LAUNDRY PRODUCTS

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definition and Scope of Study
• Detergents
• Fabric Softeners
• Laundry Aids
• Other Laundry Products
• Fabric Fresheners
• Fabric Whitener/Brightener

II. EXECUTIVE SUMMARY

1. Market Dynamics

• Snapshots
• Industry Overview
• Competitive Scenario
• Powder Laundry Detergents
• Table 1: Leading Players in the Global Powder Laundry Detergents Market (2005): Percentage Breakdown of Value Sales for Procter & Gamble, Church & Dwight, Unilever, Colgate-Palmolive, Private Label, and Others (includes corresponding Graph/Chart)
• Table 2: Leading Players in the Global Powder Laundry Detergents Market (2005): Percentage Breakdown of Volume Sales for Procter & Gamble, Church & Dwight, Unilever, Colgate-Palmolive, Private Label, and Others (includes corresponding Graph/Chart)
• Liquid Laundry Detergents
• Table 3: Leading Players in the Global Liquid Laundry Detergents Market (2005): Percentage Breakdown of Value Sales for Procter & Gamble, Unilever, Church & Dwight, Colgate-Palmolive, Private Label, and Others (includes corresponding Graph/Chart)
• Table 4: Leading Players in the Global Liquid Laundry Detergents Market (2005): Percentage Breakdown of Volume Sales for Procter & Gamble, Church & Dwight, Unilever, Colgate-Palmolive, Private Label, and Others (includes corresponding Graph/Chart)
• Market Trends
• Detergent Makers Turn to Natural Ingredients to Lower Production Costs
• Products Continuously Reformulated
• Drive Towards Earth Friendly Compounds
• Factors Driving Growth
• Green Detergents Address Environmental Issues
• Developing Regions Drive Surfactants Growth
• Surfactant Producers Haunted by Rising Energy and Feedstock Costs
• Issues Confronting Laundry Products Industry
• Biodegradability
• Solid Waste
• Disposal
• Soaps and Detergents Industry: An Overview
• Industry Structure
• History of Soaps and Detergents
• Convenience Needs: One of the Drivers
• Research and Development in Soaps and Detergents Industry
• UV-Protective Laundry Products
• Current & Future Analysis

2. Product Overview

• Detergents
• Fabric Softeners
• Features/Advantages of Fabric Softeners
• Formulations of Fabric Softeners
• Sheet Softeners
• Silicone Technologies for Fabric Softeners
• Silicone Technology and Fabric Care
• Emphasis on Value Added Products
• Rapid Growth in Demand for Fabric Softeners and Bleaches
• Laundry Aids
• Bleaches
• Chlorine Bleach
• Oxygen Bleach
• Stain Removers
• Other Laundry Products
• Fabric Fresheners
• Fabric Whitener/Brightener
• Bluing
• Raw Materials Scenario
• Surfactants
• Market Snapshots
• Industry Scenario
• Leading Surfactant Producers Worldwide
• Linear Alkylbenzene (LAB)
• Zeolite
• Market Highlights
• Sodium Tri-Poly Phosphate
• Soda Ash
• Protease Enzymes
• Evolution of Detergent-Specific Enzymes
• Bleaches
• Bleaching Agents: The Case for Sodium Carbonate Peroxyhydrate
• New Product: Persalt-based Bleaches
• Sodium Percarbonates
• Packaging
• PET and C-PP Making Presence

3. Technological Innovations

• Liquid Detergent
• Green Frog: Detergent as Health Product
• Integrated Washer/Dryer

4. Product Innovations/Introductions

• Church and Dwight Launches OxiClean Simple Stain Remover
• Kao to Launch New Fabric Care Line
• Winning Brands Launches KIND™
• Hotsy Launches New Series of Powder Pack Detergents
• Mysore Sales International Relaunches ‘Total’ Detergent Bar
• Procter and Gamble Launches Tide 2X Ultra
• Novozymes Introduces New Detergents with Enzyme, Mannaway®
• Comfort to Reintroduce Comfort Concentrates with Fresh Release Technology
• Surcare to Unveil Concentrated Fabric Conditioner
• Procter & Gamble Company to Alter Liquid Detergents Portfolio
• Unilever UK Unveils Small & Mighty Laundry Liquid
• Tide Introduces Compacted High Efficiency Liquid Laundry Detergents
• Dial Corporation to Introduce Purex Natural Elements through Purex®
• Procter & Gamble Pro Line Lodging Launches Three Stain Removers
• Clorox Unveils Clorox Ultimate Care Premium Bleach
• Kao to Launch Attack® ALL in Laundry Detergent
• Henkel Philippines to Unveil Detergent Bar
• Hindustan Lever to Launch Detergent Bar Under Surf Excel Brand
• Lion Corporation Releases New Series of Fabric Softeners and Laundry Detergents
• Procter & Gamble to Launch Three New Laundry Products
• Tide® to Unveil Tide® Simple Pleasures™
• Cot' nWash Unveils Dropps
• SteroKem Launches Kemphos 2001
• Henkel Launches Magikleen Oxy Power
• Procter & Gamble Introduces Three New Products
• Lion Corporation Launches Liquid Top Laundry Detergent
• Procter & Gamble Unveils Tide to Go
• Procter & Gamble Unveils Fabric Conditioner
• Procter & Gamble Adds Fresh Scent of Febreze to Laundry Products
• Procter & Gamble Re-introduces Bold 2in1
• Lever Farberge Renews the Surf Brand
• Procter & Gamble Rolls Out New Tide Bar
• Reckitt Benckiser Offers New Package for Liquid Detergent
• Hindustan Lever Launches Rin Advanced
• Hindustan Lever Introduces Powder Detergent for Low-End Consumers
• Indian Household and Healthcare Introduces Premium Detergent Powder, Super Enz
• Henkel Launches Mr. White Detergent Bar
• Lion Corporation Introduces "Heya Hoshi Top One Pack"
• Glo Care Introduces New Laundry Aid, Keep It White
• Novazymes Launches Stainzyme
• Henkel Relaunches Mr. White
• Unilever Thai Trading Reformulates Key Brands
• Somerfield and Kwik Expand Laundry Product Line
• Lion Corporation Launches New Improved Blue Dia Laundry Detergent
• Reckitt Benckiser Introduces Lysol Liquid Sanitizing Laundry Rinse
• Stanley Home Products Rolls Out Wrinkle Out Spray
• Huish Detergents Introduces New Stain Remover
• Reckitt Benckiser Introduces Cling Free Fabric Softener Sheets
• Carrefour Launches New Liquid Laundry Detergent
• Colgate-Palmolive Launches Soupline Aromatic Ironing Spray
• Pigeon Introduces Fabric Deodorant
• Lever Faberge Adds New Fragrance
• Novozymes Introduces Advanced Amylase for Liquid Detergents
• Procter & Gamble Interamericas Launches Ariel in Argentina
• Reckitt Benckiser Expands Spray' n Wash
• S.C. Johnson Introduces New Shout ActionGel Laundry Stain Remover
• S.C. Johnson Introduces New Shout Citrus ActionLaundry Stain Remover
  • Reckitt Benckiser Introduces New Carpet StainRemover
  • Reckitt Benckiser Introduces Spray ' n WashLaundry Stain Remover
• S.C. Johnson Introduces New Liquid Stain Remover
  • Reckitt Benckiser Introduces Stain Remover CalledNapiSan
  • Hindustan Lever Introduces Rin Supreme
  • Unilever Introduces Snuggle in Mexico
  • Genencor Introduces PURABRITE™ MannanaseEnzyme
  • Unilever Introduces New Products
  • Rhodia Launches Two Soil Release Agents
  • Uniqema Introduces Washpoint
  • Unilever Revamps Comfort Fabric Conditioner
  • Vend-Rite Introduces OxiClean® Multi-PurposeStain Remover
  • Procter & Gamble Relaunches Liquid Ariel inGermany
  • Unilever Home and Personal Care Launches WiskTablets
  • PIDILITE Introduces Ranipal Stain Off
  • Dylon Launches Fabric Care Super-White Tablets
  • Procter & Gamble Introduces Ariel Liquitabs in France
  • Unilever Launches Dual Action Tablet
  • Country Save Launches Non-Chlorine Bleach
  • Unilever Introduces Black Velvet Liquid Detergent
  • Werner & Merz Launches Laundry Detergent withUV Protection to Clothing
  • Reckitt Benckiser Launches Finish Powerball 3 in 1Tablets
  • Redox Brands Launches Oxydol Liquid LaundryDetergent
  • Summit Labs Launches Single-Use Detergent Bags
  • Reckitt Benckiser Launches Spray ‘n Wash LaundryStain Remover Spray
  • Orange Glo Introduces Kaboom All-Purpose StainRemover Spray
  • Biotex Launches Black Mainwash Detergent
  • Kao Corporation Launches Concentrated LaundryDetergent
  • Aquados Launches Washing Detergent Powder inScotland
  • Colgate-Palmolive Launches Fab Sun Shower FreshLaundry Detergent
  • Godrej Consumer Products Launches New FabricConditioner
  • Procter & Gamble Launches Ariel Liqui-Tabs
  • Reckitt Benckiser Launches Two Versions of itsVanish Brand
  • Lever Faberge Introduces Robijn Capsules

5. Recent Industry Activity

• Wipro Acquires Unza
• Bidco Uganda to Boost Masese Plant Production Capacity
• Lion Corporation to Manufacture Eco-friendly Laundry Detergent Ingredient
• BASF Divests Chemische Fabrik Wibarco to Hansa Chemie International
• Titan Acquires USA Detergents
• Henkel Divests Laundry & Home Care Operations
• Procter & Gamble Acquires Detergents Brands of Colgate Palmolive
• Lion Corporation Invests in Tanjung Langsat Plant
• Mentor Partners Acquires Adco
• Vestar Capital Partners Signs Agreement with Huish Detergents
• Caxton-Iseman Capital Acquires KCP Income Fund
• Dalton Investments to Acquire Majority Stake in Nippon Fine Chemical
• VVF Acquires Colgate-Palmolive’s Facility
• Karnataka Soaps and Detergents Signs Agreement with Bharat Petroleum
• Lam Soon Hong Kong Group to Extend Business Base in China
• Univar Acquires Achimar
• Daso Group Signs Contract with Grocers International
• Golden Hope Enters into Joint Venture with Cognis Oleochemicals and Lonkey Industrial
• Jyothi Labs to Establish New Plant
• Procter & Gamble Hygiene and Healthcare Installs New Unit
• Hindustan Lever Installs New Unit
• Croda International Acquires Uniqema from ICI
• Henkel to Establish Liquid Detergent Plant
• Anscott Industries Launches Mother Natural Baby Cleaning Products
• Jeyes to Establish New Production Plant
• Ficosota Syntez Acquires Ukraine-Based UPP
• Lamda Detergent Acquires Makro B
• Henkel Hungary to Close Szolnok Detergent Factory
• Ecolab Acquires Commercial Laundry Business of Quill International
• Clorox Acquires Bleach Business of Colgate-Palmolive
• Church & Dwight to Take Over Orange Glo
• EUCODIS Inks Collaboration Agreement with Henkel
• Cotton Buds Awarded License by Procter & Gamble
• Mukwano Group Acquires Bobby Soap
• Condor to Invest in Production of Detergents
• Mac-Gray Signs Agreement with Maytag
• Henkel Acquires Dial Corp.
• KCP Income Fund Acquires Fabric Bleach and Other Businesses from Garden Valley
• Colgate-Palmolive Canada and KCP Enter Agreement
• Researchers Gain Patents for Ciba Specialty Chemicals
• Reckitt Benckiser Acquires Oxy
• Kao Corporation Establishes Joint Venture Company in China
• Naked Earth Distributes Stain Remover
• BASF Fine Chemicals Engages Univar as Distributor
• Firmenich in Joint Venture with Agan Aroma
• Unilever Divests Four Home Care Brands to Lehman
• Colgate-Palmolive Divests European Washing Powders Business
• Unilever Israel Sells Laundry Detergent Range
• Natural Choices Establishes New Facility
• Solvay Interox Expands Sodium Percarbonate Capacity
• KHENKEL Sets Up New Plant
• Unilever Enters into Agreement with AOL Time Warner
• Tata Chemicals Divests Detergent Business
• Unilever Divests Fabric Conditioner Brand
• Church & Dwight Acquires USA Detergents
• Henkel Acquires Pemos
• Genencor Enters into Contract with Procter & Gamble
• Persan Establishes Production Facility in Argentina
• Hindustan Lever Establishes 30,000 TPA Detergent Plant
• Procter & Gamble and Changing Paradigms Sign Licensing Agreement
• Procter & Gamble in Association with Stella Cadente
• Innovase Teams Up with Procter & Gamble
• NALCO Forays into Detergents Sector

6. Focus on Select Global Players

• Church & Dwight Co., Inc. (USA)
• Colgate-Palmolive Company (USA)
• Henkel KGaA (Germany)
• The Dial Corporation (USA)
• Kao Corporation (Japan)
• Lion Corporation (Japan)
• LION Corporation Singapore Pte Ltd. (Singapore)
• Procter & Gamble Co. (USA)
• Reckitt Benckiser Plc (UK)
• Unilever N.V. (The Netherlands)
• The Clorox Company (USA)

7. Global Market Perspective

• Table 5: World Recent Past, Current and Future Analysis for Laundry Products by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 6: World Long-term Projections for Laundry Products by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 7: World Historic Review for Laundry Products by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 8: World 20-Year Perspective for Laundry Products by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)
• Table 9: World Recent Past, Current and Future Analysis for Detergents by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 10: World Long-term Projections for Detergents by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 11: World Historic Review for Detergents by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 12: World 20-Year Perspective for Detergents by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)
• Table 13: World Recent Past, Current and Future Analysis for Detergents by Product Segment - Powder Detergents, Liquid Detergents, Bar Detergents and Other Detergents Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 14: World Long-term Projections for Detergents by Product Segment - Powder Detergents, Liquid Detergents, Bar Detergents and Other Detergents Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 15: World Historic Review for Detergents by Product Segment - Powder Detergents, Liquid Detergents, Bar Detergents and Other Detergents Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 16: World 20-Year Perspective for Detergents by Product Segment - Percentage Breakdown of Dollar Sales for Powder Detergents, Liquid Detergents, Bar Detergents and Other Detergents Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)
• Table 17: World Recent Past, Current and Future Analysis for Powder Detergents by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 18: World Long-term Projections for Powder Detergents by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 19: World Historic Review for Powder Detergents by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 20: World 20-Year Perspective for Powder Detergents by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)
• Table 21: World Recent Past, Current and Future Analysis for Liquid Detergents by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 22: World Long-term Projections for Liquid Detergents by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 23: World Historic Review for Liquid Detergents by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 24: World 20-Year Perspective for Liquid Detergents by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)
• Table 25: World Recent Past, Current and Future Analysis for Detergent Bars by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 26: World Long-term Projections for Detergent Bars by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 27: World Historic Review for Detergent Bars by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 28: World 20-Year Perspective for Detergent Bars by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)
• Table 29: World Recent Past, Current and Future Analysis for Other Detergents by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 30: World Long-term Projections for Other Detergents by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 31: World Historic Review for Other Detergents by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 32: World 20-Year Perspective for Other Detergents by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)
• Table 33: World Recent Past, Current and Future Analysis for Fabric Softeners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 34: World Long-term Projections for Fabric Softeners by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 35: World Historic Review for Fabric Softeners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 36: World 20-Year Perspective for Fabric Softeners by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)
• Table 37: World Recent Past, Current and Future Analysis for Fabric Softeners by Product Segment - Liquid Softeners and Sheet Softeners Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 38: World Long-term Projections for Fabric Softeners by Product Segment - Liquid Softeners and Sheet Softeners Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 39: World Historic Review for Fabric Softeners by Product Segment - Liquid Softeners and Sheet Softeners Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 40: World 20-Year Perspective for Fabric Softeners by Product Segment - Percentage Breakdown of Dollar Sales for Liquid Softeners and Sheet Softeners Markets for Years 1991, 1997, 2007, and 2010
• Table 41: World Recent Past, Current and Future Analysis for Liquid Fabric Softeners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 42: World Long-term Projections for Liquid Fabric Softeners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 43: World Historic Review for Liquid Fabric Softeners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 44: World 20-Year Perspective for Liquid Fabric Softeners by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)
• Table 45: World Recent Past, Current and Future Analysis for Sheet Fabric Softeners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 46: World Long-term Projections for Sheet Fabric Softeners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 47: World Historic Review for Sheet Fabric Softeners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 48: World 20-Year Perspective for Sheet Fabric Softeners by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)
• Table 49: World Recent Past, Current and Future Analysis for Laundry Aids by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 50: World Long-term Projections for Laundry Aids by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 51: World Historic Review for Laundry Aids by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 52: World 20-Year Perspective for Laundry Aids by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)
• Table 53: World Recent Past, Current and Future Analysis for Laundry Aids by Product Segment - Bleaches/Pretreaters and Stain Removers Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 54: World Long-term Projections for Laundry Aids by Product Segment - Bleaches/Pretreaters and Stain Removers Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 55: World Historic Review for Laundry Aids by Product Segment - Bleaches/Pretreaters and Stain Removers Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 56: World 20-Year Perspective for Laundry Aids by Product Segment - Percentage Breakdown of Dollar Sales for Bleaches/Pretreaters and Stain Removers Markets for Years 1991, 1997, 2007, and 2010
• Table 57: World Recent Past, Current and Future Analysis for Bleaches/Pretreaters by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 58: World Long-term Projections for Bleaches/Pretreaters by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 59: World Historic Review for Bleaches/Pretreaters by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 60: World 20-Year Perspective for Bleaches/Pretreaters by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)
• Table 61: World Recent Past, Current and Future Analysis for Stain Removers by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 62: World Long-term Projections for Stain Removers by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 63: World Historic Review for Stain Removers by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 64: World 20-Year Perspective for Stain Removers by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)
• Table 65: World Recent Past, Current and Future Analysis for Other Laundry Products by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 66: World Long-term Projections for Others Laundry Products by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 67: World Historic Review for Other Laundry Products by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 68: World 20-Year Perspective for Other Laundry Products by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
  • Home Laundry Products Market
  • Consolidation in the Detergents Market
  • Rising Raw Material Prices - A Deterrent
  • Laundry Product Makers Target Hispanics
  • Laundry Detergent Tablets - Dependent on NewTechnology Washers
  • Competitive Scenario
  • Table 69: Leading Players in the US Laundry Detergents Market (2005): Percentage Breakdown of Value Sales for Procter & Gamble, Unilever, Church & Dwight, Henkel, Colgate-Palmolive, Private Label, and Others (includes corresponding Graph/Chart)
  • Table 70: Leading Players in the US Laundry Powder Detergents Market (2004 & 2005): Percentage Breakdown of Value Sales for Procter & Gamble, Church & Dwight, Unilever, Frabica De Jabon LA Corona SA, Colgate-Palmolive, Private Label, and Others (includes corresponding Graph/Chart)
  • Table 71: Leading Players in the US Laundry Liquid Detergents Market (2004 & 2005): Percentage Breakdown of Value Sales for Procter & Gamble, Unilever, Henkel, Church & Dwight, Colgate-Palmolive, Private Label, and Others (includes corresponding Graph/Chart)
  • Table 72: Leading Players in the US Fabric Softener Sheets Market (2004 & 2005): Percentage Breakdown of Value Sales for Procter & Gamble, Unilever, Church & Dwight, Reckitt Benckiser, Colgate-Palmolive, Private Label, and Others (includes corresponding Graph/Chart)
  • Leading Brands
  • Table 73: Leading Brands in the US Laundry Detergents Market (2006): Sales in US$ Million for Tide Liquid, Tide Powder, All Liquid, Purex Liquid, Gain Liquid, Arm & Hammer Liquid, Xtra Liquid, Gain Powder, Cheer Liquid, and Wisk Liquid (includes corresponding Graph/Chart)
  • Table 74: Leading Brands in the US Laundry Powder Detergents Market (2003 & 2004): Percentage Breakdown of Value Sales for Tide, Gain, Arm & Hammer, Cheer, Surf, Private Label, and Others (includes corresponding Graph/Chart)
  • Table 75: Leading Brands in the US Laundry Liquid Detergents Market (2003 & 2004): Percentage Breakdown of Value Sales for Tide, Gain, Cheer, Era, Dreft, Private Label, and Others (includes corresponding Graph/Chart)
  • Table 76: Leading Brands in the US Fabric Softener Sheets Market (2003 & 2004): Percentage Breakdown of Value Sales for Bounce, Snuggle, Downy, Arm & Hammer, All, Private Label, and Others (includes corresponding Graph/Chart)
  • Imports & Exports
  • Table 77: Surface-active Preparations, Washing, and Cleaning Preparations including Detergents in the US Market (2005 & 2006): Imports in US$ Million by Country - Mexico, Canada, China, UK, Germany and Others (includes corresponding Graph/Chart)
  • Table 78: Surface-active Preparations, Washing, and Cleaning Preparations including Detergents in the US Market (2005 & 2006): Exports in US$ Million by Country - Canada, Russia, Japan, Mexico, Netherlands, and Others (includes corresponding Graph/Chart)
  • Production
  • Table 79: Leading Brands in the US Laundry Market (2006): Production in Million Units for Tide, All, Purex, Gain, Xtra, Arm & Hammer, Cheer, Wisk, Era, Dreft, and Private Label (includes corresponding Graph/Chart)
  • Laundry Market in the Recent Past
  • Table 80: Private Label Laundry Supplies Market in the US (2001): Percentage Breakdown of Value Sales for Food Stores, Drug Stores, and Discount Stores by Product Segment - Liquid Laundry Detergent, Powder Laundry Detergent, Fabric Softener Liquid, Fabric Softener Sheets, and Liquid Bleach (includes corresponding Graph/Chart)
  • Table 81: Fabric Softeners Market in the US (2001): Percentage Breakdown of Sales by Retail Channel - Food Stores, Mass Merchandisers, and Drug Stores (includes corresponding Graph/Chart)
  • Table 82: Laundry/Ironing Aids Market in the US (2001): Percentage Breakdown of Sales by Retail Channel - Mass Merchandisers, Food Stores, and Drug Stores (includes corresponding Graph/Chart)
  • Product Launches/Developments
  • Strategic Corporate Developments
  • Key Players
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Huish Detergents, Inc.
  • Procter & Gamble Co.
  • The Clorox Company
  • The Dial Corporation
• B. Market Analytics
  • Table 83: US Recent Past, Current and Future Analysis for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/ Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 84: US Long-term Projections for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 85: US Historic Review for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 86: US 20-Year Perspective for Laundry Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)

2. Canada

• A. Market Analysis
  • Current & Future Analysis
  • Imports & Exports
  • Table 87: Surface-active Preparations, Washing, and Cleaning Preparations including Detergents in Canada (2005 & 2006): Imports in US$ ‘000 by Country - USA, China, UK, Germany, Ireland, and Others
  • Table 88: Surface-active Preparations, Washing, and Cleaning Preparations including Detergents in Canada (2005 & 2006): Exports in US$ ‘000 by Country - USA, Japan, Belgium, Germany, Hong Kong, and Others
  • Strategic Corporate Development
• B. Market Analytics
  • Table 89: Canadian Recent Past, Current and Future Analysis for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/ Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 90: Canadian Long-term Projections for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 91: Canadian Historic Review for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 92: Canadian 20-Year Perspective for Laundry Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)

3. Japan

• A. Market Analysis
  • Current & Future Analysis
  • Competitive Scenario
  • Table 93: Leading Players in the Japanese Laundry Detergents Market (2004 & 2005): Percentage Breakdown of Value Sales for Kao, Lion, Procter & Gamble Far East, and Others (includes corresponding Graph/Chart)
  • Table 94: Leading Players in the Japanese Powder Detergents Market (2004 & 2005): Percentage Breakdown of Value Sales for Kao, Lion, Procter & Gamble Far East, and Others (includes corresponding Graph/Chart)
  • Table 95: Leading Players in the Japanese Liquid Detergents Market (2004 & 2005): Percentage Breakdown of Value Sales for Procter & Gamble Far East, Kao, Lion, and Others (includes corresponding Graph/Chart)
  • Table 96: Leading Players in the Japanese Fabric Softeners Market (2004 & 2005): Percentage Breakdown of Value Sales for Kao, Lion, Procter & Gamble Far East, and Others (includes corresponding Graph/Chart)
  • Technological Advancements
  • Product Launches/Developments
  • Strategic Corporate Developments
  • Key Players
  • Kao Corporation
  • Lion Corporation
• B. Market Analytics
  • Table 97: Japanese Recent Past, Current and Future Analysis for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/ Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 98: Japanese Long-term Projections for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 99: Japanese Historic Review for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 100: Japanese 20-Year Perspective for Laundry Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)

4. Europe

• A. Market Analysis
  • Current & Future Analysis
  • Market Trends
  • Regulatory Trends
  • Raw Materials Outlook
  • European Market for Sodium Sulfate
  • European Surfactants Market - ConsolidationTrends Over the Years
• B. Market Analytics
  • Table 101: European Recent Past, Current and Future Analysis for Laundry Products by Geographic Region - France, Germany, UK, Italy, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 102: European Long-term Projections for Laundry Products by Geographic Region - France, Germany, UK, Italy, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 103: European Historic Review for Laundry Products by Geographic Region - France, Germany, UK, Italy, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 104: European Recent Past, Current and Future Analysis for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 105: European Long-term Projections for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 106: European Historic Review for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 107: European 20-Year Perspective for Laundry Products by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, UK, Italy, Spain, Russia, and Rest of Europe Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)
  • Table 108: European 20-Year Perspective for Laundry Products by Product Group/ Segment - Percentage Breakdown of Dollar Sales for Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)

4a. France

• A. Market Analysis
  • Current & Future Analysis
  • Competitive Scenario
  • Table 109: Leading Players in the French Laundry Detergents Market (2004 & 2005): Percentage Breakdown of Value Sales for Procter & Gamble, Unilever, Henkel, Private Label, and Others (includes corresponding Graph/Chart)
  • Table 110: Leading Players in the French Fabric Softeners Market (2004 & 2005): Percentage Breakdown of Value Sales for Colgate-Palmolive, Unilever, Henkel, Private Label, and Others (includes corresponding Graph/Chart)
  • Eco-Tax Extended to Laundry Products
  • Product Launches/Developments
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 111: French Recent Past, Current and Future Analysis for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/ Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 112: French Long-term Projections for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 113: French Historic Review for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 114: French 20-Year Perspective for Laundry Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)

4b. Germany

• A. Market Analysis
  • Current & Future Analysis
  • Competitive Scenario
  • Table 115: Leading Players in the German Laundry Detergents Market (2004 & 2005): Percentage Breakdown of Value Sales for Henkel, Procter & Gamble, Unilever, Private Label, and Others (includes corresponding Graph/Chart)
  • Table 116: Leading Players in the German Fabric Softeners Market (2004 & 2005): Percentage Breakdown of Value Sales for Procter & Gamble, Henkel, Colgate- Palmolive, Unilever, Private Label, and Others (includes corresponding Graph/Chart)
  • Product Launches/Developments
  • Strategic Corporate Developments
  • Key Player
  • Henkel KGaA
• B. Market Analytics
  • Table 117: German Recent Past, Current and Future Analysis for Laundry Products by Product Group/ Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 118: German Long-term Projections for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 119: German Historic Review for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 120: German 20-Year Perspective for Laundry Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)

4c. The United Kingdom

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
  • Fabric Care Market Displaying Innovative Trends
  • Fabric Care Detergents Market
  • Key Statistics
  • Table 121: Leading Brands in the UK Laundry Market (2005 & 2006): Sales in £ ‘000 for Persil Powder, Bold Powder, Daz Powder, Comfort Liquid Std, Ariel Powder, Lenor Liquid Concentrate, Ariel Liquid Capsules, Persil Tablets, Bold Tablets, and Persil Liquid (includes corresponding Graph/Chart)
  • Table 122: Laundry Products Market in the UK (2001): Percentage Breakdown of Value Sales by Brand (includes corresponding Graph/Chart)
  • Table 123: Laundry Products Market in the UK (2002): Advertising Sales Expenditure in £ ‘000 for Advertising Medium (T.V., Press, Radio, and Outdoors) by Brand - Persil Capsules, Ariel Liqui-Tabs, Ariel Auto/Ultra, Bold Automatic Powder, Surf Automatic, Harpic Powerfoam, Comfort Vaporesse, Finish 3in1 d' wash Tabs, Persil Tablets, Calgon Water Softener, Downy Fabric Softener, Comfort Fabric Softener, Flash Antibacterial Wipes, Ariel Range, and Mr Muscle Foamer (includes corresponding Graph/Chart)
  • Table 124: Laundry Products Market in the UK (2001): Advertising Sales Expenditure in £ ‘000 by Company - Procter & Gamble, Lever Faberge, Reckitt Benckiser, S.C. Johnson, Schwarzkopf & Henkel, Jeyes Household Products, Astley Dye & Chemical, Food Brokers, Vileda, Spontex, Black & Decker, Orange Glo, Buck Chemicals, Cussons, and Braun (includes corresponding Graph/Chart)
  • Table 125: Attitudes and Habits of Women Buying Laundry Products (2001) (includes corresponding Graph/Chart)
  • Product Launches/Developments
  • Strategic Corporate Developments
  • Key Players
  • Reckitt Benckiser Plc
  • Unilever Plc
• B. Market Analytics
  • Table 126: UK Recent Past, Current and Future Analysis for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 127: UK Long-term Projections for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 128: UK Historic Review for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 129: UK 20-Year Perspective for Laundry Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)

4d. Italy

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
  • Strategic Corporate Development
• B. Market Analytics
  • Table 130: Italian Recent Past, Current and Future Analysis for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 131: Italian Long-term Projections for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 132: Italian Historic Review for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 133: Italian 20-Year Perspective for Laundry Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)

4e. Spain

• A. Market Analysis
  • Current & Future Analysis
  • Product Launch
  • Key Player
  • Henkel-Iberica SA
• B. Market Analytics
  • Table 134: Spanish Recent Past, Current and Future Analysis for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/ Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 135: Spanish Long-term Projections for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 136: Spanish Historic Review for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 137: Spanish 20-Year Perspective for Laundry Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)

4f. Russia

• A. Market Analysis
  • Current & Future Analysis
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 138: Russian Recent Past, Current and Future Analysis for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/ Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 139: Russian Long-term Projections for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 140: Russian Historic Review for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 141: Russian 20-Year Perspective for Laundry Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)

4g. Rest of Europe

• A. Market Analysis
  • Current & Future Analysis
  • Product Launches/Developments
  • Strategic Corporate Developments
  • Key Player
  • Unilever N.V. (The Netherlands)
• B. Market Analytics
  • Table 142: Rest of Europe Recent Past, Current and Future Analysis for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/ Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 143: Rest of Europe Long-term Projections for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/ Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 144: Rest of Europe Historic Review for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 145: Rest of Europe 20-Year Perspective for Laundry Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)

5. Asia-Pacific

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
  • Petrochemical-based and Oleochemical-basedDetergents
  • Focus on Select Markets
  • China
  • Laundry Market
  • Table 146: Chinese Recent Past, Current and Future Analysis for Laundry Products - Annual Sales Figures in US$ Million for Years 2003 through 2010 (includes corresponding Graph/Chart)
  • Competitive Scenario
  • Table 147: Leading Players in the Chinese Laundry Care Products Market (2004 & 2005): Percentage Breakdown of Value Sales for Zhejiang Chem, Shanxi Chem, Procter & Gamble, Unilever, Guangzhou Liby, Shanghai WhiteCat, Guangzhou Lankey, Reckitt Benckiser, Xian Kaimi, and Others (includes corresponding Graph/Chart)
  • Table 148: Leading Brands in the Chinese Detergents Market (2004 & 2005): Percentage Breakdown of Value Sales for Diao, OMO, Qiqiong, Liby, White Cat, Tide, and Others (includes corresponding Graph/Chart)
  • Table 149: Laundry Market in China (2003-2007): Total Production of Synthetic Detergents in ‘000 Unit Tons (includes corresponding Graph/Chart)
  • Laundry Market in the Recent Past
  • Table 150: Leading Players in the Chinese Laundry Powders Market (2001): Percentage Breakdown of Output for Procter & Gamble (China) Company, Nice Group, Shanghai WhiteCat Group, Shashi Huoli28 (Group) Stock, Hefei Unilever Detergent, Xuzhou Henkel Detergent, Tianjin Henkel Detergent & Cleaning Products, China Nafine Group International, Petrochina Group Jinling Company, and Others (includes corresponding Graph/Chart)
  • Table 151: Leading Players in the Chinese Softeners Market (2001): Percentage Breakdown of Output for Shanghai Unilever, Shanghai Zhengzhang Industrial Company, Guangzhou Colgate-Palmolive, Xuzhou Henkel Detergent, Shanghai Xilaida Household Cleaners, and Others (includes corresponding Graph/Chart)
  • Table 152: Leading Players in the Chinese Collar Cleaners Market (2001): Percentage Breakdown of Output for Xi' an Kaimi Stock, Beijing Goldfish Technology, Shanghai Zhengzhang Industrial Company, Shanghai WhiteCat Group, Beijing Luowa Science and Technology, Guangzhou Bluemoon, and Others (includes corresponding Graph/Chart)
  • Table 153: Leading Players in the Chinese Silk & Woolen Detergents Market (2001): Percentage Breakdown of Output for Shanghai Zhengzhang Industrial Company, Shanghai WhiteCat Group, Beijing Zhonglv Lvsan Hotel Products, Guangzhou Bluemoon, and Others (includes corresponding Graph/Chart)
  • Table 154: Leading Players in the Chinese Soaps Market (2001): Percentage Breakdown of Output for Nice Group, Shashi Huoli28 (Group), Hefei Unilever Detergent, China Nafine Group International, Shanghai WhiteCat Group, and Others (includes corresponding Graph/Chart)
  • India
  • Market Outlook
  • Table 155: Indian Recent Past, Current and Future Analysis for Laundry Products by Product Segment - Powder Detergents and Bar Detergents Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2010 (includes corresponding Graph/Chart)
  • Product Launches/Developments
  • Strategic Corporate Developments
  • Key Players
  • Fena (P) Limited (India)
  • Godrej Consumer Products Ltd. (India)
  • Guangzhou Liby Enterprise Group Co., Ltd.(China)
  • Henkel India Ltd. (India)
  • Hindustan Unilever Limited (India)
  • Lam Soon (M) Berhad (Malaysia)
  • LION Corporation Singapore Pte Ltd. (Singapore)
  • PT Lion Wings (Indonesia)
  • Nirma Ltd. (India)
  • PT Unilever Indonesia TBK (Indonesia)
  • Shanghai WhiteCat Co., Ltd. (China)
• B. Market Analytics
  • Table 156: Asia-Pacific Recent Past, Current and Future Analysis for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 157: Asia-Pacific Long-term Projections for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 158: Asia-Pacific Historic Review for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 159: Asia-Pacific 20-Year Perspective for Laundry Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)

6. Latin America

• A. Market Analysis
  • Current & Future Analysis
  • Focus on Select Markets
  • Detergents Market in Mercosur Region
  • Brazil
  • Product Launches/Developments
  • Strategic Corporate Development
• B. Market Analytics
  • Table 160: Latin American Recent Past, Current and Future Analysis for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/ Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 161: Latin American Long-term Projections for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 162: Latin American Historic Review for Laundry Products by Product Group/ Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 163: Latin American 20-Year Perspective for Laundry Products by Product Group/ Segment - Percentage Breakdown of Dollar Sales for Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)

7. Rest of World

• A. Market Analysis
  • Current & Future Analysis
  • Product Launch
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 164: Rest of World Recent Past, Current and Future Analysis for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 165: Rest of World Long-term Projections for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 166: Rest of World Historic Review for Laundry Products by Product Group/Segment - Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 167: Rest of World 20-Year Perspective for Laundry Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Detergents (Powder, Liquid, Bar, and Other Detergents), Fabric Softeners (Liquid and Sheets), Laundry Aids (Bleaches/Pretreaters and Stain Removers), and Other Laundry Products Markets for Years 1991, 1997, 2007, and 2010 (includes corresponding Graph/Chart)