT (Derives Resiniques et Terpeniques)
  • 7. Forbes Medi-Tech Inc.
  • 8. MultiBene Group
  • 9. Procter & Gamble (P&G) Food Ingredients
  • 10. Raisio Life Sciences
  • 11. Teriaka Ltd.
  • 12. Triple Crown AB
  • 13. UPM
• 5. Competitive Environment
  • 1. Competitive Structure
  • 2. Market Share Analysis

5. Strategic Analysis of the Phytosterol Functional Food and Beverage Market

• 1. Introduction to the Phytosterol Functional Food and Beverage Market
  • 1. Market Overview
  • 2. Market Drivers
  • 3. Market Restraints
• 2. Forecasts of the Phytosterol Functional Food and Beverage Market
  • 1. European Market Overview
  • 2. Market Engineering Measurement Analysis
  • 3. Market Forecast and Trends
  • 4. Pricing Analysis and Trends
  • 5. Trends by Product Type
  • 6. Trends by Application

6. Strategic Analysis of the Other Phytosterol Market

• 1. Introduction to the Other Phytosterol Market
  • 1. Market Overview
  • 2. Market Drivers
  • 3. Market Restraints
• 2. Forecasts of the Other European Phytosterols Market
  • 1. European Market Overview
  • 2. Market Engineering Measurement Analysis
  • 3. Market Forecasts and Trends
  • 4. Pricing Analysis and Trends
  • 5. Trends by Product Type
  • 6. Trends by Application

7. Examples of Selected End-Users

• 1. Key Supplier Criteria
  • 1. Supplier Selection Criteria
• 2. Company Profiles
  • 1. Introduction
  • 2. Fayrefield Foods Ltd.
  • 3. Fazer Bakeries
  • 4. General Mills Inc.
  • 5. Groupe Danone
  • 6. McNeil Nutritionals LLC
  • 7. Minerva
  • 8. The Coca-Cola Company
  • 9. Unilever Bestfoods

8. Frost & Sullivan Awards for European Phytosterols Market

• 1. Frost & Sullivan Awards
  • 1. Brand Development Strategy Leadership Award
• 2. Business Development Strategy Leadership Award

9. Database of Key Industry Participants

• 1. Examples of Key Industry Participants
  • 1. Examples of Key Industry Participants - Manufacturers and Distributors

10. Appendix

• 1. Decision Support Databases
  • 1. Prevalence of Hypertension
  • 2. Prevalence of Hypertension as Percentage of Population
  • 3. Mortality Due to Coronary Heart Disease
  • 4. Prevalence of Obesity in the Population Over 15 Years of Age
  • 5. Incidence of Myocardial Infarction
  • 6. Mortality Due to Myocardial Infarction
  • 7. Incidence of Stroke