Strategic Analysis of New Entrants in the European Aftermarket for Portable Navigation Devices

Abstract

The research service is to highlight the key new market entrants that have made a market entry into the European PND segment in the last 12 months. The research service includes a total chapter that compares the overall market scenario and the strategies of New Market Entrants. Profiles of 6 key new entrants have been detailed in a separate chapter. The key findings of the recently concluded end-user study related to PNDs have been included as a separate chapter. Conclusions and recommendations for the entire market are provided as a separate chapter.