GUMS

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study
• Chewing Gum
• Bubble Gum

II. EXECUTIVE SUMMARY

1. Industry Overview

• An Evolving Outlook
• Gum - A High-Impulse Product
• Constant Product Innovation Perk Up Sales Opportunities
• Table 1: World Chewing Gum Market (2004-2006): New Product Launches by Region - Europe, Asia-Pacific, North America, Latin America, and Middle East & Africa (includes corresponding Graph/Chart)
• Distribution is the Key
• Litter Causing Gums: A Threat to the Industry
• Move Towards Functionality Curbs Long-Term Growth of Gum
• Nutraceutical Gum: A Potential Opportunity
• Fierce Competition Keeps Prices Down
• Novel Packaging Attracts All Age-Group Consumers

2. Competitive Analysis

• Table 2: Leading Players in the Global Gum Market (2001- 2005): Percentage Breakdown of Value Sales for Wrigley, Cadbury Schweppes, Lotte, Perfetti Van Melle, and Others (includes corresponding Graph/Chart)
• Table 3: Leading Players in the Global Chewing Gum Market (2006): Percentage Breakdown of Value Sales for Wrigley, Cadbury, Lotte, Perfetti Van Melle, Hershey, and Others (includes corresponding Graph/Chart)
• Table 4: Global Gum Market (2006): Percentage Sales of Wrigley by Select Country - USA, UK, Russia, France, Canada, Sweden, Spain, and Mexico (includes corresponding Graph/Chart)
• Table 5: Global Gum Market (2006): Percentage Sales of Cadbury by Select Country - UK, USA, Mexico, France, Canada, Russia, Sweden, and Spain (includes corresponding Graph/Chart)
• Table 6: Global Chewing Gum Market (2005): Percentage Share of Cadbury by Select Country - Mexico, Brazil, France, Spain, USA, Japan, and Malaysia (includes corresponding Graph/Chart)

3. Market Trends & Issues

• Industry Consolidation Continues
• Gums: Emerging as a Functional Product
• Increased Competition Engenders Refurbishment of Oldest Brands
• Heavy Advertising Spurs Gum Sales
• Tie-ups with Pharma Companies Aids Nutraceutical Gum Development
• Functionality Surges Sugarless Gum Sales
• Table 7: Global Sugarless Gum Market (2004): Percentage Penetration by Region - Spain, UK, Germany, Italy, Japan and USA (includes corresponding Graph/Chart)
• Product Innovation Keeps Pace with Changing Consumer Preferences
• Demographic Shift Prompts Development of Adult-Specific Products
• Growing Health Concerns Inflate Sales
• Bubble Gum: No More a Pink Tutti Frutti-flavored Gum

4. Global Market Analysis

• Analysis by Region
• Analysis by Product Segment

5. Product Overview

• Gums - An Introduction
• Chewing Gum
• Table 8: Global Confectionary Market (2004): Percentage Breakdown of Value and Volume Sales by Segment - Chocolate, Sugar, Chewing Gum, and Others (includes corresponding Graph/Chart)
• Bubble Gum
• Sugarless Gum
• Antismoking Gum
• Production Process
• Latest Technology for Manufacturing Gums
• Gum Base
• Table 9: Basic Composition of a Regular Gum
• History
• Breakthrough in Petroleum- Based Plastic
• Focus on Flavor Trends
• “Bubble Gum Flavor”: Still the Popular Choice
• Mint: All-Time Favorite
• Sweet and Sour: A Unique Flavor
• Benefits of Gum Chewing
• Breath Freshener
• Relaxes and Eases Tension
• Keeps Active and Awake
• Aids in Concentration
• Improves Brainpower
• Recovers from Postoperative Ileus
• Decreases Uneasiness of Ear while Flying
• Helps to Quit Smoking
• Other Advantages
• Packaging Trends

6. Product Innovations/Introductions

• Cadbury Schweppes Introduces Bubbaloo Bubble Gum in India
• Wrigley to Introduce 5™ Sugarless Stick Gum
• Revolymer™ Develops Clean Gum
• Universal Robina to Launch Gum Product Portfolio
• Wrigley Adds Two More Flavors to Orbit Brand
• Quest Designs New Technology for Flavoring Gums
• Cadbury Adams Launches Stride Gum in the US Market
• Wrigley Introduces New Confectionary Products
• Wisconsin’s Finest Ginseng Launches Kik Energy Balance Ginseng Gum
• BASF to Add L Anti-Caries in Chewing Gums
• Biohit Oyj Manufactures Cancer-Preventing Gum
• McNeil Nutritionals Launches Viactiv Multi-Vitamin Soft Chew Chewing Gum
• Cadbury Adam Introduces Cadbury Trident Fusion Gum
• Kanebo Introduces New Line of Chewing Gums in Japan
• Lotte India Launches Two New Varieties of Gums
• Gum Base Unveils New Variety Gum
• Wm. Wrigley Jr. Company Re-Launches Two Brands
• Perfetti Launches Happydent Protex Chewing Gum
• Ovalette Brands Launches Mentholated Gums
• Blue Q Unveils New Varieties of Gums
• American Gum Company Introduces Mentholated Gums
• Ford Gum Unveils Calcium-Added Gums
• Callard & Bowser Enhances its Product Range
• Adams Unveils New Whitening Gum
• South Beach Beverage and Lotte USA Together Introduces a New Chewing Gum
• Lotte Shoji Unveils Airest Winter Green
• Kanebo Foods Introduces Kaorin for Women
• Kanebo Foods Releases New Chewing Gum with Functional Properties
• Wrigley Releases New Crunchy Gum Wad in Australia
• Lotte Rolls Out Two New Chewing Gums in Japan
• Ford Gum & Machine Introduces Gum and Candy Range

7. Recent Industry Activity

• Tornante and Madison Dearborn Acquires Topps
• Straight Acquires Gummy Bins
• Wrigley Acquires Joyco Group’s Confectionery Business
• Cadbury Acquires Intergum
• Hershey and Lotte Confectionary Form Strategic Alliance
• Perrigo Acquires Permission to Sell Nicotine Coated Fruit Gum
• Novartis Consumer Health Receives FDA Approval for Thrive Gum
• Cadbury Schweppes Acquires Dan Products
• Generex Biotechnology and Fertin Partner to Develop Medicinal Chewing Gum
• Fertin Pharma Signs Development Agreement with USADRT
• SuperPro Vending Enters into Agreement with Cadbury Adams
• Polnard Enters into a Letter of Intent Agreement with Cadbury Polska
• Cadbury Schweppes Americas Opens Science & Technology Center
• Wrigley Installs Stable Micro Systems’ Texture Analyzer
• Arcor to Spend R$3 Million to Market Chewing Gum
• Cadbury Schweppes to Establish Chewing Gum Plant in Poland
• Cadbury Polska to Construct Chewing Gum Facility in Poland
• Lotte Japan Joint Venture with DS Group Called Off
• Wrigley Acquires Kraft Confectionery
• Tootsie Roll Industries Acquires Concord Confections
• Crown Confectionery Acquires Haitai Confectionery
• Wm. Wrigley Jr. Purchases Joyco Group’s Certain Confectionery Businesses
• Wrigley Buys Amurol Confections
• Wrigley and Grupo Bimbo Inks Exclusive Distribution Agreement
• Cadbury Acquires Adams
• Hershey Foods Sells Three Chewing Gum Brands
• Cadbury-Schweppes Acquires Dandy from the Bagger-Sorensen
• Kent Gida Join Forces with Chupa Chups
• Wrigley Joins Forces with Procter & Gamble for Product Development
• Zed Gum Acquires Leaf Ireland
• Joyko Inversiones and Joyko Espana Establishes Joyko enterprise in Russia
• Cadbury Schweppes Acquires Wuxi-Leaf Confectionery
• Hershey Foods Acquires Gum and Mint Business of Nabisco

8. Focus on Select Global Players

• Cadbury Schweppes Plc (UK)
• Ferndale Confectionery Pty Ltd. (Australia)
• Haribo GmbH & Co. Kg (Germany)
• Masterfoods USA (USA)
• Perfetti Van Melle (Italy)
• The Hershey Company (USA)
• The Wm. Wrigley Jr. Company (USA)
• Zed Gum (Ireland)

9. Global Market Perspective

• Table 10: World Recent Past, Current and Future Analysis for Gums by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 11: World Long-term Projections for Gums by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 12: World Historic Review for Gums by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 13: World 20-Year Perspective for Gums by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart)
• Table 14: World Recent Past, Current and Future Analysis for Chewing Gum by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 15: World Long-term Projections for Chewing Gum by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 16: World Historic Review for Chewing Gum by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 17: World 20-Year Perspective for Chewing Gum by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart)
• Table 18: World Recent Past, Current & Future Analysis for Bubble Gum by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 19: World Long-term Projections for Bubble Gum by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 20: World Historic Review for Bubble Gum by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
• Table 21: World 20-Year Perspective for Bubble Gum by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
  • Gum Market - A Perspective
  • Innovation Fuels Growth in the Gum Market
  • Table 22: Leading Players in the US Gum Market (2005 & 2006): Percentage Breakdown of Value Sales for Wrigley, Cadbury, Hershey, and Others (includes corresponding Graph/Chart)
  • Table 23: Confectionery Market in the US (2005): Percentage Breakdown of Value Sales by Category - Chocolate Candy, Non-Chocolate Candy, and Gum (includes corresponding Graph/Chart)
  • Leading Brands
  • Table 24: Leading Brands in the US Sugarless Gum Market (2006): Sales in US$ Million for Orbit, Extra, Trident, Eclipse, Dentyne Ice, Trident White, Orbit White, Trident Splash, Altoids, and Ice Breakers Ice Cubes (includes corresponding Graph/Chart)
  • Table 25: Leading Brands in the US Sugarless Gum Market (2006): Sales in Million Units for Extra, Orbit, Trident, Eclipse, Dentyne Ice, Trident White, Orbit White, Trident Splash, Ice Breakers Ice Cubes, and Altoids (includes corresponding Graph/Chart)
  • Table 26: Wrigley’s Sugarless Gum Brands in the US Market (2005 & 2006): Sales in US$ Million for Orbit, Wrigley’s Extra, Wrigley’s Eclipse, Orbit White, and Altoids (includes corresponding Graph/Chart)
  • Table 27: Wrigley’s Sugar Stick Gum Brands in the US Market (2005 & 2006): Sales in US$ Million for Wrigley’s Double Mint, Wrigley’s Juicy Fruit, Wrigley’s Winterfresh, Freedent, Wrigley’s Big Red, and Wrigley’s Spearmint (includes corresponding Graph/Chart)
  • Chewing Gum Market
  • Gaining Popularity
  • Table 28: Leading Players in the US Chewing Gum Market (2005): Percentage Breakdown of Value Sales for Wrigley, Pfizer and Hershey (includes corresponding Graph/Chart)
  • Table 29: Chewing Gum Market in the US (2007): Mass Market Sales in US$ Million by Category - Sugarless Gum, and Regular Gum
  • Table 30: Chewing Gum Market in the US (2006): Sales in US$ Million by Category - Sugarless Gum and Regular Gum
  • Table 31: Chewing Gum Market in the US (2006 & 2007): Drugstore Sales in US$ Million by Category - Sugarless Gum, and Regular Gum
  • Leading Brands
  • Table 32: Leading Brands in the US Regular Chewing Gum Market (2007): Sales in US$ Million for Doublemint, Juicy Fruit, Wrigley’s Winter Fresh, Freedent, Wrigley’s Spearmint, Big Red, Bubblicious, Hubba Bubba Bubble Tape, Bubble Yum, and Hubba Bubba Max (includes corresponding Graph/Chart)
  • Table 33: Leading Brands in the US Regular Chewing Gum Market (2007): Sales in Million Units for Doublemint, Juicy Fruit, Wrigley’s Winter Fresh, Wrigley’s Spearmint, Freedent, Big Red, Bubblicious, Hubba Bubba Bubble Tape, Bubble Yum, and Hubba Bubba Max (includes corresponding Graph/Chart)
  • Table 34: Leading Brands in the US Chewing Gum Market (2007): Drugstore Sales in US$ Million for Orbit, Wrigley’s Extra, Trident, Wrigley’s Eclipse, Dentyne Ice, Trident White, Orbit White, Wrigley’s Double Mint, Stride, and Wrigley’s Winterfresh (includes corresponding Graph/Chart)
  • Table 35: Leading Brands in the US Chewing Gum Market (2007): Drugstore Sales in Million Units for Orbit, Wrigley’s Extra, Trident, Wrigley’s Eclipse, Dentyne Ice, Trident White, Wrigley’s Double Mint, Orbit White, Wrigley’s Winterfresh, and Wrigley’s Juicy Fruit (includes corresponding Graph/Chart)
  • Table 36: Leading Brands in the US Sugarless Chewing Gum Market (2007): Sales in US$ Million for Orbit, Extra, Trident, Eclipse, Dentyne Ice, Trident White, Orbit White, Stride, Trident Splash, and Ice Breakers Ice Cubes (includes corresponding Graph/Chart)
  • Table 37: Leading Brands in the US Sugarless Chewing Gum Market (2007): Sales in Million Units for Orbit, Extra, Trident, Eclipse, Dentyne Ice, Trident White, Orbit White, Stride, Trident Splash, and Ice Breakers Ice Cubes (includes corresponding Graph/Chart)
  • Imports and Exports
  • Table 38: Chewing Gum Market in the US (2002-2006): Imports in US$ ‘000 by Select Country - Canada, Mexico, Colombia, China, Brazil, Italy, France, Spain, Israel, and Japan (includes corresponding Graph/Chart)
  • Table 39: Chewing Gum Market in the US (2002-2006): Exports in US$ ‘000 by Select Country - Canada, Australia, Jamaica, Trinidad and Tobago (Port of Spain), Honduras, New Zealand, Mexico, Netherlands Antilles, Venezuela, and UK (includes corresponding Graph/Chart)
  • A Focus on Retailing
  • Table 40: Gum Market in the US (2005): Percentage Breakdown of Value Sales by Distribution Channel - Standard Grocers, Convenience Stores, Discount Grocers, Petrol Station Stores, Kiosks, Traditional Grocers, Vending Machines, and Others(includes corresponding Graph/Chart)
  • Product Launches/Developments
  • Strategic Corporate Developments
  • Key Players
  • Masterfoods USA
  • The Hershey Company
  • The Wm. Wrigley Jr. Company
• B. Market Analytics
  • Table 41: USA Recent Past, Current and Future Analysis for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 42: USA Long-term Projections for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 43: USA Historic Review for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 44: USA 20-Year Perspective for Gums by Product Segment - Percentage Breakdown of Dollar Sales for Chewing Gum and Bubble Gum Markets for Years 1991, 1997, 2007 & 2010

2. Canada

• A. Market Analysis
  • Current & Future Analysis
  • Imports & Exports
  • Table 45: Chewing Gum Market in Canada (2004-2006): Imports in CDN$ by Select Country - USA, Mexico, China, Italy, Japan, Chile, Israel, Venezuela, Hong Kong, and Denmark (includes corresponding Graph/Chart)
  • Table 46: Chewing Gum Market in Canada (2004-2006): Exports in CDN$ by Select Country - USA, Hong Kong, UK, Netherlands, France, Israel, UAE, Argentina, Australia, and Japan (includes corresponding Graph/Chart)
  • Strategic Corporate Development
• B. Market Analytics
  • Table 47: Canadian Recent Past, Current and Future Analysis for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 48: Canadian Long-term Projections for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 49: Canadian Historic Review for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 50: Canadian 20-Year Perspective for Gums by Product Segment - Percentage Breakdown of Dollar Sales for Chewing Gum and Bubble Gum Markets for Years 1991, 1997, 2007, & 2010

3. Japan

• A. Market Analysis
  • Current & Future Analysis
  • Imports & Exports
  • Table 51: Chewing Gum Market in Japan (2005 & 2006): Imports in Tonnes
  • Table 52: Chewing Gum Market in Japan (2005 & 2006): Imports in US$ ’000
  • Table 53: Chewing Gum Market in Japan (2005 & 2006): Exports in Tonnes
  • Table 54: Chewing Gum Market in Japan (2005 & 2006): Exports in US$ ‘000
  • Product Launches/Developments
• B. Market Analytics
  • Table 55: Japanese Recent Past, Current and Future Analysis for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 56: Japanese Long-term Projections for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 57: Japanese Historic Review for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 58: Japanese 20-Year Perspective for Gums by Product Segment - Percentage Breakdown of Dollar Sales for Chewing Gum and Bubble Gum Markets for Years 1991, 1997, 2007, & 2010

4. Europe

• A. Market Analysis
  • Current & Future Analysis
  • Analysis by Region
  • Analysis by Product Segment
  • Market Overview
• B. Market Analytics
  • Table 59: European Recent Past, Current and Future Analysis for Gums by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 60: European Long-term Projections for Gums by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 61: European Historic Review for Gums by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 62: European Recent Past, Current and Future Analysis for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010(includes corresponding Graph/Chart)
  • Table 63: European Long-term Projections for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 64: European Historic Review for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 65: European 20-Year Perspective for Gums by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 1991, 1997, 2007, & 2010 (includes corresponding Graph/Chart)
  • Table 66: European 20-Year Perspective for Gums by Product Segment - Percentage Breakdown of Dollar Sales for Chewing Gum and Bubble Gum Markets for Years 1991, 1997, 2007, & 2010

4a. France

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
• B. Market Analytics
  • Table 67: French Recent Past, Current and Future Analysis for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 68: French Long-term Projections for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 69: French Historic Review for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 70: French 20-Year Perspective for Gums by Product Segment - Percentage Breakdown of Dollar Sales for Chewing Gum and Bubble Gum Markets for Years 1991, 1997, 2007, & 2010

4b. Germany

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
  • Table 71: Confectionery Market in Germany (2004-2006): Percentage Breakdown of Volume Sales in Million Kilograms by Segment - Gums and Jellies, Hard Boiled Sweets, Medicated Confectionery, Mints, Caramels and Toffees, and Other Sugar Confectionery (includes corresponding Graph/Chart)
  • Product Launch
  • Key Player
  • Haribo GmbH & Co. Kg
• B. Market Analytics
  • Table 72: German Recent Past, Current and Future Analysis for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 73: German Long-term Projections for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 74: German Historic Review for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 75: German 20-Year Perspective for Gums by Product Segment - Percentage Breakdown of Dollar Sales for Chewing Gum and Bubble Gum Markets for Years 1991, 1997, 2007, & 2010

4c. Italy

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
  • Product Launch
  • Key Player
  • Perfetti Van Melle
• B. Market Analytics
  • Table 76: Italian Recent Past, Current and Future Analysis for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 77: Italian Long-term Projections for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 78: Italian Historic Review for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 79: Italian 20-Year Perspective for Gums by Product Segment - Percentage Breakdown of Dollar Sales for Chewing Gum and Bubble Gum Markets for Years 1991, 1997, 2007, & 2010

4d. The United Kingdom

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
  • Table 80: Leading Players in the UK Gum Confectionery Market (2005): Percentage Breakdown of Value Sales for Wrigley, Cadbury, Stimorol and Others (includes corresponding Graph/Chart)
  • Cadbury Captures Gum Market Share
  • CTNs Dominates Gum Distribution
  • Table 81: Gum Confectionery Market in the UK (2005): Percentage Breakdown of Value Sales by Distribution Channel - CTNs, Petrol Station Stores, Traditional Grocers, Standard Grocers, Discount Grocers, Convenience Stores, Kiosks, and Others (includes corresponding Graph/Chart)
  • Local Producers Play Minor Role
  • Table 82: Sugar Confectionery Market in the UK (2004-2006): Percentage Breakdown of Value Sales in € Million by Sector - Gums and Jellies, Hard Boiled Sweets, Mints, Caramels and Toffees, Medicated Confectionery, and Other Sugar Confectionery (includes corresponding Graph/Chart)
  • Imports and Exports
  • Table 83: Chewing Gum Market in the UK (2002-2005): Imports in £ ‘000 by Region - Inside EU, and Outside EU (includes corresponding Graph/Chart)
  • Table 84: Chewing Gum Market in the UK (2002-2005): Imports in Tonnes by Region - Inside EU, and Outside EU (includes corresponding Graph/Chart)
  • Table 85: Chewing Gum Market in UK (2002-2005): Exports in £ ‘000 by Region - Inside EU, and Outside EU (includes corresponding Graph/Chart)
  • Table 86: Chewing Gum Market in UK (2002-2005): Exports in Tonnes by Region - Inside EU, and Outside EU (includes corresponding Graph/Chart)
  • Product Launches/Developments
  • Strategic Corporate Developments
  • Key Player
  • Cadbury Schweppes Plc
• B. Market Analytics
  • Table 87: UK Recent Past, Current and Future Analysis for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 88: UK Long-term Projections for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 89: UK Historic Review for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 90: UK 20-Year Perspective for Gums by Product Segment - Percentage Breakdown of Dollar Sales for Chewing Gum and Bubble Gum Markets for Years 1991, 1997, 2007, & 2010

4e. Spain

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
  • Table 91: Sugar Confectionery Market in Spain (2005): Percentage Breakdown of Value Sales by Segment - Gums & Jellies, Hard Boiled Sweets, Medicated, Caramels and Toffees, Mints, and Others (includes corresponding Graph/Chart)
  • Table 92: Gum Confectionery Market in Spain (2005): Percentage Breakdown of Value Sales by Distribution Channel - Kiosks, Standard Grocers, Traditional Grocers, Convenience Stores, Petrol Station Stores, Discount Grocers, and Others (includes corresponding Graph/Chart)
  • Strategic Corporate Development
• B. Market Analytics
  • Table 93: Spanish Recent Past, Current and Future Analysis for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 94: Spanish Long-term Projections for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 95: Spanish Historic Review for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 96: Spanish 20-Year Perspective for Gums by Product Segment - Percentage Breakdown of Dollar Sales for Chewing Gum and Bubble Gum Markets for Years 1991, 1997, 2007, & 2010 (includes corresponding Graph/Chart)

4f. Russia

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
  • Table 97: Gum Market in Russia (2002-2005): Production and Imports in ‘000 tons (includes corresponding Graph/Chart)
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 98: Russian Recent Past, Current and Future Analysis for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 99: Russian Long-term Projections for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 100: Russian Historic Review for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 101: Russian 20-Year Perspective for Gums by Product Segment - Percentage Breakdown of Dollar Sales for Chewing Gum and Bubble Gum Markets for Years 1991, 1997, 2007, & 2010

4g. Rest of Europe

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
  • Table 102: Chewing Gum Market in Rest of Europe (2006): Percentage Share of Cadbury’s in Select Countries - Denmark, Greece, Belgium, Portugal, France, Switzerland, Spain, Sweden, Netherlands, and Norway (includes corresponding Graph/Chart)
  • Focus on Select Markets
  • Czech Republic
  • Turkey
  • Product Launch
  • Strategic Corporate Developments
  • Key Players
  • Leaf Holland B.V. (The Netherlands)
  • ZED GUM (Ireland)
• B. Market Analytics
  • Table 103: Rest of Europe Recent Past, Current and Future Analysis for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 104: Rest of Europe Long-term Projections by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 105: Rest of Europe Historic Review for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 106: Rest of Europe 20-Year Perspective for Gums by Product Segment - Percentage Breakdown of Dollar Sales for Chewing Gum and Bubble Gum Markets for Years 1991, 1997, 2007, & 2010

5. Asia-Pacific

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
  • Focus on Select Markets
  • China
  • Wrigley Dominance
  • Table 107: Leading Brands in the Chinese Chewing Gum Market (2005): Percentage Breakdown of Sales for Wrigley' s and Lotte (includes corresponding Graph/Chart)
  • India
  • Table 108: Leading Players in Indian Gum Market (2005): Percentage Breakdown of Sales for Wrigley’s, Cadbury, Hershey, Private Label, and Others (includes corresponding Graph/Chart)
  • Confectionery Market
  • Table 109: Confectionery Market in India (2005): Percentage Breakdown of Volume Sales by Category - Candies & Toffees, Bubble Gum, Breath Fresheners, Chewing Gum, and Others (includes corresponding Graph/Chart)
  • Product Launches/Developments
  • Strategic Corporate Developments
  • Key Player
  • Ferndale Confectionery Pty Ltd. (Australia)
• B. Market Analytics
  • Table 110: Asia-Pacific Recent Past, Current and Future Analysis for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 111: Asia-Pacific Long-term Projections for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015(includes corresponding Graph/Chart)
  • Table 112: Asia-Pacific Historic Review for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 113: Asia-Pacific 20-Year Perspective for Gums by Product Segment - Percentage Breakdown of Dollar Sales for Chewing Gum and Bubble Gum Markets for Years 1991, 1997, 2007, & 2010

6. The Middle East

• A. Market Analysis
  • Current & Future Analysis
  • Strategic Corporate Development
• B. Market Analytics
  • Table 114: Middle East Recent Past, Current and Future Analysis for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 115: Middle East Long-term Projections for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 116: Middle East Historic Review for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 117: Middle East 20-Year Perspective for Gums by Product Segment - Percentage Breakdown of Dollar Sales for Chewing Gum and Bubble Gum Markets for Years 1991, 1997, 2007, & 2010

7. Latin America

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
  • Table 118: Gum Market in Latin America (2006): Percentage Share of Cadbury by Select Country - Mexico, Brazil, and Colombia (includes corresponding Graph/Chart)
  • Table 119: Chewing Gum Market in Mexico (2001-2004): Imports from USA in US$ Million (includes corresponding Graph/Chart)
  • Strategic Corporate Development
• B. Market Analytics
  • Table 120: Latin American Recent Past, Current and Future Analysis for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 121: Latin American Long-term Projections for Gums by Product Segment - Chewing Gum and Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 122: Latin American Historic Review for Gums by Product Segment - Chewing Gum & Bubble Gum Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
  • Table 123: Latin American 20-Year Perspective for Gums by Product Segment - Percentage Breakdown of Dollar Sales for Chewing Gum and Bubble Gum Markets for Years 1991, 1997, 2007, & 2010