Abstract
"Global Retail Insights believes that the increased focus on revamping
customer-centric solutions in retail will be driving modernization of CRM
platforms in the short term. The objective of European retailers is to
consolidate customer views in a single structured system in order to enable
advancements in loyalty and promotion management capabilities. The uptake in
customer intelligence represents one of the key pinnacles upon which retailers
can build advanced demand intelligence strategies," said Ivano Ortis, EMEA
research director, Global Retail Insights, an IDC Company.
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