Abstract
Total Australian water treatment chemicals market registered a revenue of $
351.8 million (A$ 469.0 million) in 2006. The market exhibited strong growth
from 2004 to 2006 with a CAGR of 11.4 percent, driven by water re-use and
strong economy growth. The market is expected to maintain strong growth during
the forecasts period 2006 to 2014 with an estimated CAGR of 8.1 percent,
driven by water source augmentation resulted from severe drought condition
throughout the country. Australian water treatment chemicals market is highly
competitive and price driven. Strong customer relationship, stable product
quality and service ability are the key success factors in the market.