U.S. Small Business Penetration Strategies

This study examines the various market and competitive trends impacting the U.S. small business telecom service and solution markets. This includes an overview of various market drivers stimulating small enterprise spending on telecom products and services. From an end user' s perspective, this research also highlights the various operational and technology adoption challenges faced by small enterprises. Finally, the study offers a perspective on what marketing and sales strategies and tools vendors and service providers most effective in targeting the small business market.