Direct-To-Home (DTH) Satellite TV Services

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. Market Overview

• Current and Future Analysis
• DTH Pay-TV Services Promise a High Growth Potential
• Growth Prospects for Digital Satellite Set-Top Box Market
• Multi-channel Advertising Revenue Leads the Pay TV Industry..
• High Definition Channels Over DTH Platform
• DTH Outreaches Fixed Services Market in the US
• Satellite TV Customers Inclined Towards Cable
• WiMAX - Savior of Satellite Business from the Threat of IPTV
• Theft of Signals - A Major Issue in the Canadian DTH Market
• India - A Potential DTH Market
• Provision of Channels Critical for DTH Success in India
• Indian DTH Market Driven by Price and Service
• Taxation Issue - A Major Deterrent to Foreign Investments in India
• “INSAT - 4C” Launch Fiasco Impedes India’s DTH Prospects

2. Direct-To-Home - An Overview

• Definition
• Satellite Transmission of Television Services
• DBS - Direct Broadcast Satellite
• DTH Transmission Through C-band and Ku-band
• C-band
• Ku-band
• Difference Between DBS and DTH
• Components Involved in DTH Systems

3. Recent Industry Activity

• Boeing Bags DTH Entertainment Satellite Contract from ProtoStar
• Nayna Networks Acquires ProSAT
• Transcore Enters into Distribution Agreement with Telenor
• Canal Plus Acquires TPS
• MTG Inks Pact with SMG to Launch Digital DTH Satellite Platform in Ukraine
• Premiere Enters into an Agreement with Arena
• Anatel Grants Satellite Pay TV License to Telefonica
• ASTRO and Sun Direct Enter into Joint Venture
• PT Global Mediacom Acquires Majority Stake in Indovision
• Arqiva Acquires Satellite Broadcast Operations of BT
• Globecomm Systems Acquires GlobalSat
• RRSat Enters into Coverage Expansion Agreement with ABS
• Philippines’ PLDT Acquires GV Broadcasting
• Reliance and Airtel to Enter the DTH Segment
• MTG Revamps Pay-Tv Channel Packages for Scandinavia
• Shin Satellite to Venture into DTH Business
• True Corporation Acquires UBC
• Liberty Global Acquires Stake in AUSTAR United Communications
• DirecTV Opts Harmonic’s Digital Video Technology Solutions
• PSP Investments & Loral Joint Venture to Acquire Telesat
• Digi TV Plus Signs Broadcast Agreement with Conax
• RCS Seeks Additional Satellite Capacity from Intelsat
• DirecTV Acquires Majority Stake in Sky Brasil
• ABS Acquires Lockheed Martin’s LMSCV and LMI
• Tata Sky DTH Service Includes Zee Channels
• Tata Sky Selects NDS Group for the Launch of DTH Service
• Sun Microsystems to Support Tata Sky’s DTH Launch
• Tata Sky Sources Set-Top-Boxes from Humax
• Zee Telefilms’ Dish TV Partners with HCL
• Thomson Sources STBs for Tata Sky’s New DTH Service
• SelecTV Opts Harmonic’s IP-Based MPEG-2 Video Solution
• SkyLife Partners with SPTI Unveiling Animax in Korea
• Competition Thrives in the South African DTH Market
• Nexstar Sells KFTA-TV to Mission Broadcasting
• SES GLOBAL Buys Out NSS
• EchoStar Renews Marketing Agreement with SBC
• UnitedGlobalCom Acquires Majority Stake in Zone Vision
• APT Satellite and Intelsat Sign a Mutual Cooperation Agreement
• EchoStar Signs an Agreement with CenturyTel
• UnitedGlobalCom Takes Over Canal Plus Nederland BV
• Thomson Supplies Set-Top-Boxes to Sky Mexico and Sky Brasil
• DirecTV Group to Buy Out Sky Multi-Country Partners
• DirecTV & Grupo Televisa Acquire Sky Mexico
• CTNL Selects ON-AIR Systems to Facilitate Playout for Trend TV

4. Product Developments/Introductions

• NBC Launches Twelve New Channels Everlast Bags Up
• Bharti to Introduce DTH Services Across India
• Anil Ambani Group to Launch DTH Service in India
• Onida Announces DTH-ready LCD Televisions
• China to Release New Direct Broadcast Satellite
• Gateway Announces Launch of Pan-African Subscription TV Services
• TBN Features on Sky Angel
• DISH Network Offers Local HD Channels Over Satellite
• DTH Satellite System Astra - 1KR in Space
• RTP Unveils DTH Channel for Brazil
• Serbia Broadband Launches DTH services
• Optus Launches its First D-series Satellite
• ProtoStar’s First Satellite for the Asian DTH Market
• Tata Group-Star Joint Venture Launches Tata Sky DTH Service
• Philips Launches DGTV in India
• Raymarine Unleashes a Satellite TV System

5. Focus on Select Players

• APT Satellite Holdings Limited (Hong Kong)
• Astro All Asia Networks Plc (Malaysia)
• AUSTAR United Communications Limited (Australia)
• BCE, Inc (Canada)
• Chaparral Communications, Inc. (US)
• DIRECTV Group, Inc. (US)
• DREAM Satellite TV (Philippines)
• EchoStar Communications Corporation (US)
• FOXTEL (Australia)
• Intelsat, Ltd. (Bermuda)
• JSAT Corporation (Japan)
• MEASAT Satellite Systems Sdn. Bhd. (Malaysia)
• Nahuelsat S.A (Argentina)
• Norsat International Inc. (Canada)
• Pace Micro Technology Plc (UK)
• Optus Communications Pty. Ltd. (Australia)
• Shaw Communications Inc. (Canada)
• Shin Satellite Public Company Ltd. (Thailand)
• Star Group Limited (Hong Kong)
• Sky Italia (Italy)
• SkyLife (South Korea)
• Sky Network Television Ltd. (New Zealand)
• SINO Satellite Communications Company Ltd. (China)
• Satmex (Mexico)
• True Visions Public Company Limited (Formerly United Broadcasting Corp) (Thailand)

6. Global Market Perspective

• Table 1: World Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 2: World Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 3: World 10-Year Perspective for Direct-to-Home (DTH) Satellite TV Services by Geographic Region/Country - Percentage Breakdown of Dollar Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)
• Table 4: World Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 5: World Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 6: World 10-Year Perspective for Direct-to-Home (DTH) Satellite TV Services by Geographic Region/Country - Percentage Breakdown of Total number of subscribers for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

• A. Market Analysis
  • Overview
  • Current and Future Analysis
  • Issues & Trends
  • DTH Outreaches Fixed Services Market in the US
  • Satellite TV Customers Inclined Towards Cable
  • WiMAX: Savior of Satellite Business from theThreat of IPTV
  • Recent Industry Activity
  • Product Launches/Introductions
  • Focus on Select Players
  • Chaparral Communications, Inc.
  • DIRECTV Group, Inc.
  • EchoStar Communications Corporation
• B. Market Analytics
  • Table 7: US Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 8: US Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 9: US Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 10: US Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

2. Canada

• A. Market Analysis
  • Current and Future Analysis
  • Theft of Signals - A Major Issue in the CanadianDTH Market
  • Problems Faced by DTH Customers
  • Focus on Select Players
  • BCE, Inc
  • Norsat International Inc.
  • Shaw Communications Inc.
• B. Market Analytics
  • Table 11: Canadian Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 12: Canadian Long-Term Projections for Direct-to- Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 13: Canadian Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 14: Canadian Long-Term Projections for Direct-to- Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

3. Japan

• A. Market Analysis
  • Current and Future Analysis
  • JSAT Corporation - A Major Player
• B. Market Analytics
  • Table 15: Japanese Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 16: Japanese Long-Term Projections for Direct-to- Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 17: Japanese Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 18: Japanese Long-Term Projections for Direct-to- Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

4. Europe

• A. Market Analysis
  • Overview
  • Current and Future Analysis
  • Recent Industry Activity
  • Product Launches
  • Focus on Select Players
  • Pace Micro Technology Plc (UK)
  • Sky Italia (Italy)
• B. Market Analytics
  • Table 19: European Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services by Geographic Region -UK, France, Germany, Italy, and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 20: European Long-Term Projections for Direct-to- Home (DTH) Satellite TV Services by Geographic Region - UK, France, Germany, Italy, and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 21: European Recent Past Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services by Geographic Region -UK, France, Germany, Italy, and Rest of Europe Markets Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 22: European Recent Past Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services by Geographic Region -UK, France, Germany, Italy, and Rest of Europe Markets Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 23: European Long-Term Projections for Direct-to- Home (DTH) Satellite TV Services by Geographic Region - UK, France, Germany, Italy, and Rest of Europe Markets Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 24: European 10-Year Perspective for Direct-to- Home (DTH) Satellite TV Services by Geographic Region/Country - Percentage Breakdown of Total Number of subscribers for France, Germany, UK, Italy and Rest of Europe Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

4a. France

• Market Analysis
• Current and Future Analysis
• Table 25: French Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 26: French Long-Term Projections for Direct-to- Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 205 (includes corresponding Graph/Chart)
• Table 27: French Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 28: French Long-Term Projections for Direct- to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

4b. Germany

• Market Analysis
• Current and Future Analysis
• Table 29: German Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 30: German Long-Term Projections for Direct-to- Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 31: German Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 32: German Long-Term Projections for Direct-to- Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

4c. The United Kingdom

• A. Market Analysis
  • Overview
  • Current and Future Analysis
• B. Market Analytics
  • Table 33: UK Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 34: UK Long-Term Projections for Direct-to- Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 35: UK Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 36: UK Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

4d. Italy

• A. Market Analysis
  • Overview
  • Current and Future Analysis
• B. Market Analytics
  • Table 37: Italy Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 38: Italy Long-Term Projections for Direct-to- Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 39: Italy Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 40: Italy Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

4e. Rest of Europe

• A. Market Analysis
  • Current and Future Analysis
  • Focus On Select Markets
  • Greece
  • Portugal
• B. Market Analytics
  • Table 41: Rest of Europe Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 42: Rest of Europe Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 43: Rest of Europe Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 44: Rest of Europe Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

5. Asia-Pacific

• A. Market Analysis
  • Overview
  • Current and Future Analysis
  • India - A Potential DTH Market in Asia Pacific
  • Issues & Trends
  • Recent Industry Activity
  • Product Launches/ Introductions
  • Focus on Select Players
  • APT Satellite Holdings Limited (Hong Kong)
  • Astro All Asia Networks Plc (Malaysia)
  • AUSTAR United Communications Limited(Australia)
  • DREAM Satellite TV (Philippines)
  • FOXTEL (Australia)
  • MEASAT Satellite Systems Sdn. Bhd. (Malaysia)
  • Optus Communications Pty. Ltd. (Australia)
  • Shin Satellite Public Company Ltd. (Thailand)
  • Star Group Limited (Hong Kong)
  • SkyLife (South Korea)
  • Sky Network Television Ltd. (New Zealand)
  • SINO Satellite Communications Company Ltd.(China)
  • True Visions Public Company Limited (FormerlyUnited Broadcasting Corp (Thailand)
• B. Market Analytics
  • Table 45: Asia-Pacific Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 46: Asia-Pacific Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 47: Asia-Pacific Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 48: Asia-Pacific Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

6. Latin America

• A. Market Analysis
  • Overview
  • Current and Future Analysis
  • Select Regional Markets - An Overview
  • Brazil
  • Mexico
  • Recent Industry Activity
  • Product Launches/ Introductions
  • Focus on Select Players
  • Nahuelsat S.A (Argentina)
  • Satmex SA de CV (Mexico)
• B. Market Analytics
  • Table 49: Latin America Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 50: Latin America Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 51: Latin America Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 52: Latin America Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

7. Rest of World

• A. Market Analysis
  • Current and Future Analysis
  • Recent Industry Activity
  • Intelsat, Ltd. (Bermuda) - A Major Player
• B. Market Analytics
  • Table 53: Rest of World Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 54: Rest of World Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 55: Rest of World Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 56: Rest of World Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)