European Mobile Premium Content Markets

Table of Contents

1. EXECUTIVE SUMMARY

Scope of the Study

• Introduction
• Segmentation
• Methodology

Summary of Findings and Key Conclusions

• The Current and Future State of the Market
• Factors for Growth
• Business Models
• Future Scenario

2. DEFINING THE EUROPEAN MOBILE PREMIUM CONTENT MARKET

Market Definitions

• Introduction to the Mobile Premium Content Market
• Defining Mobile Premium Content Segments

3. THE STATUS OF THE EUROPEAN MOBILE PREMIUM CONTENT MARKET

Market Analysis

• Market Structure

Market Participants

• Participants and their Role in the Market
• Mobile Operators
• Mobile Content Service Providers
• Media Groups
• Newcomers

4. ANALYSIS OF THE MARKET SEGMENT

Mobile Music

• Market Analysis
• Business Models

Mobile Video/TV

• Market Analysis
• Business Models

Mobile Games

• Market Analysis
• Business Models

Emerging Trends - Searching - Networking - Advertising

• Organizing - Sharing - Monetising Content
• The Emergence of the Advertisment-based Business Model

5. ANALYSIS OF THE MARKET DYNAMICS

Mobile Premium Content Market Dynamics

• Industry Challenges
• Market Drivers

6. MOBILE CONTENT SERVICE PROVIDERS - CASE STUDIES

Case Studies

• Mobile Content Service Providers - The Source of Innovation
• Arena Mobile
• Buongiorno
• Dada
• Gameloft
• GetJar
• Gofresh
• Jamster/Jamba
• Omnifone
• OneItalia
• Player X
• ROK International Group
• Union Fun Traders (UFT)
• Veveo

7. THE FUTURE OF THE EUROPEAN MOBILE PREMIUM CONTENT MARKET

The Evolution of the Mobile Premium Content in Europe

• Revenue Forecasts

Mobile Music

• Revenue Forecasts
• Future Issues

Mobile Video/TV

• Revenue Forecasts
• Future Issues

Mobile Games

• Revenue Forecasts
• Future Issues

Next Generation Mobile Content Services

• Advertising: The Driver of Multi-Content Communities