Abstract
U.S. Off-deck Mobile Content Markets now contribute a significant amount to
the total premium mobile content revenue pie in the United States. Traditional
media pieces such as ringtones, graphics and games continue to be popular in
the off-deck world, with mobile marketing and advertising also contributing to
the growth. Mobile operators have also realized the need to encourage
introduction of quality content in off-deck, and have established a
comprehensive set of guidelines to ensure a smooth end-user experience.
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