CONSUMER BATTERIES

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope 0f Study
• Zinc-Carbon
• Alkaline Batteries
• Nickel-Cadmium Batteries
• Nickel-Metal Hydride Batteries
• Lithium Ion Batteries
• Specialty And Other Batteries

II. EXECUTIVE SUMMARY

1. Industry Overview

• Prospects Worldwide
• Shelf-Lives & Costs Spark off Intra- and Inter- Segment Competition
• Fuel Cells Projected to Remain Dormant
• Current & Future Analysis
• Regional Perspective
• US - The Single Largest Consumer Battery Market...
• Asia-Pacific - Outgrowing the Growing Consumer Battery Market...
• Japan - Leading the Rechargeable Thrust....
• Asian Giants Dominate the Global Lithium-ion Battery Market
• Product Segment Perspective
• Current Zinc Carbon Markets are Potential Alkaline Markets...
• Rechargeable Surge - Buttressed by High-Tech/High- Drain Categories...
• NiCad Set to Decline...
• NiMH has a Cost Advantage...
• Lithium-Ion Sets a Blistering Pace...
• "AA" - Largest Selling Batteries by Type...
• Zinc Batteries: Continue to Hold Sway in Asian Countries?

2. Competitive Landscape

• Japanese Players Dominate the Rechargeable Lithium Batteries Market
• Table 1: Leading Players in the Worldwide Rechargeable Lithium Batteries Market (2004 & 2005): Percentage Breakdown by Revenues for SANYO Electric Co., Ltd, Sony Corporation, Matsushita Battery Industrial Co., Ltd./Panasonic, and Others (includes corresponding Graph/Chart)
• SANYO Takes the #1 Place in Nickel Metal Hydride Batteries
• Table 2: Leading Players in the Worldwide Nickel-Metal Hydride Batteries Market (2005 &2006): Percentage Breakdown by Revenues for SANYO Electric Co., Ltd, Byd Battery Co., Ltd.,Matsushita Battery Industrial Co., Ltd./Panasonic, GP Batteries Intl. Ltd., SAFT SA, and Others (includes corresponding Graph/Chart)
• Private Labels Dominate Zinc Carbon Batteries Market
• Table 3: Global Zinc Carbon Batteries Market (2003 & 2004): Percentage Breakdown of Sales by Leading Players - Energizer Holding Inc, Rayovac Corporation, Matsushita, Private Label and Others (includes corresponding Graph/Chart)

3. A Segmental Perspective

• Primary Batteries
• Zinc-carbon: Declining Segment of the Global Batteries Market...
• Alkaline - Best Alternative for Zinc-Carbon...
• Longer Life - Key Alkaline Advantage
• Global Market for Alkaline Batteries
• Global Alkaline Battery Market-Concentrated at the Top...
• Table 4: Global Alkaline Batteries Market (2003-2004): Percentage Breakdown of Sales by Leading Players - Gillette Company (Duracell and Duracell Ultra), Energizer Holding Inc (Energizer, Energizer E2 and Energizer Gold), Rayovac Corporation (Rayovac Brand), Matsushita (Panasonic), and Private Label (includes corresponding Graph/Chart)
• Spectrum Brands - Also into Specialty Batteries
• Low Consumer Awareness Regarding Alkaline Cost/Benefits...
• Competitive Landscape of the Alkaline Battery Segment
• Higher Prices of Alkaline Batteries...
• A Mature US Market for Alkaline Batteries
• More Powerful Alkalines
• Trends Adversely Impacting Major Player Profitability...
• European Market for Alkaline Batteries: Untapped Opportunities...
• Emerging Trends Adversely Impacting Profitability
• Zinc-Carbon - Surprising Resilience...
• Persistence of Zinc-Carbon - Factors Sustaining the Market
• Price of Zinc-Carbon Batteries...
• Strength of Local Players...
• Zinc Air
• Secondary Batteries
• Most Active Segment in Terms of New Technologies
• Evolution of the Market for Rechargeables...
• Battery Chemistries Responding to Demands from OEMs...
• Enter Li-Ion...
• Bright Prospects for Better Battery Technologies
• Advantage Li-Ion
• Lithium-Ion - Set to Grow
• Li-Ion - Most Preferred for Laptops
• Adequate Capacity to Meet Future Requirements
• Other Uses
• High Powered Lithium - Fastest Growing Category
• Technology - Yet to be Improved...
• Japanese Companies Dominate the Li-Ion Market
• Sony - Leader in the Lithium-Ion Battery Market
• Sony' s Competence in Li-Ion...
• Experience with Magnetic Tape Technology
• A Case of Lithium Vs Lithium...
• New Entries
• Lithium Polymer
• Japanese Manufacturers Develop Polymer Batteries
• Lithium Vs Nickel Cell Technologies
• A Comparison table of Consumer Batteries by Type, Voltage Levels, Application and Benefits - Primary Batteries, Button Cells and Secondary Batteries
• Li-Polymer - Enabling Change...
• Major Developments in Li Polymer Market
• The Battery, the Device - A Qualitative Model...
• ' Device' as a Driver of ' Battery' ...
• ' Battery' as a Driver of ' Device' ...
• Nickel Metal Hydride and Nickel Cadmium - A Comparison
• Leading Technologies
• Mobile Phone Battery Market

4. Trends and Issues

• The Quest for Longer Life Batteries
• Lithium-ion Barges into Heavy-duty Segment
• Japan Losing Ground to other Asian Countries
• Emergence of Alternatives to Lithium-ion
• Color-Coding - An Innovative Marketing Approach
• Switch on to Mercury-Free Batteries
• Li-Ion: Slowly Replacing Ni Metal Batteries
• Redundancy of Nickel Cadmium
• Lithium Rechargeables Prices to Decline
• Technological Innovation Spurs Industry Growth
• Surge in Lithium Battery Supply for Portable Applications
• Optimistic Future for Handset Battery
• Advances in Digital Camera Technology Reflects Battery Sales
• Consolidation and Competition: Driving the Industry
• Dominance of Large Scale Manufacturers Restricts Growth of Small Scale Manufacturers
• Proliferation of Small Scale Battery Manufacturers in Asia Creates Price Pressure
• Newer Battery Chemistries Decelerate Demand for Existing Chemistries
• New Generation Smart Power Batteries Gaining the Momentum
• Majors Committing Substantial Resources...
• Proliferating Launches Targeting Specific End-Use Devices...
• Nickel-Metal Hydride to Replace Nickel Cadmium
• EU Environmental Council to Partially Ban Cadmium in Batteries

5. Product Overview

• Battery - Device Maker' s Need
• Evolution of Batteries
• Major Applications in Conjunction with Historical Developments
• Types of Batteries
• Acid and Alkaline Batteries
• Wet and Dry Batteries
• Applications
• Button Cell Batteries
• Battery Categories According to Applications
• Vehicular Batteries
• Lead-Acid Batteries
• Silver Batteries
• Thermal Batteries
• Magnesium Batteries
• Mercury Batteries
• Sealed and Flooded Batteries
• Deep-Cycle Batteries
• Consumer Batteries (Primary & Secondary)
• Table 5: Different Sizes of Consumer Batteries
• Zinc-Carbon (Zn-C)
• Zinc-Manganese-Dioxide Alkaline Cells (Alkaline Batteries)
• Rechargeable Alkaline Batteries
• Nickel-Cadmium (Ni-Cd)
• Nickel-Metal Hydride (Ni-MH)
• Features
• Applications
• Nickel-Zinc (Ni-Z)
• Lithium and Lithium Ion
• Properties
• Applications
• Table 6: World Market for Secondary Consumer Lithium Batteries (2004-2006): Percentage Breakup of End-use Applications by Volume sales for Laptops & PDAs, Mobile Phones, and Other Mobile Electronic Devices (includes corresponding Graph/Chart)
• Table 7: World Market for Secondary Consumer Lithium Batteries (2004-2006): Percentage Breakup of End-use Applications by Value sales for Laptops & PDAs, Mobile Phones, and Other Mobile Electronic Devices (includes corresponding Graph/Chart)
• Competition
• Merits
• Demerits
• History
• Lithium Vs Alkaline Batteries
• Specialty Batteries
• Metal-Air Cells
• Silver Oxide
• Mercury Oxide
• General Purpose/Heavy Duty
• Sodium-Sulphur Batteries
• Sodium Nickel Chloride Batteries
• Zinc Bromine Batteries
• Secondary Batteries
• Terms Associated with Secondary Batteries
• Energy Density
• Discharge Rate
• Memory Effect
• Cycle Life
• Types of Secondary Batteries
• Nickel-Cadmium
• History
• Drawbacks
• Nickel-Metal Hydride
• Nickel Metal Hydride Vs Nickel Cadmium
• Lead Acid
• Lithium-Ion
• Lithium-Polymer
• Table 8: Secondary Batteries - Characteristics (includes corresponding Graph/Chart)
• Zinc Air Battery
• Sealed Lead Acid Battery
• Flat Plate Battery
• Storage Batteries
• Table 9: Consumer Batteries Ranked by Power Density- Lithium, Nickel Metal Hydride Nickel Cadmium, Zinc Air, Lead Acid, Sodium Nickel Chloride, Sodium Sulphur and Zinc Bromine (includes corresponding Graph/Chart)
• Waste from Secondary Batteries
• Table 10: Toxic Content in Secondary Batteries
• Initiatives
• Ni-Cd and Ni-MH Batteries Market - What Next?
• Li-Ion and Li-Ion Polymer are Here, Nickel Beware
• What is Expected From Secondary Batteries?
• More Run Time, Less Energy Drainage
• Higher Capacity for Lesser Price
• Elimination of Memory Effect
• Increased Stand-by or Talk Time
• Miniature Battery and Cell Packs
• What is ' Memory Effect' ?
• Self-Discharge Rates for Storage Batteries

6. Raw Materials - An Overview

• Nickel
• Application Areas
• Nickel Metal Hydride Cells
• Advantages of Nickel-Metal Hydride Cells
• Cadmium
• Physical Properties
• Key Applications
• Nickel-Cadmium Batteries
• Cadmium Pigments
• Cadmium Coatings
• Cadmium Stabilizers
• Alloys and Other Uses
• Toxicity Issues
• How Does Cadmium Get Into the Body?
• How Does Cadmium Affect Health?
• Table 11: Sources of Human Exposure to Cadmium: Percentage of Exposure by Source - Phosphate Fertilizers, Fossil Fuel Combustion, Iron and Steel, Natural, Non- Ferrous, Cement, Cadmium Applications, and Incineration (includes corresponding Graph/Chart)
• Cadmium Exposure: Effects on Human Health
• Metal Fume Fever
• Acute Respiratory Effects
• Gastrointestinal Effects
• Chronic Respiratory Effects
• Chronic Obstructive Lung Disease (Emphysema and Chronic Bronchitis)
• Pulmonary Fibrosis
• Olfactory Impairment
• Kidney Effects
• Tubular Proteinuria
• Glomerular Dysfunction
• Chronic Renal Failure
• Kidney Stones
• Skeletal Effects
• Osteomalacia
• Osteoporosis
• Cancer
• Pulmonary Cancer
• Prostatic Cancer
• Other Cancers
• Other Effects
• Lithium
• Product Profile
• Lithium at a Glance
• Lithium: End-Use Markets

7. Distribution Dynamics

• Effective Distribution Network - Key to Market Penetration...
• Profile of the US Consumer
• Households With Children Emerge as the Largest Customer Group...
• Consumer Profile Favors Mass Market Retailers...
• Point-of-Sale (POS) Promotion - Vital to Attract Consumers...
• Helping the Consumer Along...
• Factors Impacting Battery Purchase...
• Suppliers Support Retailers' Promotion Efforts...
• Holiday Season Drives Battery Sales ...
• Decisive Shift from Zinc to High Performance Alkaline Batteries...
• US Witnesses a Shift in Distribution...
• Discount Stores Have More Room...
• Drug Chains
• Innovative Battery Positioning by Retailers...
• Batteries - Obviously an Impulse Purchase Item...
• Batteries Offer Increased Profitability to Drug Retailers
• Batteries Shifted from Convenience Category to Routine or Destination Category...
• Shift in Drug Chain Sales...
• Drug Stores Seek to Adopt New Methods to Sell More Batteries
• Regular Promotions - Key to Increase in Sales
• Batteries for High-Drain Devices Need Special Attention...
• Attracting Consumers With Displays...
• New Ways Required to Facilitate Battery Purchase...
• Alkaline Launch Stir up the Market...
• Rechargeables Have a Bright Future...
• New Batteries Power Sales Growth...
• Health and Photo Present a Robust Picture for Drug Chains...
• Supermarkets
• Batteries - An Important Product Segment for all Merchandising Outlets...
• Batteries are Ideal for Supermarkets...
• Supermarkets Seek to Reverse the Trend in Non-food Sales...
• Consumer Behavior Confuses Suppliers...
• Variety is Not Necessarily Desirable in Case of Batteries...
• Seasonal Sales Spell Success for Supermarkets...
• Recent Studies In the Consumer Battery Market - A Review
• Discount Stores - Inspiring Incremental Impulse Sales
• Multiple Selling Points are Important...

8. Regulatory Environment

• New EU Battery Directive
• New Standards for Laptop Batteries
• Patents - Pointing to a Healthy Battery Market
• Patent Applications - Reflectors of Technological Maturity...
• Modern Patent Activity - Pointing to a Sustained Period of Growth...
• Impressive Increase in Battery Patents Issued to US Companies...
• Replacement Sales-Driving Overall Battery Market Growth...

9. Environmental Concerns

• Waste Management Initiatives
• Time Lag
• Recoverable Metals
• Recoverable Metals from Various Types of Batteries - Steel, Zinc and Ferromanganese Cadmium, Nickel, Lead, Silver and Mercury
• Challenges Ahead

10. Technological Breakthroughs

• Portable Fuel Cell Batteries
• Less Thick Li-Ion Polymer Batteries
• Aluminum-Air Batteries Expected to Gain Popularity
• Fuel Cell Technology
• New Batteries from Duracell
• Dual Purpose Deep-cycle Automotive Battery

11. Product Innovations/Introductions

• Duracell Unveils New Pre-Charged Rechargeable Batteries
• Hitachi Maxell Reveals New High-Power Rechargeable Battery
• Rayovac Debuts New HYBRID(tm) Rechargeable Batteries
• Blue Raven Launches Extended Battery for PSP Gaming System
• Philips Introduces Battery Products in China
• Boston-Power Introduces a New Line of Sonata Batteries
• Panasonic Introduces INFINIUM Rechargeable Battery
• Capstone Industries Unveils New Silicone Battery Technology
• Uniross Unveils Hybrio Line of Rechargeable Batteries
• Pure Energy to Introduce Rechargeable Alkaline Batteries in India
• ZAP Introduces iZAP Line of Batteries
• Duracell Launches PowerPix for Digital Cameras
• Sanyo Unveils New Battery Series
• Sony Launches New Lithium Batteries
• SANYO Launches Nickel Metal Hydride Batteries
• Eveready Rolls Out Rechargeable Batteries
• VLNC Launches Lithium Ion Batteries
• New Oxyride Batteries From Panasonic

12. Recent Industry Activity

• Energizer Holdings Inks Trademark Licensing Agreement With Audiovox
• Ultralife to Set Up a Battery Assembly and Sales JV in India
• Ultralife Inks Technology Partnership with Mississippi State University
• Boston Power to Boost Laptop Battery Output-Partners with GP Batteries
• Matsushita and Toshiba to Restructure Battery Business
• E-One Moli Energy to Bolster Lithium-Ion Battery Production
• Ultralife Batteries Acquires Stationary Power Services
• Ultralife Batteries Acquires Reserve Power Systems
• French Uniross SA Acquires Multiplier Industries
• Micro Power Acquires SelfCHARGE
• Ultralife Batteries Acquires Innovative Solutions Consulting
• Audiovox Acquires Thomson' s Consumer Electronics Audio Video Operations
• Scud Group Acquires Chaolitong Technology
• Audiovox Acquires Battery Firm Technuity
• Pure Energy Visions Acquires Rights of Perfectly Natural Solutions Brand
• Valence Technology Inks Licensing Agreement with Tianjin Lishen Battery
• Varta Divests Microbattery GmbH
• Sanyo Electric to Increase Lithium-ion Battery Production
• Matsushita Battery to Set Up New Lithium Ion Battery Plant
• Sony to Set Up Lithium Ion Battery Facility in Singapore
• Saft Bags Contract to Supply Lithium-ion Batteries to Atral
• TMK Licenses NiMH Battery Technology from Ovonic Battery Company
• China BAK Commences Automated Production Line for Lithium-ion Batteries
• L&K Battery Licenses NiMH Battery Technology from Ovonic Battery Company
• Zinc Matrix Receives US$7 Million for Pilot Production of Silver-Zinc Batteries
• China BAK Battery Signs Supply Contract with Lenovo
• Nikon Recalls EN-EL3 Model Rechargeable Lithium-ion Battery Packs
• CHENG UEI Acquires Majority Stake in Neosonic Energy Technology
• Procter & Gamble Acquires Gillette
• Htiachi-Maxell Establishes Representative Office in India
• Eveready Acquires BPL Soft Energy Systems
• Matsushita and Intel in Strategic Alliance for Developing Laptop Batteries
• LG Chem Bags Laptop Battery Supply Contract from HP
• Ovonic Battery Company and BYD Expand Battery Technology Agreement
• PowerGenix Selects Shenzhen Grepow as New Manufacturing Partner
• Power Technology Selects Ultralife for Rechargeable Batteries
• Ultralife Bags 5 Year US Defense Contract
• Tadiran Batteries Initiates Pressure Gauge Batteries Production
• OKME Commences Thin-Film Rechargeable Battery Production
• Nokia Introduces Identification Program
• KDDI, Toshiba and Hitachi Exhibits Prototype Mobile Phones Powered with Fuel Cells
• Rayovac and Sanyo to Focus on I-C3 Technology
• Rayovac Takes Over Microlite Brand
• Yuasa and JSB Merge to Form GS Yuasa
• Rayovac Acquires 85% of Ningo Baowang China Battery Company
• Toho Zinc Ventures with GS Yuasa
• Ultralife Receives Supply Contract for Lithium Cells
• Ultralife in Contract with CECOM
• Texaco Renames as COBASYS

13. Focus on Select Global Players

• Battery Technologies Inc. (USA)
• BYD Company Ltd. (China)
• Duracell (USA)
• Electrochem Automation Inc. (USA)
• Energizer Holdings, Inc. (USA)
• FDK Corporation (Japan)
• GP Batteries International Limited (Singapore)
• Hitachi Maxell Ltd. (Japan)
• Matsushita Battery Industrial Company Ltd. (Japan)
• Saft Groupe S.A. (France)
• Sanyo Electric Company Ltd. (Japan)
• Sanyo Energy (USA) Corp.
• Sony Corp. (Japan)
• Spectrum Brands, Inc. (USA)
• VARTA Consumer Batteries GmbH & Co. KGaA (Germany)
• TCL Hyperpower Batteries Inc. (China)
• Toshiba America Electronic Components, Inc. (US)
• Tronic Technology Global Ltd. (Hong Kong)
• TWD Technology Co., Ltd. (China)
• Ultralife Batteries Inc. (USA)
• Valence Technology, Inc. (USA)

14. Global Market Perspective

• Table 12: World Recent Past, Current & Future Analysis for Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 13: World Long-term Projections for Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 14: World Historic Review for Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 15: World 15-Year Perspective for Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 16: World Recent Past, Current & Future Analysis for Primary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 17: World Long-term Projections for Primary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 18: World Historic Review for Primary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 19: World 15-Year Perspective for Primary Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 20: World Recent Past, Current & Future Analysis for Primary Consumer Batteries by Product Segment - Zinc Carbon and Alkaline Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 21: World Long-term Projections for Primary Consumer Batteries by Product Segment - Zinc Carbon and Alkaline Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 22: World Historic Review for Primary Consumer Batteries by Product Segment - Zinc Carbon and Alkaline Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 23: World 15-Year Perspective for Primary Consumer Batteries by Product Segment - Percentage Breakdown of Dollar Sales for Zinc Carbon and Alkaline Batteries Markets for Years 1998, 2008 & 2012
• Table 24: World Recent Past, Current & Future Analysis for Zinc Carbon Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 25: World Long-term Projections for Zinc Carbon Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 26: World Historic Review for Zinc Carbon Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 27: World 15-Year Perspective for Zinc Carbon Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 28: World Recent Past, Current & Future Analysis for Alkaline Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 29: World Long-term Projections for Alkaline Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 30: World Historic Review for Alkaline Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 31: World 15-Year Perspective for Alkaline Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 32: World Recent Past, Current & Future Analysis for Secondary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 33: World Long-term Projections for Secondary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 34: World Historic Review for Secondary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 35: World 15-Year Perspective for Secondary Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 36: World Recent Past, Current & Future Analysis for Secondary Consumer Batteries by Product Segments - Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 37: World Long-term Projections for Secondary Consumer Batteries by Product Segment - Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 38: World Historic Market Analysis for Secondary Consumer Batteries by Product Segment - Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 39: World 15-Year Perspective for Secondary Consumer Batteries by Product Segment - Percentage Breakdown of Dollar Sales for Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 40: World Recent Past, Current & Future Analysis for Nickel Cadmium Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 41: World Long-term Projections for Nickel Cadmium Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 42: World Historic Review for Nickel Cadmium Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 43: World 15-Year Perspective for Nickel Cadmium Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 44: World Recent Past, Current & Future Analysis for Nickel Metal Hydride Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 45: World Long-term Projections for Nickel Metal Hydride Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 46: World Historic Review for Nickel Metal Hydride Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 47: World 15-Year Perspective for Nickel Metal Hydride Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 48: World Recent Past, Current & Future Analysis for Lithium Ion Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 49: World Long-term Projections for Lithium Ion Batteries by Geographic Region - US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 50: World Historic Review for Lithium Ion Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 51: World 15-Year Perspective for Lithium Ion Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 52: World Recent Past, Current & Future Analysis for Other Secondary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 53: World Long-term Projections for Other Secondary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 54: World Historic Review for Other Secondary Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 55: World 15-Year Perspective for Other Secondary Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

• A. Market Analysis
  • Snippets
  • Current & Future Analysis
  • US Battery Market - An Overview
  • Table 56: Leading Battery Brands in the US (2007): Percentage Breakdown of Value Sales by Brand - Duracell Coppertop, Energizer Max, Duracell Ultra Digital, Rayovac Max, Energizer e2 Rechargeable and Others (includes corresponding Graph/Chart)
  • Table 57: Leading Battery Brands in the US (2007): Percentage Breakdown of Volume Sales by Brand - Duracell Coppertop, Energizer Max, Rayovac Max, Duracell Ultra Digital, Energizer e2 Titanium and Others (includes corresponding Graph/Chart)
  • Primary Consumer Batteries - Analysis by Sales Volume
  • Table 58: US Recent Past and Current Analysis for Primary Consumer Batteries by Product Segment - Alkaline and Zinc Carbon Battery Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Industry Structure
  • Japanese Batteries - Dominating the Secondary Battery Market
  • Concentrated Industry Structure Precluding Major Industry Adjustments
  • Pricing Trends
  • Drug Stores - An Important Retail Outlet for Consumer Batteries
  • Novel Point-of-Sale (POS) Displays
  • Battery Makers Focus on Advanced Battery Technologies
  • Industry Marked by Continuous Upgradations
  • Ongoing Information-Intensive Economy - Favoring Battery Producers
  • Innovations Driving Market Expansion
  • Large Replacement Market - Insulating Players from Business Cycles
  • Salutary Impact of Advanced Technologies
  • Mature and Competitive Market, Depressed Prices
  • Primary Batteries - A Review
  • Table 59: Leading Alkaline Battery Vendors in the US (2003-2005) - Percentage Breakdown of Value Sales by Vendor: Duracell, Energizer, Rayovac, Panasonic, and Others (includes corresponding Graph/Chart)
  • Secondary Batteries - An Insight
  • The Burgeoning Lithium-Ion Market in the US
  • Ni-MH for Price Sensitive Markets, Ni-Cad for Powertools
  • Ni-MH - Striving for Parity with Li-ion
  • Product Launches
  • Strategic Corporate Developments
  • Select Major Players
  • Battery Technologies Inc.
  • Duracell....
  • Electrochem Automation Inc....
  • Energizer Holdings, Inc....
  • Sanyo Energy (USA) Corp....
  • Spectrum Brands, Inc.
  • Toshiba America Electronic Components, Inc.
  • Ultralife Batteries Inc.
  • Valence Technology, Inc.
• B. Market Analytics
  • Table 60: US Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 61: US Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 62: US Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 63: US 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

2. Canada

• A. Market Analysis
  • Current & Future Analysis
  • Strategic Corporate Development
  • Pure Energy Visions: Numero Uno
• B. Market Analytics
  • Table 64: Canadian Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 65: Canadian Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 66: Canadian Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 67: Canadian 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

3. Japan

• A. Market Analysis
  • Current & Future Analysis
  • Table 68: Leading Lithium Ion Battery Makers in Japan (2003 & 2004) - Percentage Breakdown of Volume Production by Company: Sanyo Electric Co., Sony Corp., Matsushita Battery Industrial Co., GS-Melcotec Co., and Others (includes corresponding Graph/Chart)
  • Battery Manufacturers Increase Production Capacity to Address Spiraling Demand
  • Japan Losing Ground to other Asian Countries
  • Product Launches
  • Strategic Corporate Developments
  • Select Players
  • FDK Corporation
  • SANYO GS Soft Energy Co., Ltd.
  • Hitachi Maxell Ltd.
  • Matsushita Battery Industrial Company Ltd.
  • Sanyo Electric Company Ltd.
  • Sony Corp.
• B. Market Analytics
  • Table 69: Japanese Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 70: Japanese Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 71: Japanese Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 72: Japanese 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4. Europe

• A. Market Analysis
  • Current & Future Analysis
  • Competitive Landscape
  • Table 73: European Market for Primary Batteries (2005 & 2006): Percentage Breakup of Value Sales for Duracell, Spectrum Brands, Energizer, and Others (includes corresponding Graph/Chart)
  • Legal Environment in Europe
  • New EU Battery Directive
  • Government Initiatives
  • Future Trends
  • European Portable Battery Association (EPBA)
  • National Battery Association in Eastern Europe
• B. Market Analytics
  • Table 74: European Recent Past, Current & Future Analysis for Consumer Batteries by Geographic Region - France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 75: European Long-term Projections for Consumer Batteries by Geographic Region - France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 76: European Historic Review for Consumer Batteries by Geographic Region - France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 77: European 15-Year Perspective for Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, and Rest of Europe Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)
  • Table 78: European Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 79: European Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 80: European Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 81: European 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4a. France

• A. Market Analysis
  • Current & Future Analysis
  • Strategic Corporate Developments
  • Saft Groupe S.A. - A Major Player
• B. Market Analytics
  • Table 82: French Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 83: French Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 84: French Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 85: French 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4b. Germany

• A. Market Analysis
  • Current & Future Analysis
  • Regulations Targeting Mercury
  • Strategic Corporate Development
  • VARTA Consumer Batteries GmbH & Co. KgaA - A Major Player
• B. Market Analytics
  • Table 86: German Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 87: German Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 88: German Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 89: German 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4c. Italy

• Market Analysis
• Current & Future Analysis
• Table 90: Italian Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 91: Italian Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 92: Italian Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 93: Italian 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4d. The United Kingdom

• A. Market Analysis
  • Re-Chargeable Batteries: Slated to Grow
  • New Generation Mercury Free Batteries
  • Low Recycling Rates for Batteries
  • Current & Future Analysis
  • Environmental Issues & Initiatives
  • Waste Management
• B. Market Analytics
  • Table 94: UK Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 95: UK Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 96: UK Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 97: UK 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4e. Rest of Europe

• Market Analysis
• Current & Future Analysis
• Table 98: Rest of Europe Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 99: Rest of Europe Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 100: Rest of Europe Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 101: Rest of Europe 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

5. Asia-Pacific

• A. Market Analysis
  • Strong Demand for Li-Ion and Li Polymer Batteries
  • Current & Future Analysis
  • China: The Hub for Consumer Battery Manufacturing
  • China - The Largest Producer & Consumer of Li-ion Batteries
  • India: Leading Manufacturers
  • Table 102: Leading Battery Makers in India (2003 & 2004) - Percentage Production Breakdown by Company: Eveready, Indo National, Lakhanpal National, Geep, and Others (includes corresponding Graph/Chart)
  • Korea: Manufacturers Target 25% Share in the Global Market
  • Strategic Corporate Developments
  • Product Launches
  • Select Players
  • BYD Company Ltd. (China)
  • Eveready Industries India Limited (India)
  • GEEP Batteries (India) Private Ltd. (India)
  • GP Batteries International Limited (Singapore)
  • Nippo Batteries Co. Ltd. (India)
  • TCL Hyperpower Batteries Inc. (China)
  • Tronic Technology Global Ltd. (Hong Kong)
  • TWD Technology Co., Ltd. (China)
• B. Market Analytics
  • Table 103: Asia-Pacific Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 104: Asia-Pacific Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 105: Asia-Pacific Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 106: Asia-Pacific 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

6. The Middle East

• A. Market Analysis
  • Current & Future Analysis
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 107: Middle East Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 108: Middle East Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 109: Middle East Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 110: Middle East 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)

7. Latin America

• A. Market Analysis
  • Current & Future Analysis
  • Competitive Landscape
  • Table 111: Latin American Market for Primary Batteries (2005 & 2006): Percentage Breakup of Value and Volume Sales for Spectrum Brands, Duracell, and Others (includes corresponding Graph/Chart)
• B. Market Analytics
  • Table 112: Latin America Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 113: Latin America Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 114: Latin America Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 115: Latin America 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)