Abstract
Research was carried out on the infectious disease pharmaceutical market in
key Sub-Saharan countries namely Kenya, Nigeria and Tanzania. A thorough
PESTLE (Political, Economic, Social, Technology, Legal and Environmental)
analysis was established for all the countries allowing for an accurate
evaluation of external factors impacting the pharmaceutical industry. Market
sizes were calculated for 2006 and forecasts determined for the period 2006 to
2012. In addition, market dynamics, such as challenges, drivers and restraints
were also determined.
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