Abstract
Research Overview
The aim of the study is to analyze consumer driving choices and vehicle
purchase priorities as a function of concerns about rising fuel prices (e.g.,
$2.50, $3.00, $4.00, and $5.00 or more per gallon).
To this end, the study:
- Examines changes in future vehicle purchase priorities at specific fuel
price points and contrasts future priorities with past priorities
- Determines the extent to which consumers will consider purchasing more
fuel efficient vehicles (e.g., diesel vehicles, hybrids, or vehicles with
'downsized' engines) at specific fuel price points
- Examines the specific price points at which consumers anticipate changing
their driving behaviors (e.g., reduction of non-essential driving, use of
alternative forms of transportation, use of most fuel efficient vehicle, etc.)
and identifies those consumers who have changed their behaviors already
- Provides in-depth segmentation analyses of key findings (e.g., by gender,
age, annual household income, vehicle classification, satisfaction with
present fuel economy and concern about rising fuel prices)
Benefits of this Service
- This study provides feedback directly from vehicle buyers as to how their
vehicle buying decisions and driving habits would be affected by the price of
gasoline rising to $2.50, $3.00, $4.00, and $5.00.
- Responses are cross-tabulated by gender, age, household income,
classification of respondents' primary vehicles, respondents' satisfaction
with the fuel economy of their current vehicles, and respondents' degree of
concern with the rising price of fuel. This permits readers of the study to
anticipate consumers' responses in various fuel price scenarios. It also
permits readers to consider how best to address various market segments.
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