[Report] HOUSEHOLD CLEANING AGENTS TOC

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Surface Cleaners
All Purpose
Scouring Cleaners
Disinfectants
Specialty Cleaners
Glass and Window Cleaners
Toilet Bowl Cleaners
Bath Tub & Tile Cleaners
Drain Pipe Cleaners
Dishwashing Cleaners
Oven Cleaners
Bleaches

II. EXECUTIVE SUMMARY

1. Outlook

Europe - The Largest Market for Household Cleaning Agents
The US - A Major Market
Asia-Pacific - The Fastest Growing Market
Table 1: World Market For Household Cleaning Agents (2001-2010): Geographic Region/Country Ranked by Growth for Value Sales - Asia-Pacific, Latin America, US, Canada, Middle East, Europe and Japan (includes corresponding Graph/Chart)
Specialty Cleaners - The Largest Product Segment
Surface Cleaners - A Leading Segment
Bleaches - Market Prognosis

2. Market Forces

Wavering Brand Loyalty
Increased Demand for Anti-Microbial Products
Safety, Convenience, Performance Drive the Household Care Market
Convenience - Key Driving Factor
Market Tuning Towards Environmental Friendly Cleaners
Health & Hygiene Influence Purchase Decisions
Technological Advancements and Innovations Propel Growth
The Advent of Fragrant Household Cleaners
Wipes Industry Register Steady Growth
Wipes Gain Popularity in Mature Markets
Household Wipes: Awaiting the Next Big Innovation
Specialty Cleaners: Designed for Specific Purposes
The Surface Cleaners Market
All Purpose Cleaners are the Most Adaptable
Bleaching Agents: A Market of Opportunities
Emerging Markets
Developing Countries to Record Highest Growth Rates
Niche Products to Sustain Growth
The Shape of Future Innovations
New Products Gain Shelf Space
Increasing Brand Presence
Polymer Technology Offers Convenience to Consumers
Sprays and Liquid Products Continue to Lead
Smart Designs Score High on Charts
Private Labels Lag Behind Branded Products
Oxy Cleaners to Witness Steady Growth

3. Competition

Consolidation is Prevalent
Table 2: Leading Players in the Household Cleaning Market Worldwide for 2006 and 2007 (E): Percentage Breakdown of Value Sales for Procter & Gamble, Unilever, Reckitt Benckiser, S.C. Johnson & Son, Henkel, Colgate-Palmolive, Clorox, Kao, Lion and Others (includes corresponding Graph/Chart)

4. Product Overview

Surface Cleaners
All Purpose
Features of All Purpose Cleaners
Segmentation
Liquids and Sprays
Powders
Premoistened Towels
Hazards in Using All Purpose Cleaners
Factors Influencing Growth of All Purpose Cleaners
Scouring Cleaners
Features of Scouring Cleansers
Types of Scouring Cleansers
Hazards in Using Scouring Cleansers
Disinfectants
Types of Disinfectants
Hazards in Using Disinfectants
Differences Between Antiseptics and Disinfectants
Competitive Situation: Disinfectants
Trends
Disinfectants Cleaners Gaining Ground
Outlook
Stagnant Growth in Mature Markets
Value-Priced Products Preferred in Recession
Number of Households Increased - Compelled by Single Homes
Working Women Generate Impressive Demand
Product Innovations Drive Market Growth
Environmental Concern
Rigid Government Regulations
Specialty Cleaners
Factors Affecting Future Growth
A Categorization
Glass and Window Cleaners
Types of Window & Glass Cleaners
Formulation
Packaging
Outlook
Toilet Bowl Cleaners
Regulations for Toilet Bowl Cleaners
Packaging and Labeling
Trends
Outlook
Bath Tub & Tile Cleaners
A Categorization
Growth Drivers
Drain Pipe Cleaners
Types of Drain Cleaners
Effectiveness: The Main Advantage
Cost: The Expensive Factor
Packaging: Carry and Store Convenience
Tough and Hazardous Chemicals
Factors Influencing Growth
Dishwashing Cleaners
Formulation
Oven Cleaners
Types of Oven Cleaners
Pros and Cons of Oven Cleaners
Aerosol Cans: The Most Popular Pack
Trends
Bleaches

5. Demand for Environment Friendly Products

Green is ‘In’
Surfactants: Aiding in the Process of Going Green
Liquid Formulations Drive AE Demand
Green Seal: The Environmental Labeling Company

6. Marketing of Household Cleaners

Dearth of New Brands
Packaging: Battle Between Convenience and Concern for the Environment Continues
Packaging for Cleaners
Plastic Bottles: The Most Common Package
Oven Cleaners Come in Cans

7. Promotional Activities

Some Promotional Tools
Distribution
Supermarkets: The Leading Channel
Selling Through Discount Stores: A Tough Proposition
Niche Products Overcome the Problem
Demographics: A Key Factor to Consider
The Consumer Rules
The Role of Working Women: Still Ambiguous

8. Product Innovations/Introductions

Lion to Introduce New Disinfectant Spray
Reckitt Benckiser Introduces New Surface Cleaner
Endust Launches Two New Dusting Products
WorldWare Launches EATOILS™ BT200™ Degreaser
Anscott Launches New All Natural Home Cleaning Products
Clean Control Launches Environmental Friendly Cleaning Products
Alessi Launches WC KAYAK
Marks & Spencer Launches 100% Natural Household Cleaning Products
Reckitt Benckiser Launches New Sanitizer
Unilever UK Launches Cif Oven Cleaner and Cif Stainless Steel Gel
Kao to Introduce Attack® All in
SonicScrubbers® Launches New Cleaning Device
WD-40 Releases New Cleaning Formulations
P&G Professional Unveils Dawn
Reckitt Benckiser Introduces New Dishwashing Agent
Kao Improves Family Kyukyutto with Citric Acid
Lion Launches Liquid Laundry Detergent
P&G Introduces Tide with Febreze
Clorox Launches New Clorox ® Anywhere Hard Surface™ Daily Sanitizing Spray
Reckitt Benckiser Launches Finish Quantum
Reckitt Benckiser Launches New Fabric Stain Remover
New Glass & Surface Cleaner from Henkel
PURE Bioscience Rolls Out Axen30
Bio-Guard Bacterial Disinfectant™ From Bio-Launch
Clean ' n Fresh Orange range from Robert McBride
Reckitt Benckiser Introduces Cling Clip-On Toilet Bowl Deodorizer & Cleaner
S.C. Johnson & Son, Introduces Scrubbing BubblesToilet Bowl Cleaner
- Sara Lee Household & Body Care Introduces New Cleaner
S.C. Johnson & Son Inc. Introduces WindexMulti-Surface Wipes
- Powder and Liquid Products Ltd. IntroducesNew Easy Lemon Fizz Active Toilet Tablets
- Reckitt Benckiser Introduces New Range of Cleaning Wipes
- Sarantis ABEE Introduces Afroso Bloc Type Toilet Cleaner
S.C. Johnson & Son Ltd, Introduces Toilet DuckTriple Action Toilet Cleaner
- Reckitt Benckiser Introduces New Range ofHarpic Toilet Wipes
- Jeyes Limited Introduces Parozone 3 in 1 ToiletBowl Rim Bleach
- Acuity Specialty Products Group Introduces NewToilet Bowl Cleaner
S.C. Johnson & Son Introduces New PledgeLiquid Wood Floor Cleaner
- Henkel & Cie. AG Introduces Bref WC Toilet Cleaner
- Lever Introduces New Range of Toilet Cleaner
- Reckitt Benckiser Introduces Harpic 2 in 1 Toilet Cleaner
- Procter & Gamble Introduces Mr. Clean Multi-PurposeLiquid Cleaner
- Clorox Introduces New Clorox Toilet Bowl Cleaner
S.C. Johnson & Son Introduces New Range ofBowl Fresheners
- Reckitt Benckiser Introduces new Lysol PoweronsGel Toilet Bowl Cleaner
- Clorox Introduces a New Tilex Toilet BowlCleaner with Teflon
- Henkel Introduces New Range of Toilet Cleaner
- Ambi-Pur Launches a New Toilet Cleaner
- Reckitt Benckiser Argentina S.A Introduces NewRange of Toilet Bowl Cleaner
- Clorox Introduces a New Range of Floor Cleaner
- Rockline Industries Introduces Disinfecting Wipes
- Lever Faberge Launches the New All Purpose Cleaner
- EnviroSystems Unveils New EcoTru® Disinfectant
- Iron Out Introduces Dishwasher Magic
- Three Different Harpic Active Liquids Launched
- Spic & Span Launches Everyday Powder Cleanser
- SC Johnson & Son Introduces Spray Cleaner andRemover Spray
- Seventh Generation Introduces Degreaser Spray
- Henkel Wasch Launches Glass Cleaner
- Lever Faberge Launches Cif Mousse Vitres
- Bayeco Launches Finestrar
- Reckitt Benckiser Launches Active Power Spray
- Reckitt Benckiser offers Jet-Dry Dishwasher Cleaner,Lysol Liquid Cleaner
- Colgate-Palmolive Co. Launches La Croix Javel en Pastilles
- Lever Faberge Introduces New Multi Household Cleaner
- Nippon Lever Launches White Domesto Kitchen &Ofuroba Cleaner Cum Disinfectant
- Johnson & Johnson Introduces New Stain Remover Powder
- Delta Pronatura Launches No-Drip Spray Gel
- Colgate-Palmolive Sa De CV Unveils New Cleaner
- Tybay Technologies Introduces Surface Wipes
S.C Johnson Launches New Range of Spray Cleaners
- Reckitt Benckiser Introduced New Range of Wipes
- Nitomuzu Introduces House Cleaner
- Sunshine Makers Launches Cleaner Spray
- Werner & Mertz Launches New All Purpose Cleaner
- Lion Unveils New Cleaner
- Beijing Baoruntong Introduces Sanitary Disinfectant Wipes
- Colgate-Palmolive Co. Introduces New Glass Cleaner
- USA Labs Offers New Bathroom Cleaner
- Durance En Provence Launches Multi-PurposeHouse Cleaner
- Beaumont Products Unveils Citrus Magic BathroomCleaner Spray
- Seventh Generation Offers Glass & Surface Cleaner,All Purpose Cleaner
- Colgate-Palmolive Introduces New Range of Cleaners
- Unilever NV Offers Vim Oxy-Gel All Purpose Cleaner
- Citra-Solv LLC Launches Citra-Drain Build-Up Remover
- USA labs Offers New Multipurpose Cleaner
- Supreme Chemicals Offers New Range of Wipes
- Mapa Spontex Espana Launches New Antibacterial Cleaner
- Cristasol Offers New Window Cleaner
- Settsu Introduces New Cleanser
- Cortec Presents New Cleanser
- Beaumont Products Presents Citrus Magic All PurposeCleaner
- Clorox Introduces Formula 409 All Purpose Cleaner
- Lion Corporation Offers New Cleaner
- Magic Adds New Products to Goo Gone Range
- Asahi Launches New Cleaner
- Clorox Releases New Cleaner
- Reckitt Offers Lysol Basin Tub & Tile Cleaner
- Earth Wing Introduces Mold Remover
- Minnesota Launches Five New Cleaning Products
- SCS Releases Planet All Purpose Cleaner Spray
- ST Chemical Offers New Cleaner
- Clorox Introduces X-14 Cleaner
- Colgate Launches Multi-Use Liquid Cleaner
- Caldrea Unveils New Cleaners
- DHP Offers New Range of Wipes
- Agerul Releases New Grease Cleaner
- Lever Faberge Introduces New All Purpose Cleaner
- Johnson & Son Unveils Vanish-Fresh Flush
- Johnson & Son Introduces Fantastik All PurposeCleaner Herbal Mist
- P&G and Unilever Jointly Launch “Tea Bag” StyleSoap Powder
- Unilever Launches Domestos Oxygen-based Bleach Product
- Benckiser Releases Glass Plus Wipes Glass andSurface Cleaner
- Changing Paradigms Launches Pampers Clean ' n Play
- ABCS LLC Rolls Out Spic and Span Scrubber Sponges
- Clorox Introduces Pino Luz Antibacterial LimpiadorLiquido Concentrado
- Epic Launches Antiseptic Hand Soap and Glass Cleaner
- Wertz Launches Ultra Septic Life System Back-UpPrevention Drain Pipe Cleaner
- Calgon Carbon Introduces Purrfectly Fresh Pet &Household Odor Eliminator
- Reckitt Benckiser Launches Lysol Brand II DisinfectantPlus Fabric Refresher
- Empyrean Bioscience Releases Spray and Spray Pumpbased Disinfectants
- Dial Unveils Purex tablets
- Dial Launches an Antibacterial Foaming Hand Wash
- Colgate-Palmolive Introduces Fab Sun Shower Freshlaundry detergent
- Benckiser Releases Lemon-Scented Electrasol DualAction Automatic Dishwasher Detergent
- Reckitt Benckiser Introduces Lysol Foam PowerToilet Bowl Cleaner
- Reckitt Benckiser Launches Glassex Household Cleaner
- Lion Corp Launches Aroma No Hitotoki Tablets
- Dry Inc Rolls Out Dry Cleaner' s Secret
- Reckitt Benckiser Launches Lysol Sanitizing Wipes Pre-Moistened Towelettes
- Meridian Health Releases Spectrum Antibacterial Mist
- Colgate-Palmolive Launches Fab Rainforest
- Colgate-Palmolive Rolls Out Spring Blossom ScentGel Machine Dishwasher Detergent

9. Recent Industry Activity

Vestar Capital to Take Over Huish Detergents
3M Poland to Take Over Interchemall’s Production Operations
Napier Environmental Technologies Acquires Perfectly Natural Solutions
Oxiteno Takes Over Clariant Facility in Brazil
Caxton-Iseman Takes Over KCP Income Fund
CPAC Merges with Buckingham Capital Partners
3M Completes Take Over of Nylonge Corp
Buhrmann Acquires Saxon Chemicals
1670255 Ontario Acquires HMI Industries
Axa PE Acquires Guaber Household
Church & Dwight Completes Acquisition of Orange Glo
Alfred Kärcher Acquires Castle Rock Industries
Allied Capital to Acquire ChemPro
Punch Industries Merges with Spotless Group
Colgate to Divest Household Bleach Operations in Canada and Latin America
Johnson Partners with EPA
Colgate-Palmolive Divests Select Laundry Detergent Brands
Maruishi Contemplates Collaboration with Hamari
Altachem Bags Marketing Approval for Bionex Disinfectant
Henkel Acquires Dial Corp.
Great Lakes Acquires A&M Cleaning Products & Lime-O-Sol
BioShield and AbTech Inks an Agreement
Church & Dwight Acquires USA Detergents
WD-40 Acquires Global Household Brands
Henkel Acquires a Majority Stake in Pemos
Johnson Wax Acquires Diversey
Henkel Acquires Colgate-Palmolive’s Mexican Based Heavy Duty Laundry Detergents Business
The Hoover Company Enters in to Strategic Alliance with Reckitt Benckiser
DuPont and Veridien Enter into an Alliance
Henkel and Dial Enter into a Joint Venture
Blue Coral Calls Back Rain-X Glass Cleaner and Washer Fluid Packages
Lonza Receives Approval from EPA to Offer Disinfectants
SaniVex Receives EPA Approval for Sanithrax
Johnson Acquires Butcher' s
DuPont Acquires IDI
Dial Acquires Business Units of Revlon, P&G and an Unnamed Party
FMC Enters into Agreement with Bio-Cide International
Clorox Enters into an Agreement with Bombril
ABM Industries Inks an Agreement with Ecolab
Dial Closes Powdered Detergent Plant
Reckitt Calls Back 50,000 Easy-Off Oven Cleaner Cans

10. Focus on Select Key Players

Clorox (US)
Colgate-Palmolive Company (US)
Church and Dwight Co., Inc. (US)
Henkel KGaA (Germany)
The Dial Corporation (US)
Kao Corporation (Japan)
Procter and Gamble Company (US)
Reckitt Benckiser Plc (UK)
S.C. Johnson & Son, Inc (US)
- Unilever (UK)
- Unilever UK Home and Personal Care (UK)

11. Global Market Perspective

Table 3: World Recent Past, Current & Future Analysis for Household Cleaning Agents by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 4: World Long-Term Projections for Household Cleaning Agents by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 5: World Historic Review for Household Cleaning Agents by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 6: World 20-Year Perspective for Household Cleaning Agents by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 7: World Recent Past, Current & Future Analysis for Surface Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 8: World Long-Term Projections for Surface Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 9: World Recent Past, Current & Future Analysis for Surface Cleaners by Product Segment - All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 10: World Long-Term Projections for Surface Cleaners by Product Segment - All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 11: World Historic Review for Surface Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 12: World Historic Review for Surface Cleaners by Product Segment - All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 13: World 20-Year Perspective for Surface Cleaners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 14: World 20-Year Perspective for Surface Cleaners by Product Segment - Percentage Breakdown of Dollar Sales for All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 15: World Recent Past, Current & Future Analysis for All Purpose Liquid Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 16: World Long-Term Projections for All Purpose Liquid Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 17: World Historic Review for All Purpose Liquid Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 18: World 20-Year Perspective for All Purpose Liquid Cleaners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 19: World Recent Past, Current & Future Analysis for All Purpose Dry Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 20: World Long-Term Projections for All Purpose Dry Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 21: World Historic Review for All Purpose Dry Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 22: World 20-Year Perspective for All Purpose Dry Cleaners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 23: World Recent Past, Current & Future Analysis for Liquid Scouring Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 24: World Long-Term Projections for Liquid Scouring Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 25: World Historic Review for Liquid Scouring Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 26: World 20-Year Perspective for Liquid Scouring Cleaners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 27: World Recent Past, Current & Future Analysis for Dry Scouring Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 28: World Long-Term Projections for Dry Scouring Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 29: World Historic Review for Dry Scouring Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 30: World 20-Year Perspective for Dry Scouring Cleaners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 31: World Recent Past, Current & Future Analysis for Disinfectants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 32: World Long-Term Projections for Disinfectants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 33: World Historic Review for Disinfectants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 34: World 20-Year Perspective for Disinfectants by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 35: World Recent Past, Current & Future Analysis for Specialty Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 36: World Long-Term Projections for Specialty Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 37: World Recent Past, Current & Future Analysis for Specialty Cleaners by Product Segment - Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 38: World Long-Term Projections for Specialty Cleaners by Product Segment - Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 39: World Historic Review for Specialty Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 40: World Historic Review for Specialty Cleaners by Product Segment - Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 41: World 20-Year Perspective for Specialty Cleaners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 42: World 20-Year Perspective for Specialty Cleaners by Product Segment - Percentage Breakdown of Dollar Sales for Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners for 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 43: World Recent Past, Current & Future Analysis for Glass & Window Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 44: World Long-Term Projections for Glass & Window Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 45: World Historic Review for Glass & Window Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 46: World 20-Year Perspective for Glass & Window Cleaners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 47: World Recent Past, Current & Future Analysis for Toilet Bowl Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 48: World Long-Term Projections for Toilet Bowl Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 49: World Historic Review for Toilet Bowl Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 50: World 20-Year Perspective for Toilet Bowl Cleaners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 51: World Recent Past, Current & Future Analysis for Bath Tub & Tile Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 52: World Long-Term Projections for Bath Tub & Tile Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 53: World Historic Review for Bath Tub & Tile Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 54: World 20-Year Perspective for Bath Tub & Tile Cleaners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 55: World Recent Past, Current & Future Analysis for Drain Pipe Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 56: World Long-Term Projections for Drain Pipe Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 57: World Historic Review for Drain Pipe Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 58: World 20-Year Perspective for Drain Pipe Cleaners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 59: World Recent Past, Current & Future Analysis for Dishwashing Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 60: World Long-Term Projections for Dishwashing Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 61: World Historic Review for Dishwashing Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 62: World 20-Year Perspective for Dishwashing Cleaners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 63: World Recent Past, Current & Future Analysis for Oven Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 64: World Long-Term Projections for Oven Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 65: World Historic Review for Oven Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 66: World 20-Year Perspective for Oven Cleaners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 67: World Recent Past, Current & Future Analysis for Bleaches by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 68: World Long-Term Projections for Bleaches by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 69: World Recent Past, Current & Future Analysis for Bleaches by Product Segment - Liquid Bleaches and Dry Bleaches Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 70: World Long-Term Projections for Bleaches by Product Segment - Liquid Bleaches and Dry Bleaches Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 71: World Historic Review for Bleaches by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 72: World Historic Review for Bleaches by Product Segment - Liquid Bleaches and Dry Bleaches Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 73: World 20-Year Perspective for Bleaches by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 74: World 20-Year Perspective for Bleaches by Product Segment - Percentage Breakdown of Dollar Sales for Liquid Bleaches and Dry Bleaches for the Years 1991, 1997, 2007 and 2010
Table 75: World Recent Past, Current & Future Analysis for Liquid Bleaches by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 76: World Long-Term Projections for Liquid Bleaches by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 77: World Historic Review for Liquid Bleaches by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 78: World 20-Year Perspective for Liquid Bleaches by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 79: World Recent Past, Current & Future Analysis for Dry Bleaches by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 80: World Long-Term Projections for Dry Bleaches by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 81: World Historic Review for Dry Bleaches by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 82: World 20-Year Perspective for Dry Bleaches by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis
- Household Cleaning Products Market: Matureand Stable
- Market Issues and Trends
- Convenience Driving the Household CleaningMarket
- Spring - A Favorite Cleaning Season for Americans
- Changing Societal Trends Impact Market
- Eco-Friendly Cleaning Products Gain Ground
- Innovation and Marketing Strategies UpstageCleaning Sector
- Bucketless Mopping Rise in Popularity
- Demand For Environment-Friendly DisinfectantsContinues to be High
- Fragrance Household Products on Rise
- Wipes Market Post Strong Gains
- Boom in Air Care Product Sales
- Premium Products: Promising Potential
- Health Becomes the Main Focus
- Savvy Marketers Entice Hispanics and Asians
- Emerging Trends
- Anti Allergic Positioning
- Increased Interest in Green Products
- Dishwashing Market in US - Gaining New Heights
- High Dishwasher Penetration
- Table 83: Household Penetration of Dishwashers in the US (2001-2005) (includes corresponding Graph/Chart)
- Table 84: US Market for Dishwashing Products for 2006 and 2007 (E): Percentage Breakdown of Leading Players by Sales for Procter & Gamble Co, Colgate- Palmolive Co, Unilever Home & Personal Care USA, Reckitt Benckiser Plc, Private Label and Others (includes corresponding Graph/Chart)
- Surface & Specialty Cleaners Market
- Table 85: Leading Brands in the US All Purpose Cleaner/Disinfectant Market for 2007: Percentage Share Breakdown by Sales for Pine Sol, Lysol, Clorox Clean Up, Mr. Clean, Formula 409, Fabuloso, Fantastik, Murphy' s Oil Soap, Lysol Lemon Breeze, Spic & Span, Private Label and Others (includes corresponding Graph/Chart)
- Table 86: Leading Players in the US Market for Toilet Cleaners (2004 & 2005): Percentage Share Breakdown by Sales for Clorox, Reckitt Benckiser, S.C. Johnson, Procter & Gamble, Private Label and Others (includes corresponding Graph/Chart)
- Table 87: Leading Players in the US Market for Spray Disinfectants (2004 & 2005): Percentage Share Breakdown by Sales for Reckitt Benckiser, Clorox, Private Label and Others (includes corresponding Graph/Chart)
- Table 88: US Market for Abrasive Cleaners (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Clorox, Prestige Brands, Colgate Palmolive and Others (includes corresponding Graph/Chart)
- Table 89: US Market for Household Cleaner Cloths (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Clorox, Reckitt Benckiser, S.C. Johnson and Others (includes corresponding Graph/Chart)
- Table 90: Leading Players in the US Market for Abrasive Tub/Tile Cleaners (2004 & 2005): Percentage Share Breakdown by Sales for Clorox, Prestige Brands, Colgate Palmolive, Servaas Labs Inc and Others (includes corresponding Graph/Chart)
- Table 91: Leading Players in the US Market for Non- Abrasive Tub/Tile Cleaners (2004 & 2005): Percentage Share Breakdown by Sales for Clorox, SC Johnson, Reckitt Benckiser, Church & Dwight, Prestige Brands and Others (includes corresponding Graph/Chart)
- Table 92: US Market for Glass Cleaners (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for SC Johnson, Private Label, Reckitt Benckiser, Clorox, Prestige Brands, Church & Dwight and Others (includes corresponding Graph/Chart)
- Table 93: Leading Players in the US Market for Bathroom Cleaners (2004 & 2005): Percentage Share Breakdown by Sales for SC Johnson Son Inc, Clorox Company, Reckitt Benckiser Plc, Church & Dwight, Orange Glo International, Prestige Brands, Private Label and Others (includes corresponding Graph/Chart)
- Table 94: US Market for Floor Cleaners (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Procter & Gamble Company, SC Johnson Son Inc, Clorox Company, Colgate Palmolive Company, Reckitt Benckiser Plc, Private Label and Others (includes corresponding Graph/Chart)
- Table 95: US Market for Liquid Cleaners (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Clorox Company, SC Johnson Son Inc, Reckitt Benckiser Plc, Procter & Gamble Company, Colgate Palmolive Company, Prestige Brands, Private Label and Others (includes corresponding Graph/Chart)
- Table 96: US Market for Toilet Bowl Cleaners (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Reckitt Benckiser Plc, Clorox Company, WD 40 Company, SC Johnson Son Inc, Private Label and Others (includes corresponding Graph/Chart)
- Table 97: Leading Players in the US Market for Drain Cleaners (2003-2005): Percentage Share Breakdown by Sales for S.C. Johnson, Clorox Company, Reckitt Benckiser, Church & Dwight, Orange Glo International, Private Label and Others (includes corresponding Graph/Chart)
- Table 98: US Exports Disinfectants (2005-2006): Percentage Share Breakdown of Export Value by Country - Canada, Netherlands, Mexico, Belgium, UK, Australia, Taiwan, Japan, Colombia, Italy, Brazil and Others (includes corresponding Graph/Chart)
- Table 99: US Imports of Disinfectants Market (2005-2006): Percentage Share Breakdown of Import Value by Country - UK, Argentina, Canada, Japan, Italy, Thailand, Germany, Belgium, Denmark and Others (includes corresponding Graph/Chart)
- Bleaches - A Mature Market
- Table 100: Leading Players in the US Market for Bleaches (2006): Percentage Share Breakdown by Sales for Clorox Company, Redox Brands, Reckitt Benckiser, Henkel, Private Label and Others (includes corresponding Graph/Chart)
- Table 101: Leading Players in the US Market for Powder Detergents (2006): Percentage Share Breakdown by Sales for Procter & Gamble, Church & Dwight, Unilever, Fabric De Jabon La Corona, Huish and Others (includes corresponding Graph/Chart)
- Table 102: Leading Players in the US Market for Liquid Detergents (2006): Percentage Share Breakdown by Sales for Procter & Gamble, Unilever, Church & Dwight, Henkel, Private Label and Others (includes corresponding Graph/Chart)
- Table 103: Leading Players in the US Market for Dry Bleaches (2004 & 2005): Percentage Share Breakdown by Sales for Clorox Company, Procter & Gamble, Dial Corp, Private Label and Others (includes corresponding Graph/Chart)
- Table 104: US Market for Liquid Bleaches (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Clorox Company, Private Label and Others (includes corresponding Graph/Chart)
- Competitive Landscape
- Table 105: US Market for Household Cleaning Products (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Procter & Gamble Co, Clorox Co, SC Johnson & Son Inc, Unilever Home & Personal Care USA, Reckitt Benckiser Plc, Private Label and Others (includes corresponding Graph/Chart)
- Who Rules the Roost?
- Supermarkets/Hypermarkets - Key DistributionChannels
- Table 106: US Market for Household Cleaning Products (2004): Percentage Share Breakdown of Sales by Distribution Channel for Dishwashing Products, Surface Cleaners, Chlorine Bleach and Toilet Care Products Sold Through Supermarkets/ Hypermarkets, Discounters, Chemists/Drugstores, Other Food Stores and Others (includes corresponding Graph/Chart)
- Outlook
- Regulatory Environment
- US Government Slaps a Ban on Phosphates
- Emission of VOCs
- Existence of LAS
- Prevalence of NPEs
- Absence of Truly Biodegradable Solutions
- Environment-Friendly Cleaners OfferMultiple Benefits
- Alkyl Polyglycoside Leads the Multi-PurposeCleaner Category
- Product Innovations/Introductions
- Strategic Developments
- Focus on Key US Players
- Clorox
- Colgate-Palmolive Company
- Church and Dwight Co., Inc.
- Dial Corporation
- Procter and Gamble
- S.C. Johnson & Son
B. Market Analytics
- Table 107: US Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/ Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 108: US Long-Term Projections for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 109: US Historic Review for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 110: US 20-Year Perspective for Household Cleaning Agents by Product Group/Segment - Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

2. Canada

A. Market Analysis
- Canada - A Mature Market
- Increase in Women Working Force - A KeyDriving Factor
- Dishwashing Market in Canada
- Increased Penetration of Dishwashers - DrivingDemand for Automatic Detergents
- Dominance of Hand Dishwashing Detergents
- Dishwasher Penetration
- Table 111: Household Penetration of Dishwashers in Canada (2001-2005) (includes corresponding Graph/Chart)
- Table 112: Leading Players in the Dishwashing Products Market in Canada (2004 & 2005): Market Shares for Procter & Gamble Inc, Unilever Canada Ltd, Reckitt Benckiser Canada Inc, Colgate-Palmolive Canada Inc, Private Label and Others (includes corresponding Graph/Chart)
- Table 113: Leading Players of Dishwashing Products in Canada (2004 & 2005): Market Shares for Cascade, Palmolive, Electrasol, Sunlight, Ivory, Dove, Jet-Dry, All, Excel, Calgonite, Private Label and Others (includes corresponding Graph/Chart)
- Surface & Specialty Cleaners Market in Canada
- Table 114: Leading Players in the Surface and Specialty Cleaners Market in Canada (2004 & 2005): Market Shares for SC Johnson & Son Ltd, Reckitt Benckiser Canada Inc, Procter & Gamble Inc, Clorox Co of Canada Ltd, Unilever Canada Ltd, Colgate-Palmolive Canada Inc, Private Label and Others (includes corresponding Graph/Chart)
- Table 115: Leading Players in Toilet Care Market in Canada (2004 & 2005): Market Shares for Reckitt Benckiser Canada Inc, SC Johnson & Son Ltd, Colgate-Palmolive Canada Inc, Private Label and Others (includes corresponding Graph/Chart)
- Chlorine Bleach - A Declining Sector
- Table 116: Leading Players in Chlorine Bleach Market in Canada (2004 & 2005): Market Shares for Colgate-Palmolive Canada Inc, Clorox Co of Canada Ltd, Private label and Others (includes corresponding Graph/Chart)
- Competitive Scenario
- Table 117: Leading Players in Total Household Cleaning Products Market in Canada (2004 & 2005): Market Shares for Procter & Gamble Inc, Unilever Canada Ltd, SC Johnson & Son Ltd, Colgate- Palmolive Canada Inc, Reckitt Benckiser Canada Inc, Private Label and Others (includes corresponding Graph/Chart)
- Table 118: Household Cleaning Product Sales in Canada by Distribution Channel (2004): Percentage Shares for Dishwashing Products, Surface Cleaners, Toilet Care and Chlorine Bleach Products Sold through Supermarkets/Hypermarkets, Discounters, Chemists/ Drugstores, Other Food Stores and Others (includes corresponding Graph/Chart)
- Import and Export Statistics
- Table 119: Canadian Exports of Disinfectants by Country (2005-2006): Percentage Breakdown of Value Share by County for US, South Korea, UK, Mexico, Trinidad and Tobago and Others (includes corresponding Graph/Chart)
- Table 120: Canadian Import of Disinfectants by Country (2005-2006): Percentage Breakdown of Value Share by County for US, UK, Spain, Germany, Japan, France, China, Ireland and Others (includes corresponding Graph/Chart)
- Market Trends
- Convenient Solutions Drive Market Growth
- Innovative Products Crucial for Sustaining Growth
- Private Labels Exhibit Limited Demand
- Ease of Use Influences Sales of HouseholdCare Products
- High Value Improved Formulations BoostMarket Value
- Grocery Stores Remain Leading DistributionChannel
- Product Innovations/Introductions
- Strategic Developments
B. Market Analytics
- Table 121: Canadian Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 122: Canadian Long-Term Projections for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 123: Canadian Historic Review for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 124: Canadian 20-Year Perspective for Household Cleaning Agents by Product Group/Segment - Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

3. Japan

A. Market Analysis
- Market Overview
- Market Issues and Trends
- Busy Lifestyle - A Key Driving Factor
- Demand for Antibacterial Products on the Rise
- Fabric Fresheners: An Emerging Segment
- Wipes - An Emerging Category
- Table 125: Leading Brands of Electrostatic Sweepers/Wipes Market in Japan (2004 & 2005): Market Shares for Quickle, Raku-na and Others (includes corresponding Graph/Chart)
- Dishwashing Products Market - Small Sector
- Table 126: Household Penetration of Dishwashers in Japan (2001-2005) (includes corresponding Graph/Chart)
- Surface & Specialty Cleaners Market - Key Snapshots
- Table 127: Leading Players in the Dish Washing Detergents Market in Japan (2004 & 2005): Percentage Share Breakdown by Shipments for Procter & Gamble Far East Inc., Kao Corp, Lion Corp and Others (includes corresponding Graph/Chart)
- Table 128: Leading Players in the Japanese Market for Floor and Furniture Cleaners (2004 & 2005): Percentage Share Breakdown by Shipments for Kao Corp, Lion Corp, Johnson & Johnson, Nippon Lever and Others (includes corresponding Graph/Chart)
- Competitive Landscape
- Table 129: Leading Players of Household Cleaning Products Market in Japan (2004 & 2005): Market Shares of Kao Corp, Lion Corp, Procter & Gamble Far East Inc, S T Chemical Co Ltd, Kobayashi Pharmaceutical Co Ltd, Earth Chemical Co Ltd, Dainihon Jochugiku Co Ltd, Private Label and Others (includes corresponding Graph/Chart)
- Distribution Scenario
- Table 130: Household Cleaning Product Sales in Japan by Distribution Channel (2004): Percentage Shares for Dishwashing Products, Surface Cleaners, Toilet Care and Chlorine Bleach Products Sold through Supermarkets/Hypermarkets, Chemists/Drugstores, Department Stores, Other Food Stores and Other (includes corresponding Graph/Chart)
- Product Innovations/Introductions
- Strategic Development
- Focus on Key Japanese Players
- Kao Corporation
- Lion Corp.
- Nippon Lever Co., Ltd.
- Nissan Soap Co., Ltd.
- Procter & Gamble Far East Inc Company
B. Market Analytics
- Table 131: Japanese Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 132: Japanese Long-Term Projections for Household Cleaning Agents by Product Group/ Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 133: Japanese Historic Review for Household Cleaning Agents by Product Group/ Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 134: Japanese 20-Year Perspective for Household Cleaning Agents by Product Group/Segment - Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

4. Europe

A. Market Analysis
- Western European Household Cleaning Market
- Key Trends & Issues
- Rising Working Women Force - A KeyDriving Factor
- Fragrance Products on the Rise
- Wipes and Rim Liquid In-the-bowls -Gaining Success
- Table 135: Leading Players in the Toilet Care Market in Western Europe (2004 & 2005): Market Shares for SC Johnson & Son Inc, Sara Lee Corp, Henkel KgaA, Reckitt Benckiser Plc, Unilever Group, Bolton Group, Private Label and Others (includes corresponding Graph/Chart)
- Surface and Specialty Cleaners Market
- Table 136: Leading Players in the Surface & Specialty Cleaners Market in Western Europe (2004 & 2005): Market Shares for Procter & Gamble Co, Unilever Group, Colgate-Palmolive Co, Reckitt Benckiser Plc, Henkel KGaA, SC Johnson & Son Inc, Private Label and Others (includes corresponding Graph/Chart)
- Table 137: European Market for Surface Cleaners (2005): Percentage Share Breakdown of Leading Players by Sales for P&G, Reckitt Benckiser, Unilever, Colgate, SC Johnson, Private Label and Others (includes corresponding Graph/Chart)
- Dishwashing Market
- Table 138: Leading Players in the Dishwashing Products Market in Western Europe (2004 & 2005): Market Shares for Reckitt Benckiser Plc, Unilever Group, Henkel KgaA, Procter & Gamble Co, Private Label and Others (includes corresponding Graph/Chart)
- Chlorine Bleach - A Mature Sector
- Table 139: Leading Players in the Chlorine Bleach Market in Western Europe (2004 & 2005): Market Shares for Unilever Group, Colgate-Palmolive Co, Henkel KGaA, Procter & Gamble Co, Private Label and Others (includes corresponding Graph/Chart)
- Competitive Scenario
- Table 140: Leading Players in the Household Cleaning Products Market in Western Europe (2004 & 2005): Market Shares for Procter & Gamble Co, Unilever Group, Henkel KgaA, Reckitt Benckiser Plc, Colgate-Palmolive Co, SC Johnson & Son Inc, Private Label and Others (includes corresponding Graph/Chart)
B. Market Analytics
- Table 141: European Recent Past, Current & Future Analysis for Household Cleaning Agents by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 142: European Long-Term Projections for Household Cleaning Agents by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 143: European Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 144: European Long-Term Projections for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 145: European Historic Review for Household Cleaning Agents by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 146: European Historic Review for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 147: European 20-Year Perspective for Household Cleaning Agents by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
- Table 148: European 20-Year Perspective for Household Cleaning Agents by Product Group/Segment - Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

4a. France

A. Market Analysis
- Key Issues and Trends
- Easy-to-Use Products on the Rise
- Fragrant Products - Driving the Market
- Private Labels Rise in Popularity
- Multinationals Play a Dominant Role
- Anti-Bacterial Products - Promising Good Future
- Dishwashing Products in France
- Table 149: Household Penetration of Dishwashers in France (2001-2005) (includes corresponding Graph/Chart)
- Distribution Scenario
- Table 150: Household Cleaning Product Sales in France by Distribution Channel (2004): Percentage Shares for Dishwashing Products, Surface Cleaners, Toilet Care and Chlorine Bleach Products Sold Through Supermarkets/Hypermarkets, Other Food Stores, Discounters, Department Stores and Other (includes corresponding Graph/Chart)
- Table 151: French Market for Surface Cleaners (2005): Percentage Share Breakdown of Leading Players by Sales for P&G, Reckitt, Private Label, Colgate, Unilever and Others (includes corresponding Graph/Chart)
- Product Innovations/Introductions
- Focus on Key French Players
- Colgate-Palmolive SA
- Henkel France SA
- Procter & Gamble SAS
- Reckitt Benckiser France SA
B. Market Analytics
- Table 152: French Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 153: French Long-Term Projections for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 154: French Historic Review for Household Cleaning Agents by Product Group/ Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 155: French 20-Year Perspective for Household Cleaning Agents by Product Group/Segment - Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

4b. Germany

A. Market Analysis
- Market Issues and Trends
- Saturated Market Calls for Innovations
- New Consumer Groups - A Targeting Tool
- Five Magic Words
- Consumer Behavior - A Key Driving Trend
- All-In-One Products- Emerging Concept
- Chlorine Bleach - Used for Multi-purpose Uses
- Wipes - Emerging Category
- Toilet Rim Liquids - In Demand
- Specialists Products - On the Rise
- Competitive Landscape
- Table 156: Leading Players in the German Household Cleaning Products Market (2004 & 2005): Market Shares for Henkel Waschmittel GmbH, Procter & Gamble GmbH, Lever Fabergé Deutschland GmbH, Reckitt Benckiser Deutschland AG, Private Label and Others (includes corresponding Graph/Chart)
- Table 157: Household Cleaning Product Sales in Germany by Distribution Channel (2005): Percentage Shares for Dishwashing Products, Surface Cleaners, Toilet Care and Chlorine Bleach Products Sold Through Supermarkets/Hypermarkets, Chemists/Drugstores, Discounters, Department Stores, Other Food Stores and Other (includes corresponding Graph/Chart)
- Table 158: German Market for Surface Cleaners (2005): Percentage Share Breakdown of Leading Players by Sales for Reckitt, Henkel, Colgate, P&G, Private Label and Others. (includes corresponding Graph/Chart)
- Product Innovations/Introductions
- Strategic Development
- Focus on Key German Players
- Colgate-Palmolive GmbH
- Henkel KGaA
- Johnson Wax GmbH
- Unilever Deutschland GmbH
- Procter & Gamble GmbH
- Reckitt Benckiser Deutschland GmbH
B. Market Analytics
- Table 159: German Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 160: German Long-Term Projections for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 161: German Historic Review for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 162: German 20-Year Perspective for Household Cleaning Agents by Product Group/Segment - Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

4c. Italy

A. Market Analysis
- Market Overview
- Market Trends
- Convenience - A Key Driving Factor
- Dishwashing Market - Gaining New Momentum
- Surface & Specialty Cleaners - On A Rise
- Competitive Scenario
- Table 163: Leading Players in the Household Cleaning Products Market in Italy (2004 & 2005): Market Shares for Procter & Gamble Italia SpA, Henkel SpA, Reckitt Benckiser Italia SpA, Unilever Italia SpA, Private Label and Others (includes corresponding Graph/Chart)
- Table 164: Household Cleaning Product Sales in Italy by Distribution Channel (2005): Percentage Shares for Dishwashing Products, Surface Cleaners, Toilet Care and Chlorine Bleach Products Sold Through Supermarkets/Hypermarkets, Other Food Stores, Discounters, Department Stores and Others (includes corresponding Graph/Chart)
- Focus on Key Italian Players
- Colgate-Palmolive Italia SRL
- Henkel SpA
- Procter & Gamble Italia SpA
B. Market Analytics
- Table 165: Italian Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 166: Italian Long-Term Projections for Household Cleaning Agents by Product Group/ Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 167: Italian Historic Review for Household Cleaning Agents by Product Group/ Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 168: Italian 20-Year Perspective for Household Cleaning Agents by Product Group/Segment - Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1995, 2007 and 2010 (includes corresponding Graph/Chart)

4d. The United Kingdom

A. Market Analysis
- Overview
- Market Overview
- Cleaning Products Market on an Upswing Mode
- Table 169: UK Market for Surface Cleaners (2005): Percentage Share Breakdown of Leading Players by Sales for P&G, Reckitt, SC Johnson, Unilever, Private Label and Others (includes corresponding Graph/Chart)
- Key Trends & Issues
- Increasing Demand for Premium Products
- Retail Sales Trends of Household CleaningProducts
- Procter & Gamble Remains the Forerunner
- Multiple Grocers Hold Sway
- Battle for Retail Space
- Laundry Sector Expects Growth
- Demographic Usage
- Wipes - Key Driving Force
- Micro Fiber Products - Key Emerging Category
- Natural and Environmental Friendly Products -On the Rise
- Product Innovations/Introductions
- Focus on Select UK Players
- PZ Cussons Ltd
- Procter & Gamble Ltd
- Reckitt Benckiser Plc
- SC Johnson Ltd.
- Unilever
- Unilever UK Home and Personal Care
B. Market Analytics
- Table 170: UK Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/ Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 171: UK Long-Term Projections for Household Cleaning Agents by Product Group/ Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 172: UK Historic Review for Household Cleaning Agents by Product Group/ Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 173: UK 20-Year Perspective for Household Cleaning Agents by Product Group/ Segment - Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

4e. Spain

A. Market Analysis
- Market Primer
- Product Innovations/Introductions
B. Market Analytics
- Table 174: Spanish Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 175: Spanish Long-Term Projections for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 176: Spanish Historic Review for Household Cleaning Agents by Product Group/ Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 177: Spanish 20-Year Perspective for Household Cleaning Agents by Product Group/Segment - Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

4f. Russia

A. Market Analysis
- Multinational Companies Set New Trends
- Growing Popularity of Liquid HouseholdCare Products
- Private Label Players Struggle to GainMarket Share
- Higher Incomes Drive Sales
- Dishwashing Products Market
- Table 178: Household Penetration of Dishwashers in Russia (2001-2005) (includes corresponding Graph/Chart)
- Table 179: Leading Companies in the Russian Market for Dishwashing Products (2004 & 2005): Market Shares for Procter & Gamble OOO, Reckitt Benckiser Plc, Unilever Group, Henkel Era Tosno AOOT, Yplon NV, Cussons Group Ltd, SC Johnson & Son Inc, Jeyes Deutschland GmbH and Others (includes corresponding Graph/Chart)
- Surface & Specialty Cleaners Market
- Table 180: Leading Players in the Russian Market for Surface and Specialty Cleaners (2004 & 2005): Market Shares for Reckitt Benckiser Plc, Procter & Gamble OOO, Henkel Era Tosno AOOT, Hayat Kimya Sanaii AS, Unilever Group, SC Johnson & Son Inc and Others (includes corresponding Graph/Chart)
- Table 181: Leading Players in the Russian Market for Toilet Care Products (2004 & 2005): Market Shares for Jeyes Deutschland GmbH, Reckitt Benckiser Plc, SC Johnson & Son Inc, Yplon NV, Domal GmbH and Others (includes corresponding Graph/Chart)
- Chlorine Bleach - Relatively Large Market
- Table 182: Leading Players in the Russian Market for Chlorine Bleach (2004 & 2005): Market Shares for Procter & Gamble OOO, Unilever Group, Chimprom AO and Others (includes corresponding Graph/Chart)
- Competitive Landscape
- Procter & Gamble Russia Ltd. - A Key Player
- Table 183: Leading Players in the Russian Household Cleaning Products Market (2004 & 2005): Market Shares for Procter & Gamble OOO, Henkel Era Tosno AOOT, Reckitt Benckiser Plc, Unilever Group and Others (includes corresponding Graph/Chart)
- Table 184: Household Cleaning Product Sales in Russia by Distribution Channel (2005): Percentage Shares for Dishwashing Products, Surface Cleaners, Toilet Care Products and Chlorine Bleach Sold Through Department Stores, Supermarkets/ Hypermarkets, Other Food Stores and Other (includes corresponding Graph/Chart)
B. Market Analytics
- Table 185: Russian Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/ Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 186: Russian Long-Term Projections for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 187: Russian Historic Review for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 188: Russian 20-Year Perspective for Household Cleaning Agents by Product Group/Segment - Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

4g. Rest of Europe

A. Market Analysis
- Focus on Select Regional Markets
- Austria
- Market Players
- Belgium
- Czech Republic
- Laundry Care - The Potential Market
- Consumer Loyalty and EU MembershipSupport Growth
- Outlook
- Denmark
- Private Label Products Witness Growth
- Convenience and Health - Desired ProductAttributes
- Greece
- Hungary
- Growing Demand for Larger Packaging
- Young Households Drive Optimistic Innovations
- Ireland
- Volume Outstrips Value Sales
- Convenience - The Core of Innovation
- Toilet Care and Air Care Witness Growth
- Slowdown in Growth
- Netherlands
- Intense Price Wars Burden
- Market Outlook
- Norway
- Premium Range Cleaners and Time-SaversRule the Market
- Private Label Comes of Age
- Traditional Brands Sustain Popularity
- Effective and Time Saving Products in Demand
- Poland
- Growing Economy Spurs Sales Growth
- Increase in Popularity of Air and Toilet CareProducts
- Global Players Dominate the Largest MarketSegments
- Modern Channels of Distribution ConsolidateMarket Positions
- Changing Consumer Preference
- Portugal
- Market Overview
- Dishwashing Products Segment Registers theMost Dynamic Growth
- Convenience Scores High on the Cards
- Romania
- Market Outlook
- Multinational Players Hold Sway Over the RomanianHousehold Care Market
- Advertising Holds the Key for Sales Growth
- Slovakia
- Slovenia
- EU Membership Influences Slovenian HouseholdCare Market
- Promotional Activities and Private Label ImpactValue Sales
- Niche Products Represent Bulk of Value Sales
- Sweden
- Market Overview
- Consumer Centric Growth
- Switzerland
- Price Rationalization
- Private Label Market Expands
- Innovation and Convenience to Drive FutureGrowth
- Turkey
- Hypermarkets/Supermarkets Dominate RetailDistribution
- Household Care Subject to Price SensitiveCustomers
- Ukraine
- Market for Automatic Detergents
- Domestic Products Popular Among Consumers
- Competition Intensifies with Presence ofMultinationals
- Product Innovations/Introductions
B. Market Analytics
- Table 189: Rest of Europe Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 190: Rest of Europe Long-Term Projections for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 191: Rest of Europe Historic Review for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 192: Rest of Europe 20-Year Perspective for Household Cleaning Agents by Product Group/Segment - Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

5. Asia-Pacific

A. Market Analysis
- Demographic Trends
- Urbanization and Growing Middle Class Population -Key Driving Factors
- Women’s Lifestyle - Gaining New Heights
- Dishwashers Market in Asia - A Niche Sector
- Table 193: Household Penetration of Dishwashers in Asia (2001-2005): Geographic Regions Analyzed - Hong Kong, South Korea, Taiwan, Singapore, Malaysia and Thailand (In %) (includes corresponding Graph/Chart)
- Table 194: Leading Players in the Dishwashing Products Market in Asia (2004 & 2005): Market Shares for Procter & Gamble Co, Lion Corp, Kao Corp, Private Label and Others (includes corresponding Graph/Chart)
- Kitchen Cleaners Market - On Rise
- Table 195: Leading Players in the Surface & Specialty Cleaners Market in Asia (2004 & 2005)- Percentage Shares for Kao Corp, SC Johnson & Son Inc, Unilever Group, Lion Corp, Private Label and Others (includes corresponding Graph/Chart)
- Bleach - Facing Tough Competition
- Table 196: Leading Players in Chlorine Bleach Market in Asia (2004 & 2005): Market Shares for Yuhan Corp, Green Cross, Clorox Co, Kao Corp, Dial Corp, LG Group, Pigeon Corp, Private Label and Others (includes corresponding Graph/Chart)
- Competitive Scenario
- Table 197: Leading Players in the Household Cleaning Products Market in Asia (2004 & 2005): Market Shares for Unilever Group, Kao Corp, Procter & Gamble Co, Lion Corp, Private Label and Others (includes corresponding Graph/Chart)
- Focus on Key Markets
- China
- Market Overview
- Growth Drivers
- SARS Spurs Up Disinfectant Sales
- Housing Reforms - A Driving Factor
- Task Specific Products - On the Rise
- Table 198: Leading Players of Surface and Specialty Cleaners Market in China (2004 & 2005): Market Shares for Kao Corp, SC Johnson & Son Inc, Unilever Group, Lion Corp, Reckitt Benckiser Plc, Private Label and Others (includes corresponding Graph/Chart)
- Competitive Scenario
- Table 199: Leading Players in the Chinese Market for Household Cleaners (2004 & 2005): Market Shares for Procter & Gamble (Guangzhou) Ltd, Unilever China Ltd, Shanghai WhiteCat Co Ltd, Shanghai Johnson Ltd and Others (includes corresponding Graph/Chart)
- Table 200: Household Cleaning Product Sales in China by Distribution Channel (2005): Percentage Shares for Dishwashing Products, Surface Cleaners, Chlorine Bleach and Toilet Care Products Sold Through Supermarkets/Hypermarkets, Other Food Stores, Department Stores and Other (includes corresponding Graph/Chart)
- Outlook
- India - A Market Primer
- Penetration of Household Cleaning Productsin India
- Surface & Specialty Cleaners Market
- Table 201: Leading Players in the Indian Market for Surface & Specialty Cleaners (2004 & 2005): Market Shares for Hindustan Lever Ltd, Reckitt Benckiser (India) Limited, Bengal Chemical & Pharmaceuticals Ltd, Private Label and Others (includes corresponding Graph/Chart)
- Dishwashing Products Market
- Leading Indian Dishwashing and ScouringBrands in Various Categories
- Table 202: Leading Players in the Indian Market for Dishwashing Products (2004 & 2005): Market Shares for Hindustan Lever Ltd, Ecof Industries Pvt, Ltd., Henkel Spic India Ltd and Others (includes corresponding Graph/Chart)
- Toilet Cleaners - A Niche sector
- Competitive Landscape
- Hindustan Unilever Leads the Market
- Table 203: Leading Players in the Indian Market for Household Cleaning Products (2004 & 2005): Market Shares for Hindustan Lever Ltd, Nirma Chemical Works Ltd, Procter & Gamble (India) Ltd, Reckitt Benckiser (India) Limited, Private Label and Others (includes corresponding Graph/Chart)
- Australia
- Surface Cleaners Market
- Table 204: Leading Players in the Australian Surface & Specialty Cleaners Market (2004 & 2005): Market Shares for Reckitt Benckiser (Australia) Pty Ltd, Colgate-Palmolive (Australia) Pty Ltd, SC Johnson & Son (Australia) Pty Ltd, Unilever Australasia, Private Label and Others (includes corresponding Graph/Chart)
- Dishwashing Products Market - ExperiencingGrowth
- Table 205: Leading Players in the Australian Market for Dishwashing Products (2004 & 2005): Market Shares for Reckitt Benckiser (Australia) Pty Ltd, Cussons Australia Pty Ltd, Colgate- Palmolive (Australia) Pty Ltd, Campbell Bros Ltd, Private Label and Others (includes corresponding Graph/Chart)
- Competitive Landscape
- Table 206: Leading Players in the Australian Household Cleaning Products Market (2004 & 2005): Market Shares for Reckitt Benckiser (Australia) Pty Ltd, Colgate-Palmolive (Australia) Pty Ltd, Unilever Australasia, SC Johnson & Son (Australia) Pty Ltd, Sara Lee Holdings (Australia) Pty Ltd, Cussons Australia Pty Ltd, Campbell Bros Ltd, Private Label and Others (includes corresponding Graph/Chart)
- Table 207: Household Cleaning Product Sales in Australia by Distribution Channel (2004): Percentage Shares for Dishwashing Products, Surface Cleaners, Chlorine Bleach and Toilet Care Products Sold Through Supermarkets/Hypermarkets, Other Food Stores, Department Stores and Other (includes corresponding Graph/Chart)
- Factors Affecting the Market
- Economic Buoyancy Spurs Consumer Spendingin Australia
- Convenience Forms the Basis for ChangingConsumer Needs
- Demographic Disparity Poses SeriousChallenge
- Technology Drives Product Innovation
- Challenging Times Ahead for Private Labels
- Hong Kong
- Reduced Number of Households Limits MarketGrowth
- Multinationals Dominate HouseholdCare Market
- Manufacturers Target Working Women
- Polishes and Chlorine Bleach Sector WitnessesDecline
- Companies Undertake Product DifferentiationPractice
- Thailand
- Economic Recovery Propels Resurgent MarketGrowth
- Cleanliness Propels Demand for Surface CareProducts
- Indonesia
- A Quick Market Primer
- Air Care Products Witness Rapid Growth
- Private Label and Economical Products
- Philippines
- Changing Lifestyles Propel Growth
- Consumer Awareness Boosts Sales ofDishwashing
- Innovation in Full Stream in the HouseholdCare Market
- South Korea
- New Product Launches Trigger Sales
- Rise in Demand for Specialized Products
- Growth Prospects
- Taiwan
- Innovations to Counter Price Pressure
- Changing Lifestyles Fuel Sales Growth
- Surface Care Products Rise in Popularity
- New Zealand
- Steady Growth in the Household ProductsSegment
- Innovation, Efficiency and Convenience toDetermine Surface Care Growth
- Aggressive Pricing Impedes Growth
- Shift Towards Clean and Eco-Friendly Products
- Supermarkets Dominate Retail Arena
- Vietnam
- Multinationals Dominate Household Care Market
- Fragrances Entice Consumers
- Niche Products Find Big Takers
- Supermarkets Challenge Dominance ofIndependent Stores
- Global Giants to Vie for a Larger Market Share
- Singapore
- Dishwashing Market Witnesses a Slumpin Growth
- Consumers Prefer Powder Detergents to LiquidDetergents
- Spray/Aerosol Format Dominates the InsecticideMarket
- Increasing Demand for Concentrated FormatAir Care
- Demand for Surface Care Products WitnessesGrowth
- Pakistan
- Household Care Market Continues to WitnessHealthy Growth
- Government Efforts to Increase Hygiene andHealth Awareness
- Laundry Care Products Dominate HouseholdCare Segment
- Multinational Companies Dominate Sales
- Urban Growth to Drive Performance
- Product Innovations/Introductions
- Strategic Developments
- Focus on Select Players
- Campbell Brothers Limited (Australia)
- Henkel India Ltd. (India)
- Hindustan Unilever Limited (India)
- Nirma Limited (India)
- Pigeon Corp (South Korea)
- Reckitt Benckiser (Australia) Pty Limited(Australia)
- Shanghai WhiteCat Co. Ltd. (China)
- Xian Kaimi Co. Ltd. (China)
B. Market Analytics
- Table 208: Asia-Pacific Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 209: Asia-Pacific Long-Term Projections for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 210: Asia-Pacific Historic Review for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 211: Asia-Pacific 20-Year Perspective for Household Cleaning Agents by Product Group/Segment - Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

6. Middle East/Africa

A. Market Analysis
- Focus on Select Regional Markets
- Algeria
- Laundry Care Products Lead in Value Sales
- Multinationals Compete to EnhanceMarket Share
- Egypt
- Changing Consumer Behavior
- Local Companies Lead the Market
- Iran
- Economic Situations Underpin HouseholdCare Market
- Local Companies Dominate Market
- Independent Food Stores Lead Distribution
- Future Remains Uncertain
- Israel
- Competitive Scenario
- Radical Changes Expected in Retail Market
- Kazakhstan
- Market Overview
- Outdoor Markets Sustain Dominance
- Saudi Arabia
- Market Overview
- South Africa
- Growing Disposable Incomes and ProductInnovations Fuel Growth
- Cross-Branding Generates Substantial ConsumerInterest
- Private Label Companies Register aFair Growth
- Tunisia
- Household Care Market Records PositiveGrowth
- Dishwashing Liquids Replace LaundryCare Products
- Warmer Climate Propels Insecticide Sales
- United Arab Emirates
- Household Care Market Records StrongGrowth
- Multinationals Lead the Market
- Uzbekistan
- A Quick Market Primer
- Outdoor Markets Lead Distribution
- Product Innovations/Introductions
B. Market Analytics
- Table 212: Middle East/Africa Recent Past, Current & Future Analysis for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 213: Middle East/Africa Long-Term Projections for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 214: Middle East/Africa Historic Review for Household Cleaning Agents by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 215: Middle East/Africa 20-Year Perspective for Household Cleaning Agents by Product Group/Segment - Percentage Breakdown of Dollar Sales for Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches) for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

7. Latin America

A. Market Analysis
- Economic Uncertainty and Low Income - Affectingthe Household Cleaning Market
- Dishwashers Penetration
- Table 216: Household Penetration of Dishwashers in Latin America (2001 - 2005): Geographic Regions Analyzed - Argentina, Mexico, Brazil, Colombia, Venezuela and Chile (In %) (includes corresponding Graph/Chart)
- Table 217: Leading Players in the Dishwashing Products Market in Latin America (2004 & 2005): Market Shares for Procter & Gamble Co, Unilever Group, Colgate-Palmolive Co, Química Amparo Ltda, Private Label and Others (includes corresponding Graph/Chart)
- Chlorine Bleach - Gaining New Momentum
- Table 218: Leading Players in the Chlorine Bleach Market in Latin America (2004 & 2005): Market Shares for Clorox Co, Alen del Norte SA de CV, Indústrias Anhembi SA, Unilever Group, Private Label and Others (includes corresponding Graph/Chart)
- Surface & Specialty Cleaners - On A Rise
- Table 219: Leading Players in the Surface Cleaners Market in Latin America (2004 & 2005): Market Shares for Reckitt Benckiser Plc, Colgate-Palmolive Co, SC Johnson & Son Inc, Unilever Group, Private Label and Others (includes corresponding Graph/Chart)
- Toilet Care Products - A Niche Sector
- Table 220: Leading Players in Toilet Care Market in Latin America (2004 & 2005): Market Shares for SC Johnson & Son Inc, Reckitt Benckiser Plc, Clorox Co, Private Label and Others (includes corresponding Graph/Chart)
- Competitive Scenario
- Table 221: Leading Players of Household Cleaning Products Market in Latin America (2004 & 2005): Market Shares for Unilever Group, Procter & Gamble Co, Colgate-Palmolive Co, Reckitt Benckiser Plc, SC Johnson & Son Inc, Clorox Co, Private Label and Others (includes corresponding Graph/Chart)
- Supermarkets - The Leading Distribution Channel
- Table 222: Household Cleaning Product Sales in Latin America by Geographic Region (2004): Argentina, Brazil, Chile, Colombia, Mexico and Venezuela (In %)
- Focus on Leading Markets
- Brazil
- Growth Drivers
- Fragrance Influences Purchase Decision
- Packaging Assumes Important Role
- Private Labels Gain Impetus
- Manufacturers Target Low-End ConsumerSegment
- Surface & Specialty Cleaners
- Table 223: Leading Players in the Brazilian Surface Cleaner Market (2004 & 2005): Market Shares for Reckitt & Coleman Brazil SA, Kolynos do Brasil Ltda, Bombril SA, Indústrias Gessy Lever Ltda, Cêras Johnson Ltda, Private Label and Others (includes corresponding Graph/Chart)
- Dishwashers - A Niche Sector
- Table 224: Household Penetration of Dishwashers in Brazil (2001-2005) (includes corresponding Graph/Chart)
- Table 225: Leading Players in the Brazilian Market for Dishwashing Products (2004 & 2005): Market Shares for Bombril SA, Química Amparo Ltda, Indústrias Gessy Lever Ltda, Private Label and Others (includes corresponding Graph/Chart)
- Leading Players & Brands
- Table 226: Leading Players in the Brazilian Household Cleaning Products Market (2004 & 2005): Market Shares for Indústrias Gessy Lever Ltda, Reckitt & Coleman Brazil SA, Bombril SA, Cêras Johnson Ltda, Química Amparo Ltda, Procter & Gamble do Brasil SA, Kolynos do Brasil Ltda, Private Label and Others (includes corresponding Graph/Chart)
- Argentina
- Global Firms Expand Market Reach
- Local Companies Target Economy Segment
- Independent Outlets Continue to Dominate
- Decline Expected in Growth Rate
- High Penetration of Dishwashers
- Table 227: Leading Players in the Dishwashing Products Market in Argentina (2004 & 2005): Market Shares for Procter & Gamble Interamericas Inc, Unilever de Argentina SA, Clorox Argentina SA, Colgate-Palmolive Sociedad Anonima Industrial y Commercial, Private Label and Others (includes corresponding Graph/Chart)
- Surface & Specialty Cleaners - ExperiencingDynamic Growth
- Table 228: Leading Players in the Surface Cleaners Market in Argentina (2004 & 2005): Market Shares for SC Johnson & Son SA, Unilever de Argentina SA, Reckitt Benckiser Argentina SA, Colgate-Palmolive Sociedad Anonima Industrial y Commercial, Clorox Argentina SA, Hornolim SA, Private Label and Others (includes corresponding Graph/Chart)
- Chlorine Bleach - Multi-purpose Uses
- Table 229: Leading Players in the Chlorine Bleach Market in Argentina (2004 & 2005): Market Shares for Clorox Argentina SA, Unilever de Argentina SA, Private Label and Others (includes corresponding Graph/Chart)
- Toilet Care Products
- Table 230: Leading Players in the Toilet Care Market in Argentina (2004 & 2005): Market shares for Reckitt Benckiser Argentina SA, SC Johnson & Son SA, Clorox Argentina SA, Unilever de Argentina SA, Colgate-Palmolive Sociedad Anonima Industrial y Commercial and Others (includes corresponding Graph/Chart)
- Leading Players
- Table 231: Leading Players in the Household Cleaning Products Market in Argentina (2004 & 2005): Market Shares for Unilever de Argentina SA, SC Johnson & Son SA, Procter & Gamble Interamericas Inc, Clorox Argentina SA, Reckitt Benckiser Argentina SA, Nuevo Federal SA, Bayer Argentina SA, Private Label and Others (includes corresponding Graph/Chart)
- Mexico
- Dishwashing Products - On Rise
- Table 232: Household Penetr

HOUSEHOLD CLEANING AGENTS

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

II. EXECUTIVE SUMMARY

1. Outlook

2. Market Forces

3. Competition

4. Product Overview

5. Demand for Environment Friendly Products

6. Marketing of Household Cleaners

7. Promotional Activities

8. Product Innovations/Introductions

9. Recent Industry Activity

10. Focus on Select Key Players

11. Global Market Perspective

III. MARKET

1. The United States

2. Canada

3. Japan

4. Europe

4a. France

4b. Germany

4c. Italy

4d. The United Kingdom

4e. Spain

4f. Russia

4g. Rest of Europe

5. Asia-Pacific

6. Middle East/Africa

7. Latin America