Abstract
In the late 1990s and early 2000s, we saw the 1+ long distance voice market
change radically. Margins shrank as prices decreased at over 10 percent per
year. Minutes of long distance became a commodity that, by definition, could
not be differentiated among competitors except by price. The introduction of
VoIP helped to accelerate price competition in the market in the US and
worldwide. Now we are seeing the same trend in the audio conferencing services
market. However, Frost & Sullivan is expecting the market to continue
significant growth in the short term due to the increased understanding of
enterprise management of the benefits of conferencing in general.
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