Where's the Green? Green Growth Strategies in U.S. Personal Care Chemical Ingredient Markets

Abstract

This issue-based strategic outlook on green chemicals in the personal care chemical market analyses the current state of green chemistry initiatives within the personal care ingredient market and identifies potential growth opportunities for current and potential value-chain participants. This outlook argues that the personal care market has high potential for growth in green chemical production, given a few strategic considerations. The key concerns within the green chemicals in personal care value-chain are identified, and existing market strategies are analyzed for their ability to meet these requirements.