VIDEO ENCODERS

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study
• Video Encoders
• Broadcast and Cable TV
• Satellite TV
• Internet Protocol Television (IPTV)
• Enterprise and Private Networks
• Streaming Platform (IP/Mobile)

II. EXECUTIVE SUMMARY

1. Industry Outlook

• Analog to Digital Migration Likely to Boost Demand for Video Encoders
• Competitive Landscape
• Table 1: Leading Companies in Global Video Encoders Market (2006): Percentage Breakdown by Revenue for TANDBERG Television, Harmonic, Scientific Atlanta, Harris Corp., Grass Valley Systems, VBrick Systems, Motorola, Scopus, Others (includes corresponding Graph/Chart)
• Video Encoding Products Offered by Leading Companies in the World

2. Trends and Issues

• Government Regulations to Drive Digital Broadcasting
• Emerging Digital Formats are Potential Replacements for MPEG-2
• Telcos Entry Into IPTV Boosts Demand for Bit Efficient-Video Encoders
• Telcos Favoring DSL Network
• Streaming Platform: An Emerging Technology
• Streaming Platform Supports Growth of Media & Entertainment Companies
• Table 2: Internet Penetration Worldwide as a % of Population (June 2007) - by Geographic Region (includes corresponding Graph/Chart)
• PC Penetration Rates
• Table 3: Personal Computer Penetration Rates by Select Regional Markets (2005) - PCs per 1000 Persons
• Streaming Platform Applicability to Go Beyond Internet Applications
• Table 4: 3GSM/W-CDMA Subscribers Worldwide (June 07): By Select Regional Markets - Europe, Asia-Pacific, North America, and Africa (includes corresponding Graph/Chart)

3. Product Overview

• Video Encoder
• Standard Definition and High Definition
• Video Encoding Standards
• MPEG-1 (ISO/IEC 11172)
• MPEG-2 (ISO/IEC 13818- 2)
• MPEG-4 Part 2 (ISO/IEC 14496)
• MPEG-4 Part 10
• Profiles
• Benefits of H.264/AVC
• Proprietary Encoding Formats
• VC-1: Shaping Proprietary to Reliable Standard
• Streaming Platform (IP/Mobile)

4. End Use Application Overview

• Broadcast and Cable TV
• Satellite TV
• Internet Protocol Television (IPTV)
• IPTV Rises Above Web-Based Streaming and Cable TV
• What Lies Ahead for Telcos in IPTV
• Enterprise and Private Networks

5. Product Innovations/Introductions

• Telestream Offers Pipeline™ Quad Multi-channel Network Encoder
• Telestream Launches Workflow Support for Episode 5.0
• Envivio Offers New SD/HD Encoders for Satellite and Terrestrial Applications
• Envivio Launches Convergence Encoder to Support PCs, TVs, Mobile Devices
• Harmonic Launches DiviCom® FLEX™ Technology to Simplify Re-Encoding
• Harmonic Launches IP-Based DiviCom® Ion™ AVC Encoder
• Aricent Introduces HD Codec for TI
• Broadcom Unleashes HD AVC/MPEG Encoder/Transcoder
• Ateme, Anystream Unite KFE 2.0 and Anystream Media Lifecycle™ Platform
• ATEME Launches Kyrion File Encoder 2.0
• MainConcept Unleashes New Software to Upgrade Adobe® Flash® Media Encoder
• MainConcept Launches Comprehensive Cross-Platform Codec SDK
• Tandberg Television Showcases Latest Features of E5700 Encoders at NAB
• 3ivx Offers 5.02 MPEG-4 ASP Video Support for Haiku
• Human Monitoring Introduces H.264 Encoder for TI
• Envivio Delivers Professional VC-1 Encoding Solution Based on Microsoft Technology
• EGT Launches Flexible, Dual Format Encoding Solution
• EGT Introduces VIPr™ Video Processor Platform
• Harmonic Unveils Rhozet™ Carbon Coder™ 3.0. Transcoding Solution
• Inlet Develops Fathom, Spinnaker for Microsoft® VC-1 Encoder SDK
• Inlet Launches Fathom 3.5 to Create and Distribute New Media Content
• Inlet Launches Fathom 3.0 Encoding Solution
• Harris Launches NetVX™ ENC-A21 HD/SD Encoders in Europe
• Tandberg Unveils iPlex UltraCompression Video Processing System
• Envivio Unleashes IP Video Encoder with AVS Capability
• Scopus Introduces UE-9000 Series Encoding Platforms
• Grass Valley Encoder Launched with Embedded Dolby Audio
• Envivio Launches Entry Level Encoders To Facilitate 3G Network Operations
• TANDBERG Television to Launch Ecosystem Solution for Mobile TV
• Envivio Launches the World' s First Multichannel IP Video Encoder
• Rhozet Introduces Carbon Coder 2.5
• Envivio Launches the World' s First Reconfigurable IP Video Encoding Architecture
• Harmonic Unveils Standard Definition MPEG-4 AVC (H.264) Encoder- DiviCom® Electra™ 5400
• Ateme Introduces H.264 Video Encoder
• Adtec Introduces Edje-4000 MPEG 4 Part 10 (H.264) AVC Encoder
• Harmonic Unveils High Definition MPEG-4 AVC (H.264) Encoder- DiviCom® Electra™ 7000
• Ateme Divulges MPEG-4 Part 10 AVC/H.264 Encoder for DSP Platform
• MainConcept Introduces MCE Encoder
• Modulus Video Unveils New Compact HD/SD MPEG-4 AVC Encoders
• Telestream Introduces Episode Series v4.2 Media Encoding Software
• TMPG Introduces Latest Version of Video Encoding Software
• Aspex Unveils Accelera HD Encoder
• Ligos Introduces MediaRig Encoder
• EGT Introduces Second Generation Encoding Solution - Encore
• Envivio Introduces MPEG-4 HD Encoder

6. Recent Industry Activity

• Cisco Systems Renames, Restructures Scientific Atlanta
• On2, Sun Ink Pact to Add Video Capabilities to Java Platform
• On2 Collaborates with ARM for ARM® Neon™ Technology
• Lifetime Networks Selects Rhozet™ Carbon Coder™ Transcoding Solution
• EGT Forms Partnership with WeiTel
• Sundance Digital Selects Rhozet Carbon Coder Video Transcoding Solution
• Tandberg Offers MPEG-2 Encoding Systems As ATSC Broadcasting Solution
• Global Media Inks Agreement with Thomson
• du Join Hands with TANDBERG for IPTV Expansion
• Scopus Video Networks, Ambarella Collaborate for Enhanced Encoding Platform
• Motorola Concludes Modulus Video Takeover
• Hantro Inks Pact with Genesys Logic for Video Encoder RTL Design
• RipCode Enters Partnership for On2 Software
• EGT Ally With AMT to Deliver Video Processing Solutions
• Ascent Media Selects Rhozet Carbon Coder Video Transcoding Solution
• Sundance Digital Selects Rhozet Carbon Coder Video Transcoding Solution
• Inlet Technologies Ally with Tarari Inc
• DivX Acquires H.264 Technology Provider, MainConcept
• Ericsson Group Acquires UK major, Tandberg Television
• Tandberg Offers Video Compression Solutions for Comstar-Direct
• Tandberg Offers MPEG-4 AVC Encoders for Digital Cable HDTV
• RRT Selects Scopus, Kvant-Efir to Deploy MPEG-4 DTT Network
• Harmonic Acquires Rhozet
• Optibase Ltd. Acquires 23% Stake in Scopus Video Networks
• TANDBERG Television Bags Contract from ESPN STAR Sports
• SIRIUS Selects Grass Valley Encoders for SIRIUS Backseat TV
• Envivio to Supply Encoders to Philippines for DVB-H Mobile TV
• Baltimore Ravens Utilize Anystream' s Encoder Technology for Generation of Video Content
• Tandberg Television Acquires SkyStream Networks
• Telestream Acquires Popwire
• Motorola Inks Agreement to Acquire Tut Systems
• Harris Corp. Acquires Aastra Digital Video
• Kula Media Group Inks Licensing Agreement with MainConcept
• Motorola Teams Up with Modulus Video
• Scientific-Atlanta Inks Agreement to Provide IPTV Video Infrastructure
• Tandberg and Conexant Successfully Complete MPEG-4 (AVC)/H.264 Interoperability Tests
• Harmonic Encoding Solutions Enables IPTV Services in Japan
• Rhozet Partners with Incited Media

7. Focus on Select Global Players

• 3ivx Technologies Pty. Ltd (Australia)
• Anystream (USA)
• Ateme SA (France)
• Darim Vision Company Ltd. (South Korea)
• EG Technology, Inc (USA)
• Envivio, Inc. (USA)
• Harmonic Inc. (USA)
• Harris Corp. (USA)
• Inlet Technologies (USA)
• MainConcept AG (Germany)
• Motorola, Inc. (USA)
• On2 Technologies, Inc. (USA)
• Optibase Inc. (Israel)
• Radyne Corp. (USA)
• RealNetworks, Inc. (USA)
• Rhozet Corp. (USA)
• Cisco Service Provider Video Technology Group (SPVTG) (USA)
• Scopus Video Networks Ltd. (Israel)
• TANDBERG Television Ltd. (UK)
• Telestream, Inc. (USA)
• Thomson Grass Valley Systems (France)
• VBrick Systems, Inc. (USA)

8. Global Market Perspective

• Table 5: World Recent Past, Current & Future Analysis for Video Encoders by Geographic Region -North America, Europe, Asia-Pacific and Rest of World Independently Analyzed with Annual Sales in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
• Table 6: World 8-Year Perspective for Video Encoders by Geographic Region - Percentage Breakdown of Dollar Sales for North America, Europe, Asia-Pacific and Rest of World for the Years 2005, 2008 and 2012 (includes corresponding Graph/Chart)
• Table 7: World Recent Past, Current & Future Analysis for Video Encoders Application in Broadcast and Cable TV by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Independently Analyzed with Annual Sales in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
• Table 8: World 8-Year Perspective for Video Encoders Video Encoders Application in Broadcast and Cable TV by Geographic Region - Percentage Breakdown of Dollar Sales for North America, Europe, Asia-Pacific and Rest of World for the Years 2005, 2008 and 2012 (includes corresponding Graph/Chart)
• Table 9: World Recent Past, Current & Future Analysis for Video Encoders Application in Satellite TV by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Independently Analyzed with Annual Sales in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
• Table 10: World 8-Year Perspective for Video Encoders Video Encoders Application in Satellite TV by Geographic Region - Percentage Breakdown of Dollar Sales for North America, Europe, Asia-Pacific and Rest of World for the Years 2005, 2008 and 2012 (includes corresponding Graph/Chart)
• Table 11: World Recent Past, Current & Future Analysis for Video Encoders Application in Internet Protocol Television (IPTV) by Geographic Region - North America, Europe, Asia- Pacific and Rest of World Independently Analyzed with Annual Sales in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
• Table 12: World 8-Year Perspective for Video Encoders Video Encoders Application in Internet Protocol Television (IPTV) by Geographic Region - Percentage Breakdown of Dollar Sales for North America, Europe, Asia-Pacific and Rest of World for the Years 2005, 2008 and 2012 (includes corresponding Graph/Chart)
• Table 13: World Recent Past, Current & Future Analysis for Video Encoders Application in Enterprise & Private Networks by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Independently Analyzed with Annual Sales in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
• Table 14: World 8-Year Perspective for Video Encoders Video Encoders Application in Enterprise & Private Networks by Geographic Region - Percentage Breakdown of Dollar Sales for North America, Europe, Asia-Pacific and Rest of World for the Years 2005, 2008 and 2012 (includes corresponding Graph/Chart)
• World Market for IP Media Streaming Platforms
• Table 15: World Recent Past, Current & Future Analysis for IP Media Streaming Platform by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Independently Analyzed with Annual Revenue in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
• Table 16: World 8-Year Perspective for IP Media Streaming Platform Markets by Geographic Region - Percentage Breakdown of Revenue for North America, Europe, Asia-Pacific and Rest of World for the Years 2005, 2008 and 2012 (includes corresponding Graph/Chart)
• World Market for Mobile Media Streaming Platforms
• Table 17: World Recent Past, Current & Future Analysis for Mobile Media Streaming Platform by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Independently Analyzed with Annual Revenue in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
• Table 18: World 8-Year Perspective for Mobile Media Streaming Platform Markets by Geographic Region - Percentage Breakdown of Revenue for North America, Europe, Asia-Pacific and Rest of World for the Years 2005, 2008 and 2012 (includes corresponding Graph/Chart)

III. MARKET

1. North America

• A. Market Analysis
  • Current and Future Analysis
  • Growth Drivers for Video Encoders
  • Growth Restrains for H.264/AVC
  • Technological Developments to Improve the Services
  • Product Launches/Developments
  • Strategic Corporate Developments
  • Key Players
• B. Market Analytics
  • Table 19: North American Recent Past, Current & Future Analysis for Video Encoders by End Use Application - Broadcast & Cable TV, Satellite TV, Internet Protocol Television (IPTV) and Enterprise & Private Networks Independently Analyzed by Annual Sales Figures in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
  • Table 20: North American 8-Year Perspective for Video Encoders by End Use Application - Percentage Breakdown of Dollar Sales for Broadcast & Cable TV, Satellite TV, Internet Protocol Television (IPTV) and Enterprise & Private Networks Markets for the Years 2005, 2008 and 2012 (includes corresponding Graph/Chart)
  • Table 21: North American Recent Past, Current & Future Analysis for IP Media Streaming Platforms Analyzed by Annual Revenue in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
  • Table 22: North American Recent Past, Current & Future Analysis for Mobile Media Streaming Platforms Analyzed by Annual Revenue in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)

2. Europe

• A. Market Analysis
  • Current and Future Analysis
  • Digital Trend To Boost Demand for Video Encoders
  • Product Launches/Developments
  • Strategic Corporate Developments
  • Key Players
• B. Market Analytics
  • Table 23: European Recent Past, Current & Future Analysis for Video Encoders by End Use Application - Broadcast & Cable TV, Satellite TV, Internet Protocol Television (IPTV) and Enterprise & Private Networks Independently Analyzed by Annual Sales Figures in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
  • Table 24: European 8-Year Perspective for Video Encoders by End Use Application - Percentage Breakdown of Dollar Sales for Broadcast & Cable TV, Satellite TV, Internet Protocol Television (IPTV) and Enterprise & Private Networks for the Years 2005, 2008 and 2012 (includes corresponding Graph/Chart)
  • Table 25: European Recent Past, Current & Future Analysis for IP Media Streaming Platforms Analyzed by Annual Revenue in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
  • Table 26: European Recent Past, Current & Future Analysis for Mobile Media Streaming Platforms Analyzed by Annual Revenue in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)

3. Asia-Pacific

• A. Market Analysis
  • Current and Future Analysis
  • IPTV to Grow at an Unprecedented Rate
  • Product Launches
  • Strategic Corporate Developments
  • Key Players
• B. Market Analytics
  • Table 27: Asia-Pacific Recent Past, Current & Future Analysis for Video Encoders by End Use Application - Broadcast & Cable TV, Satellite TV, Internet Protocol Television (IPTV) and Enterprise & Private Networks Independently Analyzed by Annual Sales Figures in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
  • Table 28: Asia-Pacific 8-Year Perspective for Video Encoders by End Use Application - Percentage Breakdown of Dollar Sales for Broadcast & Cable TV, Satellite TV, Internet Protocol Television (IPTV) and Enterprise & Private Networks for the Years 2005, 2008 and 2012 (includes corresponding Graph/Chart)
  • Table 29: Asia-Pacific Recent Past, Current & Future Analysis for IP Media Streaming Platforms Analyzed by Annual Revenue in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
  • Table 30: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Media Streaming Platforms Analyzed by Annual Revenue in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)

4. Rest of World

• A. Market Analysis
  • Current and Future Analysis
  • Product Launches
  • Strategic Corporate Developments
  • Key Players
• B. Market Analytics
  • Table 31: Rest of World Recent Past, Current & Future Analysis for Video Encoders by End Use Application - Broadcast and Cable TV, Satellite TV, Internet Protocol Television (IPTV) and Enterprise & Private Networks Independently Analyzed by Annual Sales Figures in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
  • Table 32: Rest of World 8-Year Perspective for Video Encoders by End Use Application - Percentage Breakdown of Dollar Sales for Broadcast and Cable TV, Satellite TV, Internet Protocol Television (IPTV) and Enterprise & Private Networks Markets for the Years 2005, 2008 and 2012 (includes corresponding Graph/Chart)
  • Table 33: Rest of World Recent Past, Current & Future Analysis for IP Media Streaming Platforms Analyzed by Annual Revenue in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)
  • Table 34: Rest of World Recent Past, Current & Future Analysis for Mobile Media Streaming Platforms Analyzed by Annual Revenue in US$ Million for the Years 2005 through 2015 (includes corresponding Graph/Chart)