Abstract
The European Markets for RFID in Pharmaceuticals focusses on the emerging
market for RFID applications in the pharmaceutical industry. It focusses on
the key drivers, restraints and challenges faced by RFID vendors and
pharmaceutical companies. The research also gives a forecast of the total
revenues from the pharmaceutical industry till 2012. It also gives a strategic
road map to adoption of RFID and technology trends for a successful
implementation of the technology.