[Report] HOT BEVERAGES (COFFEE & TEA) TOC

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Coffee
Tea

II. EXECUTIVE SUMMARY

1. Current & Future Analysis

Analysis by Geographic Region
Volume Sales
Table 1: World Market for Hot Beverages (Coffee and Tea) (2001-2010): Geographic Regions Ranked by Volume Growth - US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Middle East, and Latin America (includes corresponding Graph/Chart)
Value Sales
Analysis by Product Segment
Volume Sales
Table 2: World Market for Hot Beverages (Coffee and Tea) (2001-2010): Product Segments Ranked by Volume Growth - Coffee and Tea.
Value Sales

2. Coffee Industry - An Overview

Consumption & Production Pattern
Coffee- Facts and Figures
Table 3: Per Capita Consumption of Coffee in Select Countries
Table 4: Worldwide Coffee Consumption Pattern (2004): Percentage Breakdown By Location-In-Home (Soluble and Roast & Ground) and Out-of-Home (Soluble and Roast & Ground) (In Billion Cups) (includes corresponding Graph/Chart)
Production Scenario
Table 5: World Coffee Production (2001-2007e): (in million 60-kg.Bags) (includes corresponding Graph/Chart)
Table 6: World Coffee Production (2005-2006E): Percentage Share Breakdown by Major Producing Regions - Brazil, Vietnam, Colombia, Indonesia, Ethiopia, India, Peru, Mexico, Guatemala, Honduras, Côte d' Ivoire, Uganda, Costa Rica, Nicaragua and Others (includes corresponding Graph/Chart)
Table 7: World Coffee Production (2002-2005): Breakdown of Annual Production by Varieties- Robusta, Brazilian Naturals, Colombian Milds and Other Milds (In Thousand Bags) (includes corresponding Graph/Chart)
Table 8: World Green Coffee Production (2003-2005): Major Producing Regions - South America, Asia, North America and Africa (In Thousands Bags) (includes corresponding Graph/Chart)
Coffee Exports
Table 9: World Coffee Exports for the Years 2002-2007 (E) (In Thousand Bags) (includes corresponding Graph/Chart)
Table 10: World Coffee Exports Ranked by Variety- Robustas, Brazilian Naturals, Colombian Milds and Other Milds for the Years 2002-2005 (In Thousand Bags) (includes corresponding Graph/Chart)
Table 11: World Coffee Exports Ranked by Variety- Robustas, Brazilian Naturals, Colombian Milds and Other Milds for the Years 2002-2005 (In US$ Million) (includes corresponding Graph/Chart)
Table 12: World Coffee Exports (2005 - 2007E): Percentage Share Breakdown by Major Exporting Regions - Brazil, Colombia, Vietnam, Indonesia, Mexico and Others (In Terms of Volume) (includes corresponding Graph/Chart)
Coffee Imports
Table 13: Worldwide Imports of Coffee Ranked by Region for the Years 2004-2006 (In 000 Bags)
Regional Review
The United States
Current Market Scenario
Brazil
Table 14: Percentage Share of Brazilian Coffee Production in World Coffee Market (2001-2004) by Specialty Types- Arabica and Robusta (in million bags) (includes corresponding Graph/Chart)
Japan
The United Kingdom
China
India
Indonesia
Vietnam

3. Tea Industry - An Overview

Consumption & Production Pattern
Table 15: Per Capita Consumption of Tea in Select Countries (includes corresponding Graph/Chart)
Tea Production
Table 16: World Tea Production (2004 ): Breakdown of Annual Capacity by Region- India, China, Sri Lanka, Kenya, Indonesia, Malawi, Uganda, Tanzania, Zimbabwe, Rwanda and Others (in tons) (includes corresponding Graph/Chart)
Table 17: World Tea Production (2004 E): Percentage Share Breakdown by Region- India, China, Sri Lanka, Kenya, Indonesia, Malawi, Uganda, Tanzania, Zimbabwe, Rwanda and Others (in tons) (includes corresponding Graph/Chart)
Black Tea
Table 18: World Production of Black Tea (2004 & 2010): Percentage Share Breakdown by Countries/Regions- Asia (India, Sri Lanka, Indonesia, China and Bangladesh);Africa (Kenya, Malawi, Uganda and Tanzania) and Others (In‘000 tones) (includes corresponding Graph/Chart)
Green Tea
Table 19: World Production of Green Tea (2004 & 2010): Percentage Share Breakdown by Major Producing Countries -China, Japan,Viet Nam, Indonesia and Others(By Volume) (includes corresponding Graph/Chart)
Tea Export Scenario
Table 20: World Tea Exports for the Years 2002-2004 (In Thousand Tons) (includes corresponding Graph/Chart)
Table 21: World Tea Exports (2002-2004): Percentage Breakdown by Region (By Volume) (includes corresponding Graph/Chart)
Black Tea
Table 22: World Black Tea Exports (2004 & 2010): Percentage Share Breakdown by Exporting Countries- Asia (India, Sri Lanka, Indonesia, China and Bangladesh), Africa (Kenya, Malawi, Uganda and Tanzania) and Others (By Volume)Green Tea (includes corresponding Graph/Chart)
Green Tea
Table 23: World Green Tea Exports (2004 & 2010): Percentage Share Breakdown by Major Exporting Countries -China, Viet Nam, Indonesia, Japan, and Others (By Volume) (includes corresponding Graph/Chart)
Iced Tea Seeks to Become a Global Mainstream Soft Drink Product
Regional Review
India
Unique Indian Darjeeling Tea
Global Competitiveness
The United States
Consumption Patterns
Market Segments
Ready-To-Drink Tea
Gourmet or Specialty Tea
Outlook
The United Kingdom
China
Sri Lanka
Kenya

4. Product Overview

Coffee - An Insight
Health Benefits of Coffee - A Controversial Issue
Coffee Consumption Reduces Risk of Hepatocellular Carcinoma
Organization and Structure
Types of Coffees
Regular Coffee
Blended Coffee
Instant Coffee
Decaffeinated Coffee
Specialty Coffee
Cultivation and Production
Coffee Producing Regions
Coffee Processing by Dry and Wet Methods
Packaging
Coffee and Espresso Equipment
Tea - An Insight into the Product
History of Tea
Production and Manufacture of Tea
Leaf Production
Black Tea
Green Tea
Oolong Tea
Decaffeinated Tea
Herbal Tea
Tea Varieties in Leading Markets
India
Sri Lanka
Africa
China
Indonesia

5. Product Innovations/Introductions

Wild Card Roasters Launches Retail Brand, Weaver’s Coffee and Tea™
Steuben Foods Unveils Multiserve SafePaks™ for Whitney' s Premium Iced Coffees and Teas
MRDF Launches Coffee Brand, Wayanad
C' watre International Launches C' tea
Suntory to Roll Out Premium Oolong Tea
Kao to Introduce New Healthya Green Tea Mellow Flavor
Bombilla & Gourd Launches Mate Tea
Ketepa Introduces Flavored Tea
Starbucks and PepsiCo Launches Bottled Coffee Drinks in China
Uncommon Grounds Launches Five Coffee Blends for Chinese Coffee Market
Brooke Bond Introduces Brooke Bond 3 Roses Natural Care Tea
Snapple Adds Hot Tea Flavors to "Good for You" Beverage Line
Stash Tea Launches Green Tea Powders
Co-op Introduces Fairtrade 99 Tea
Red Rose Adds Two New Tea Products
Lipton Tea and Pepsi Jointly Launch New Lipton PureLeaf Tea
Tata Tea Launches ' Tata Tea Life' , a New Flavored Tea Product
BioLife Adds Three New Teas to the Good Image Tea Line
S&D Coffee Introduces ‘Rainforest Select’
7-Eleven Launches ‘Fusion Energy’
Cooper Tea Company Introduces ‘BAZZA High-Energy Tea’
Dunkin Donuts to Introduce New Iced Tea Product
Meth Coffee Introduces Stronger Flavored Coffee
Tahitian Noni Introduces New Tahitea ™ Noni Jasmine Green Tea
JavaPop Inc. Introduces Coffee Soda Nationally
Sheetz Introduces New Flavored Iced Lattes
Pepsi-Cola (Thai) to Introduces New Lipton Red Tea
TC Pharmaceutical Industries Launches Puriku Fruit White Tea
Starbucks Introduces Latest Coffee Drink
Millstone® Announces New Coffee Line Up
Green Mountain Coffee Roasters Offers Hot Cocoa K Cups
Green Mountain to Offer Rwanda-Karaba Bourbon Blend
Caribou Coffee Plans to Introduce Organic and Fair Trade Products
Tata Coffee Plans to Introduce its First Instant Coffee Brand in Russia
Apeejay Proposes to Launch New Brands
Suntory to Introduce Starbucks Coffee Products
Jones Soda Co. to Introduce New Organic Teas
Universal Robina Corporation Introduces C2 in Vietnam
Tea Companies of Sri Lanka Support U.N.' S Global Compact
Tata Tea Introduces Four Alternate Varieties of Single Origin Orthodox Tea
Snapple Launches Snapple White Tea
Mighty Leaf Introduces Chocolate Truffle Teas
Coca-Cola and Nestle Develops Green Tea Drink
TeaCenter Alliance Introduces GARDENTEc
Cott Introduces Orient Emporium Tea Co. Line
Signal Snowboards Introduces Signal Coffee
Procter & Gamble Launches Gourmet Selections Premium Coffee Line
Coca-Cola Malaysia Introduces ShiZen Green Tea
S&D Coffee Introduces Buffalo & SpringTM Coffees of Distinction Range
Folgers Launches Simply Smooth Coffee
Fresh and Honest Launches ‘Alive!’ Filter Coffee
Nestle Introduces Instant Coffee Mix, Nestle 3in1
Bigelow Launches White Tea with Tangerine
Cross Atlantic Commodities Rolls Out Black WhiteCoffee
Boncafe Unveils Three Premium Coffee Flavors
Gloria Jean’s Unveils Exclusive Rarities Coffees
Lipton® to Launch Premium Lipton® Pyramid Tea Line
Peet’s Coffee & Tea Launches Unique Ethiopian Super Natural Coffee
RBG Unveils Proprietary Jazzman’s® Café Coffee Line
Coca-Cola Launches Ready-to-Drink Gold Peak™ Iced Tea
NESTEA® Launches New Products in Its RTD Iced Tea Portfolio
Starbucks Launches Rwanda Blue Bourbon Coffee
Cinnabon Enters into Partnership with ByB Brands
Bennigan’s Enters into Partnership with Starbucks™
Caribou Coffee Unveils its New Obsidian Blend
Rogers Family Introduces Cafe Jerusalem
Javo Beverage Launches Ready-to-Dispense Iced Tea and Coffee Drinks Line
Green Mountain Adds New and Enhanced Flavors to Coffee Line
Carrington Tea Introduces New Line of Signature White Teas
7-Eleven Launches Kenyan AA Coffee
Nescafe Coffee Company Rolls Out Two New Coffee Brands in Italy
Tempest Tea Unveils a Range of Iced Teas
Bakers Unveils Impressa X7 and Elcor SRL Slush Machines
Barista Espresso Introduces Barista In-House
Nestea Introduces New NESTEA ICE™ in the US
Taiyo Unveils Sunphenon EGCG Green Tea Extracts
Procter & Gamble Launches HomeCafe Coffee Product Range
Clover’s Introduces New Products
Honest Tea Introduces Organic Tea in Fully Recyclable Plastic Bottles
Nestea Releases Nestea Ice Rush in Thailand

6. Recent Industry Activity

Tully’s Asian Subsidiary Enters Into a Joint Venture with AFCM
Starbucks Plans to Open its First Coffeehouse in Czech Republic
AmRest and Starbucks To Open Coffeehouses in Hungary
Javo Becomes Beverage Partner of MedAssests
Tata Tea Enters Chinese Market
Coca-Cola Plans to Invest in Honest Tea
President Chain to Introduce TEAROOM Outlets in Taiwan
Kirin Beverage to Set Up PET Bottled Tea Drink Factory in Shanghai
Typhoo Tea to Launch Two Premium Brands in India
CoffeeMasters to Sell Coffee in China
Ito En Plans to Build a Green Tea Facility in US
Tata to Acquire UK-Based Liberty Tea
CCI to Acquire a Dogadan
Unilever and PepsiCo To Expand Market for Lipton
Delta Blues signs Distribution Agreement with Global Specialty Foods
Kraft Includes Starbucks’ Coffee Varieties in Tassimo
Government of Kerala Announces Closure of Organic Robust Coffee Estate
Pacific Land Acquires Integrated Coffee Technologies
Starbucks Plans To Open Coffee Outlets in Bulgaria and Portugal
Rosinter and Whitbread to Open Costa Coffee Chain in Russia
Coffee Republic to Foray into Turkish Market
Gloria Jean’s Coffees To Open Coffeehouses in India
Coffeeheaven Plans to Open Coffee Chain In Ukraine
Costa Coffee Opens its First Outlet In Mumbai
Coffee Republic and McLeish Brothers Sign Scottish Franchising Agreement
Pepsi To Sell Starbucks Beverages in India
Coffee Pacifica To Open its First Café in Shanghai
Javo and Compass Group Modify Supply Agreement
CCHBC Plans to Form Joint Venture with Coke And Illycafe
Coffee Republic Signs Franchisee Agreement to Start Coffee Outlets in Middle East
Starbucks to Stage PNG Through Starbucks Limited Reserve
Osem Trade and Landwer Sign Distribution Agreement
Corner Bakery Café Restructures Its Outlets
Timothy’s Coffees and Monogram Foods Signs Distribution Agreement
Blue Foods and Coffee Bean Sign Franchisee Agreement
ARAMARK Acquires R&B
Farmer Bros Completes Acquisition of Coffee Bean International
Tetley Acquires Trademarks from Premium Foods
Coca Cola Brasil Acquires Leao Junior
Lavazza Acquires Barista
Ito En Acquires Stake in Foodx Globe
Starbucks Enters into Agreement with Ethiopia
Food Empire Acquires Naturant Systems
Keurig Join Hands with Tully' s Coffee
Tata Tea Joins Hands with Zhejiang Tea of China for Market Expansion
Revolution Tea and S&D Coffee Sign Partnership Agreement
Tata Coffee Establishes Freeze-Dried Coffee Factory
Yeo Hiap Seng Acquires Super Coffeemix
Mrs McDougall’s Roasting House Opens at Charlotte
Illy Acquires Dammann Freres
Peet`s Opens Artisan Coffee Roasting Facility in California
Coffee Holding and Entenmann' s Sign Licensing Agreement
Javo Signs Marketing Agreement with Drie Mollen
Starbucks to Establish Joint Venture Companies with AmRest (RoE)
Procter & Gamble Signs Agreement with Dunkin’ Brands
Cooper Tea Partners with H3, Inc.
Caribou Coffee Partners with Keurig for Single Cup Coffee
ARAMARK Takes Over Caffe Pazzesco Coffee Service Operations
Coca-Cola Acquires Fuze Beverage
Starbucks Acquires 47 Diedrich Coffee and Coffee People Stores
Tata Tea Acquires Additional Equity in Tata Coffee
AFCFSMC Inks Partnership Pact with KPCU
NCDEX to Introduce ' Robusta Cherry AV' with FMC’s Consent
Hutchison of China to Introduce Herbal Tea in Africa
Kraft Foods Plans to Open a New Coffee Unit
PDC Plans to Cultivate Coffee and Corn in Indonesia
Starbucks to Set Up a New Roasting Unit in the US
Illycaffe and Great Wall to Form New Chinese Company
Coca-Cola Plans to Acquire Snapple Iced Tea Brand
Unilever Decides to Buy Environmentally Certified Tea
Littlejohn Concludes Van Houtte Acquisition
Manzaro to Set Up a Coffee Plant
Tata and ZTIEC to Venture Together
May Manufactures Enhances Production Capacity
HLL Renames as Hindustan Unilever Limited
Super Coffeemix Debuted in Japan
Aramark Completes Acquisition of Park Avenue Office Services
Element H2O Takes Over Golden Moon
Tata Coffee Acquires EOC
Tata Tea Great Britain Acquires Stake in Energy Brands
Tata Tea Takes Over JEMCA
Tetley Takes over 33% Share in Joekels
CHS Enters into a Joint Venture with Mountain Mudd
Mainland Holdings Acquires NCTS
Starbucks Acquires Majority Stake in Beijing Mei Da Coffee Company
Blenz Coffee Takes Over Four Former Units of Seattle’s Best Coffee
Pacific Land and Coffee Corporation Acquires Coscina Brothers Coffee
Arabian Coffee Company Launches Caribou Coffee in Dubai
Coffee Holding Enters into Joint Venture with Caruso’s Coffee
ARAMARK Takes Over Country Club Coffee’s Business of Office Coffee Services
Starbucks Takes Over Coffee Partners Hawaii
Green Mountain Coffee Roasters Acquires Keurig Incorporated
Melitta Brazil Announces Acquisition of Café Bom Jesus
Strauss-Elite Merges with Café Santa Clara
Coca-Cola Enters into an Agreement with AriZona
B&D Foods Signs Open-Ended Contract with Neves Viana
Doi Chang and Global Enterprise Form 50:50 JV Doi Chang International
Caruso’s Coffee and Coffee Holding Co Enter into Partnership
Javo Beverage Collaborates with 7-Eleven
Coca-Cola Signs Distribution Agreement with Hornell Brewing
International Coffee Enters into an Agreement with Kroger
Sara Lee Expands Capacity at Hungary
Nestle Expands Capacity in Philippines
Food Empire Establishes Instant Coffee Plant
John Conti Coffee Acquires CJ & Associates Coffee
Juan Valdez Acquires Passero' s Gourmet Coffee
John Conti Acquires Sputniks
John Conti Acquires William Food Service
Tetley USA Acquires Good Earth Teas
CCNA and Caribou Coffee Team up to Introduce New RTD Coffee
CCD to Undertake Acquisitions in Continental Europe and the UK
Coffee Pacifica Plans Coffee Roasting Company Acquisition
Olam to Acquire Kraft Foods’ Coffee Processing Unit
Tata Tea to Acquire Moroccan Company
Cooxupe Opens Another Coffee Outlet
Kraft t Sells Maxwell House coffee unit
TAC Beverage Plans to Enter 3 European Markets
Peaberry Coffee to Close 13 Outlets
Sara Lee to Close Coffee Roasting Unit in Chicago
Jay Shree Tea to Acquire Tea Plantations
Paulig to Invest in Coffee Plant
McLeod to Procure Major Share of Moran Tea
Reliance Retail to Venture into Packet Tea Market
Uganda to Possess First Ever Instant Coffee Processing Unit
Tata Coffee and Beeyu Overseas Enter into a Joint Venture
Starbucks Enters into Brazilian Market
Merger of Williamson Tea Assam and McLeod Russel
McLeod Russel Acquires Doom Dooma Tea from HLL
Tata Coffee Takes Over Six Estates
Apeejay Acquires Tea Brands from Premier Foods
Javalution Signs Exclusive Selling and Distribution Agreement with OnTech
Haco to Commence Coffee Manufacture in Malaysia
Nestle Opens Coffee Unit in Russia
Illycaffe Signs Distribution Agreement with Fresh & Honest Cafe Limited
Strauss Elite to Acquire Polish Coffee Brand MK Premium
Wayne' s Coffee Acquires Modesty Coffee
Van Houtte Acquires Coffee Stores
Conafex Disposes 50% Share Capital in CTC
Nestle Food Services Establishes New Division
Navis Acquires Dome Asian Coffee Chain
Svoboda Acquires Coffee Beans
Coffeeheaven Acquires Coffee Nation Ltd
Filterfresh Acquires Castle Enterprises
Drie Mollen Acquires Merkur Kaffee
Key Coffee Inc Agrees to Acquire Kyoei Corp
Espresso Specialists Enters into agreement with La Marzoccol.
Franke Coffee Acquires Espresso Specialists Inc.
Terai Tea Group Acquires Sayeedabad Tea Co. Ltd in India
Taiyo Kagaku Acquires Wuxi Green Power BioProduct Ltd
Vermont Pure Holdings Acquires Evans Quality Coffee Service
Segafredo Zanetti Group Acquires Sumisho Gourmet Coffee
United Machine and Ichamati Investments Acquire Williamson Magor
Coffee Connection Acquires Cafetex
Jay Shree Tea to Acquire Singuli Tea Estate
Misty Mountains Holdings Acquires Namunkula Plantations
Quality Distribution Acquires White T Beverage
Hawaii Coffee Acquires Hawaiian Islands Tea
Kerry Group Acquires Branded Beverage Companies
Julius Meinl International Acquires Cramcaffe
Coffee Pacifica to Acquire Ozark Mountain Coffee
Coffee Exchange Inc Acquires Touchstone Resources Inc
Gryphon Acquires Eight O’clock Coffee
Van Houtte Acquires Four Companies and Signs Two Joint Ventures
Synesi Acquires Port City Coffee Roasters
Coca-Cola Enters Ice Tea Production Market in Russia
Misty Mountains and HVA Group Enter into Agreement
Coffee Unions Enters into an Agreement to Merge in Kenya
Madisons Coffee Changes Name to Gourmet Holdings
Coffee Shops Set to Expand With a Range of Additional Products
Nestle Establishes New Russian Coffee Plant

7. Focus on Select Global Players

Kraft Foods (USA)
Nestle SA (Switzerland)
Parry Agro Industries Ltd. (India)
Procter & Gamble Company (USA)
Sara Lee (USA)
Starbucks Coffee Co. (USA)
Strauss-Elite Ltd. (Israel)
Tata Tea Limited (India)
Tata Tetley Ltd (India)
Maxingvest AG (Germany)
Unilever (UK)
Hindustan Unilever Limited
Van Houtte (Canada)

8. Global Market Perspective

a. Volume Analytics
Table 24: World Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 25: World Long Term Projections for Hot Beverages (Coffee and Tea) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 26: World Historic Review for Hot Beverages (Coffee and Tea) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 27: World 20-Year Perspective for Hot Beverages (Coffee and Tea) by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 28: World Recent Past, Current and Future Analysis for Coffee by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 29: World Long Term Projections for Coffee by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 30: World Historic Review for Coffee by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 31: World 20-Year Perspective for Coffee by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 32: World Recent Past, Current and Future Analysis for Tea by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 33: World Long term Projections for Tea by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 34: World Historic Review for Tea by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 35: World 20-Year Perspective for Tea by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets for Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
b. Dollar Analytics
Table 36: World Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 37: World Long Term Projections for Hot Beverages (Coffee and Tea) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 38: World Historic Review for Hot Beverages (Coffee and Tea) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 39: World 20-Year Perspective for Hot Beverages (Coffee and Tea) by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets for Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
By Product Segment
Table 40: World Recent Past, Current and Future Analysis for Coffee by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 41: World Long Term Projections for Coffee by Geographic Region - US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), the Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 42: World Historic Review for Coffee by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 43: World 20-Year Perspective for Coffee by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 44: World Recent Past, Current and Future Analysis for Tea by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 45: World Long Term Projections for Tea by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 46: World Historic Review for Tea by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 47: World 20-Year Perspective for Tea by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets for Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis
- Current and Future Analysis
- The US Coffee Industry - An Overview
- Key Statistics
- Table 48: Per Capita Consumption of Coffee By Product Segment-Regular, Soluble, Decaffeinated and Gourmet (includes corresponding Graph/Chart)
- Table 49: US Coffee Industry (2006*): Percentage Breakdown of Volume Sales by Segment-Regular Coffee, Cappuccino, Espresso & Latte, Iced, Frozen, Slushy Coffee, and Flavored Coffee (includes corresponding Graph/Chart)
- Table 50: Percentage of Population Consuming Decaffeinated Coffee in the US (2001-2004) (includes corresponding Graph/Chart)
- Gourmet Coffee: An Insight
- Traditional (True) Gourmet Coffee
- Premium Gourmet Coffee
- Flavored Gourmet Coffee
- Decaffeinated Gourmet Coffee
- Ready-to-Drink Gourmet Coffee
- Factors Affecting the Gourmet Coffee Market
Visible Trends
- Tracking Consumption Pattern
- Table 51: Coffee Market in the US: Weekly Consumption Pattern by Age Group (2003-2005) (includes corresponding Graph/Chart)
- Table 52: Coffee Market in the US: Daily Coffee Consumption by Time and Age (2006) (% of Total Brewers) (includes corresponding Graph/Chart)
- Flavor Dynamics
- Competition from Hybrids
- Premium Coffee Gives Competition toInstant Coffee
- Organic Coffee - On the Demand Curve
- Specialty Coffee - A Principal Indulgent Luxury
- Table 53: Specialty Coffee Market in the US (2006): Percentage Breakdown of Sales by Distribution Channels-Roasters/Retailers, Food, Drug, Mass Specialty Bean and Cafes/Other (includes corresponding Graph/Chart)
- Table 54: Specialty Coffee Market in the US: Number of Specialty Coffee Units Operating for the Years 2001-2005 (includes corresponding Graph/Chart)
- Kona Coffee from the Hawaiian Islands
- Leading Coffee Brands
- Table 55: Leading Players in the US Coffee Market (2005-2006E): Percentage Breakdown of Dollar Sales for Procter & Gamble, Kraft Foods, Sara Lee, Private Label and Other (includes corresponding Graph/Chart)
- Table 56: US Market for Ground Coffee (2006): Percentage Breakdown of Value and Volume Sales by Major Brands - Folgers, Maxwell House, Starbucks, Folgers Coffee House, Maxwell House Master Blend, Chock Full O' Nuts, Millstone, Seattle' s Best, Eight O' Clock, Yuban and Others (includes corresponding Graph/Chart)
- Table 57: US Market for Ground Coffee (2006): Percentage Breakdown of Value and Volume Sales by Major Brands - Folgers, Maxwell House, Starbucks, Folgers Coffee House, Maxwell House Master Blend, Chock Full O' Nuts, Millstone, Seattle' s Best, Eight O' Clock, Yuban and Others (includes corresponding Graph/Chart)
- Table 58: US Refrigerated Coffee Market (2005): Percentage Breakdown of Dollar Sales by Major Brands- Folgers Jakada, Arizona, Upstate Farms, Royal Kona, Starbucks, Havana, Mr. Brown and Others(includes corresponding Graph/Chart)
- Leading Coffee Brands in the Recent Past
- Table 59: US Market for Cappuccino/Ready-to-Drink Coffee (2004): Percentage Share Breakdown of Sales by Major Brands-Frappuccino, Doubleshot, Kahlua, Starbucks, Wolfgang Puck, Havana, Royal Kona, Gaffe D Vita, Main St Café and Mr Brown (includes corresponding Graph/Chart)
- Table 60: US Instant Coffee Market (2004 & 2005): Percentage Breakdown by Leading Brands- Folgers, General Foods International, Taster' s Choice Original Blend, Maxwell House, Private Label, and Others (includes corresponding Graph/Chart)
- Table 61: US Market for Whole Coffee (2003 & 2004): Percentage Share Breakdown by Major Brands -Eight O’Clock, Starbucks, Folgers Select, Millstone, Private Label, and Other (includes corresponding Graph/Chart)
- Table 62: US Market for Ground Coffee (2004 & 2005): Percentage Share Breakdown by Leading Producers-Procter & Gamble, Kraft Foods Inc., Starbucks Coffee Co., Private Label, Sara Lee Corp. and Others (includes corresponding Graph/Chart)
- Table 63: US Ground Decaffeinated Coffee Market (2004 & 2005): Percentage Share Breakdown by Major Brands- Folgers, Private Label, Maxwell House, Starbucks, Folgers Coffee Singles and Others (includes corresponding Graph/Chart)
- Tea Industry - An Overview
- Table 64: Tea Market in the US by Product Segment and Popular Brands: Percentage Share Breakdown of Sales by Ready-to-Drink, Regular, Specialty, Herbal and Instant Tea (2004)
- Special Tea Sales Power the US Tea Market
- Leading Tea Brands
- Table 65: US Market for Tea (2006*): Percentage Breakdown by Leading 10 Bag/Loose Tea Brands- Lipton Tea, Bigelow Tea, Private Label Tea, Celestial Seasonings Tea, Twinings Tea and Others (includes corresponding Graph/Chart)
- Table 66: US Market for Canned and Bottled Tea (2004): Percentage Share Breakdown of Value Sales by Major Brands - Arizona, Snapple, Diet Snapple, Lipton Brisk, Nestea Cool, Lipton Iced Tea, Private Label, Lipton, Ocean Spray Juice and Tea, Sobe and Others (includes corresponding Graph/Chart)
- Table 67: US Market for Refrigerated Tea (2007): Percentage Share Breakdown of Value Sales by leading vendors-Turkey Hill Dairy, Donovan Coffee Co. Inc., Pom Wonderful, Private Label, WM Bolthouse Farms Inc., Coca Cola Co., Ferolito Vultaggio & Sons, Milois Tea Co. Inc., Wengert' s Dairy, Galliker Dairy Co., and Other (includes corresponding Graph/Chart)
- Table 68: US Market for Refrigerated Tea (2006*): Percentage Share Breakdown of Value and Volume Sales by Major Brands- Turkey Hill, Private Label, Red Diamond, Nestea, Arizona, Milos, Clover Farms, Minute Maid, Swiss Premium, Galliker and Others (includes corresponding Graph/Chart)
- Leading Tea Brands in Recent Past
- Table 69: Tea Market in the US (2005): Percentage Share Breakdown of Retail Sales by Leading Players and Brands - Lipton, Celestial Seasonings, Bigelow, Luzianne, Private Label, and Others (includes corresponding Graph/Chart)
- Table 70: US Market for Instant Tea (2004 & 2005): Percentage Share Breakdown of Sales by Leading Tea Brands - Lipton, Nestea, 4C, Country Time, Nestea Decaf, Tetley, Nestea Free, Private Label, and Others (includes corresponding Graph/Chart)
- Market Leaders
- Table 71: US Coffee Market (2005): Percentage Breakdown of Value Sales by Product Segment- Ground, Instant, Whole bean, Ready-to-drink packaged coffee beverages, Specialty instant coffee mix, Pods and bags and Filter packs (includes corresponding Graph/Chart)
- Leading Distribution Channels
- Table 72: US Hot Beverages Market (2007 E): Percentage Share Breakdown of Volume Sales by Leading Distribution Channels - Supermarkets/ Hypermarkets Food Stores, Discounters, Vending and Others(includes corresponding Graph/Chart)
- Export-Import Scenario
- Table 73: US Coffee Exports (2004-2006) Ranked by Destination-Canada, Germany, Japan, Singapore, China (excluding Mongolia), South Korea, Mexico, Italy, United Kingdom, Hong Kong and Others (In US$ Thousands)
- Table 74: US Tea Exports (2004-2006) Ranked by Destination- Canada, Japan, Italy, Mexico, Singapore, United Kingdom, China (excluding Mongolia), Brazil, South Korea, Thailand and Others (In US$ Thousands)
- Table 75: US Coffee Imports (2004-2006) Ranked by Country-Colombia, Brazil, Guatemala, Indonesia, Vietnam, Mexico, Germany, Costa Rica, Peru, Canada and Others (In US$ Thousands) (includes corresponding Graph/Chart)
- Table 76: US Tea Imports (2004-2006) Ranked by Country- China (excluding Mongolia), Germany, Argentina, India, United Kingdom, Sri Lanka, Japan, Canada, Indonesia, Kenya and Others (In US$ Thousands) (includes corresponding Graph/Chart)
- Product Innovations/Introductions
- Strategic Corporate Developments
- Focus on Select US Players
B. Market Analytics
- a. Volume Analytics
- Table 77: United States Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 78: United States Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 79: United States Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 80: United States 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010
- b. Dollar Analytics
- Table 81: United States Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 82: United States Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 83: United States Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 84: United States 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010

2. Canada

A. Market Analysis
- Current and Future Analysis
- On-Trade Outlets Propel Growth
- Green Tea Gains Popularity
- Leading Players
- Table 85: Canadian Hot Beverages Market (2007E): Percentage Share Breakdown of Value Sales (*) by Leading Players -Kraft Canada Inc, Nestlé Canada Inc, Unilever Canada Ltd, Sara Lee Corp of Canada, Tetley Tea Co, Hain Celestial Group Inc, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Coffee Brands
- Table 86: Canadian Coffee Market (2005): Percentage Share Breakdown of Value Sales by Major Players - Maxwell House, Nabob, Nescafé,General Foods International, Melitta, Starbucks, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Tea Brands
- Table 87: Canadian Tea Market (2005): Percentage Share Breakdown of Retail Value Sales by Leading Companies -Tetley, Celestial Seasonings, Twinings, Red Rose, Salada, Lipton, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Distribution Channels
- Table 88: Canadian Hot Beverages Market (2007 E): Percentage Share Breakdown of Retail Volume Sales by Distribution Channels - Supermarkets/ Hypermarkets, Other Food Stores, Discounters, Vending, and Others (includes corresponding Graph/Chart)
- Table 89: Canadian Hot Tea Market (2006): Percentage Share Breakdown by Location of Consumption - Workplace, School, Hospital, FSR, QSR and Others (includes corresponding Graph/Chart)
- Import & Export Scenario
- Table 90: Canadian Coffee Exports (2004-2006) Ranked by Destination -United States, Australia, United Kingdom, Japan, Ireland, South Korea, Germany, New Zealand, United Arab Emirates, Czech Republic and Others (In US$ Thousands)
- Table 91: Canadian Tea Exports (2004-2006) Ranked by Destination- United Kingdom, Japan, Ireland, United Arab Emirates, Singapore, China, Hong Kong, India, Australia, Sweden and Others (In US$ Thousands)
- Product Innovations/Introductions
- Strategic Corporate Developments
- Focus on Canadian Player
B. Market Analytics
- a. Volume Analytics
- Table 92: Canadian Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 93: Canadian Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 94: Canadian Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 95: Canadian 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010
- b. Dollar Analytics
- Table 96: Canadian Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 97: Canadian Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 98: Canadian Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 99: Canadian 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010

3. Japan

A. Market Analysis
- Current and Future Analysis
- Coffee Market - A Review
- Coffee Segment Gaining Ground Vis-à-visTea Market
- Rising Popularity of Fresh Ground Coffee
- Tea Market
- Market Leaders
- Table 100: Japanese Hot Beverages Market (2007(E)): Percentage Share Breakdown of Retail Value Sales by Major Players - Nestlé Japan Ltd, AGF, UCC Ueshima Coffee Co Ltd, Ito En Ltd, Private Label, and Others (includes corresponding Graph/Chart)
- Key Players Within Fresh Ground and InstantCoffee Markets
- Leading Coffee Brands
- Table 101: Japanese Coffee Market (2005): Percentage Share Breakdown of Retail Value Sales by Leading Brands -Excella, Nescafé, UCC, President, Maxim, Blendy, Key, VP, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Tea Brands
- Table 102: Japanese Tea Market ( 2005): Percentage Share Breakdown of Retail Value Sales by Popular Brands - Ito En, House Foods, Nittoh, Sir Thomas Lipton, Lipton Yellow Label, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Distribution Channels
- Table 103: Japanese Distribution Channels for Hot Beverages Market (2007 E): Percentage Share Breakdown of Volume Sales by Supermarkets/ Hypermarkets, Other Food Stores, Discounters, Vending, and Others (includes corresponding Graph/Chart)
- Product Innovations/Introductions
- Strategic Corporate Developments
B. Market Analytics
- a. Volume Analytics
- Table 104: Japanese Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 105: Japanese Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015(includes corresponding Graph/Chart)
- Table 106: Japanese Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 107: Japanese 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010
- b. Dollar Analytics
- Table 108: Japanese Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 109: Japanese Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 110: Japanese Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 111: Japanese 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010

4. Europe

A. Market Analysis
- Current & Future Analysis
- Analysis by Geographic Region
- Table 112: European Market for Hot Beverages (Coffee and Tea) (2001-2010): Geographic Regions Ranked by Volume Growth - France, Germany, Italy, UK, Spain, Russia and Rest of Europe. (includes corresponding Graph/Chart)
- Analysis by Product Segment
- Table 113: European Market for Hot Beverages (Coffee and Tea) (2001-2010): Product Segments Ranked by Volume Growth - Coffee and Tea
- Hot Beverages Market in Europe - Major Brandsin Regions -Germany, Spain, France and theGreat Britain
- Per-Capita Coffee Consumption
- Table 114: European Per-Capita Coffee Consumption (2006E) by Country - Finland, Holland, Norway, Denmark, Sweden, Austria, Switzerland, Belgium and Others (In Kilograms) (includes corresponding Graph/Chart)
B. Market Analytics
- a. Volume Analytics
- Table 115: European Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 116: European Long-term Projections for Hot Beverages (Coffee and Tea) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 117: European Historic Review for Hot Beverages (Coffee and Tea) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 118: European 20-Year Perspective for Hot Beverages (Coffee and Tea) by Geographic Region - Percentage Breakdown of Unit Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 1991,1997, 2007, 2010 (includes corresponding Graph/Chart)
- Table 119: European Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 120: European Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 121: European Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 122: European 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010
- b. Dollar Analytics
- Table 123: European Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 124: European Long-term Projections for Hot Beverages (Coffee and Tea) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Milllion for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 125: European Historic Review for Hot Beverages (Coffee and Tea) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 126: European 20-Year Perspective for Hot Beverages (Coffee and Tea) by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 1991,1997, 2007, 2010 (includes corresponding Graph/Chart)
- Table 127: European Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 128: European Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 129: European Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 130: European 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010

4a. France

A. Market Analysis
- Current and Future Analysis
- Leading Players
- Table 131: Leading Players in the French Coffee Market (2006): Percentage Share Breakdown of Value Sales by Leading Players - Kraft, Nestlé, Sara Lee and Others (includes corresponding Graph/Chart)
- Leading Coffee Brands
- Table 132: French Coffee Market (2004 & 2005): Percentage Share Breakdown of Retail Value Sales by Major Brands - Carte Noire, Maison du Café, Grand' Mère, Jacques Vabre, Nescafé, Segafredo, Lavazza, Legal, Maxwell House, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Tea Brands
- Leading Distribution Channels
- Table 133: French Hot Beverages Market (2007 E): Percentage Share Breakdown of Volume Sales by Leading Distribution Channels - Supermarkets/Hypermarkets, Discounters, Other Food Stores, Vending, and Others (includes corresponding Graph/Chart)
- Strategic Corporate Development
B. Market Analytics
- a. Volume Analytics
- Table 134: French Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 135: French Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 136: French Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 137: French 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010
- b. Dollar Analytics
- Table 138: French Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 139: French Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 140: French Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 141: French 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010

4b. Germany

A. Market Analysis
- Current and Future Analysis
- Germany - A Coffee Drinking Nation
- Soluble Coffee Market Garners Lion’s Share
- Coffee Export Import Scenario
- Emergence of Private Roasting Shops
- Tea Industry- An Insight
- Tea Exports
- Leading Players
- Table 142: German Hot Beverages Market (2007E): Percentage Share Breakdown of Retail Value Sales by Major Players - Kraft Foods Deutschland GmbH, Tchibo Holding AG, Nestlé Deutschland AG, Alois Dallmayr OHG, Melitta Unternehmensgruppe Bentz KG, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Coffee Brands
- Table 143: Coffee Market in Germany (2005): Percentage Share Breakdown of Retail Value Sales by Leading Brands - Jacobs, Tchibo, Dallmayr, Eduscho, Nescafé, Melitta, Café Hag, Grandos, Private Label, and Others(includes corresponding Graph/Chart)
- Leading Tea Brands
- Table 144: German Market for Tea (2005): Percentage Share Breakdown of Retail Value Sales by Major Brands -Teekanne, Messmer, Milford, Teefix, Nestea, Sir Winston, Private Label, and Others) (includes corresponding Graph/Chart)
- Leading Distribution Channels
- Table 145: Leading Distribution Channels in the German Hot Beverages Market (2007 E): Percentage Share Breakdown of Retail Volume Sales by Supermarkets/ Hypermarkets, Other Food Stores, Discounters, Vending, and Others (includes corresponding Graph/Chart)
- Focus on Key German Player
- Strategic Corporate Development
B. Market Analytics
- a. Volume Analytics
- Table 146: German Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 147: German Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 148: German Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 149: German 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010
- b. Dollar Analytics
- Table 150: German Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 151: German Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 152: German Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 153: German 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010

4c. Italy

A. Market Analysis
- Current and Future Analysis
- Coffee and Tea Industry
- Market Leaders
- Table 154: Italian Hot Beverages Market (2007E): Percentage Share Breakdown of Retail Value Sales by Leading Companies - Luigi Lavazza SpA, Nestlé Italiana Spa, Kraft Jacobs Suchard SpA, Illycaffé SpA, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Coffee Brands
- Table 155: Italian Coffee Market (2005): Percentage Share Breakdown of Value Sales by Leading Brands - Lavazza, Splendid, Kimbo, Nescafé, Segafredo, Illy, Casa del Caffé Vergnano, Private Label, and Others) (includes corresponding Graph/Chart)
- Leading Tea Brands
- Table 156: Tea Market in Italy (2005): Percentage Share Breakdown of Retail Value Sales by Major Brands -Bonomelli, Teekanne, Lipton, Sogni d' Oro, Té Star, L' Angelica, Ati, Sir Winston, Ricola, Montania, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Distribution Channels
- Table 157: Italian Hot Beverages Market (2007 E): Percentage Share Breakdown of Volume Sales by Distribution Channels -Supermarkets/Hypermarkets, Other Food Stores, Discounters, Vending, and Others (includes corresponding Graph/Chart)
- Exports Scenario
- Product Innovation/Introduction
- Strategic Corporate Developments
B. Market Analytics
- Table 158: Italian Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 159: Italian Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 160: Italian Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 161: Italian 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010
- b. Dollar Analytics
- Table 162: Italian Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 163: Italian Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 164: Italian Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 165: Italian 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010

4d. The United Kingdom

A. Market Analysis
- Current and Future Analysis
- An Overview
- Coffee Market in the UK
- Growing Coffee Bar Chains Culture
- Leading Brands in the UK Hot Beverages Market
- Table 166: UK Market for Hot Beverages (2005): Percentage Share Breakdown of Value Sales by Major Brands-Nescafe Original, PG Tips, Tetley, Nescafe Gold Blend, Twinings, Typhoo, Yorkshire Tea, Horlicks, Kenco Rappor and Others (includes corresponding Graph/Chart)
- Leading Players
- Table 167: UK Hot Beverages Market (2007E): Percentage Share Breakdown of Value Retail Sales by Leading Players -Nestlé UK Ltd, Tetley Group Ltd, Van den Bergh Foods Ltd, Kraft Jacobs Suchard Ltd, Premier Brands Ltd, Twining & Co Ltd, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Coffee Brands
- Table 168: UK Coffee Market (2005): Percentage Share Breakdown of Retail Value Sales by Leading Brands - Nescafé, Kenco, Douwe Egberts, Maxwell House, Cafédirect, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Tea Brands
- Table 169: Leading Tea Brands in the UK Market (2006: Percentage Share Breakdown of Retail Value Sales by PG Tips, Tetley, Twinings, Typhoo, and Others (includes corresponding Graph/Chart)
- Leading Distribution Channels
- Product Innovations/Introductions
- Strategic Corporate Developments
- Focus on Key UK Player
B. Market Analytics
- a. Volume Analytics
- Table 170: UK Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 171: UK Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 172: UK Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000
- Table 173: UK 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010
- b. Dollar Analytics
- Table 174: UK Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 175: UK Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 176: UK Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 177: UK 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010

4e. Spain

A. Market Analysis
- Current and Future Analysis
- Market Leaders
- Table 178: Hot Beverages Market in Spain (2007E): Percentage Share Breakdown by Leading Companies- Nestlé SA, Douwe Egberts España SA, Nutrexpa SA, Kraft Jacobs Suchard Iberia SA, Pompadour Ibérica SA, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Coffee Brands
- Table 179: Spanish Market for Coffee (2004): Percentage Share Breakdown of Retail Value Sales by Leading Brands- Nescafé, Marcilla, Saimaza, Bonka, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Tea Brands
- Table 180: Spanish Market for Tea (2004): Percentage Share Breakdown of Retail Sales by Leading Brands- Hornimans, Pompadour, Granja San Francisco, Private Label, and Other (includes corresponding Graph/Chart)
- Leading Distribution Channels
- Table 181: Spanish Market for Hot Beverages (2007E): Percentage Share Breakdown of Volume Sales by Leading Distribution Channels- Supermarkets/Hypermarkets, Discounters, Other Food Stores, Vending, and Others (includes corresponding Graph/Chart)
- Imports of Raw Coffee Nuts
- Table 182: Spanish Raw Coffee Nuts Imports (2006)- Percentage Breakdown By Countries-Vietnam, Brazil, Colombia, Germany, Uganda, Ivory Coast and Others (In Terms of Volume) (includes corresponding Graph/Chart)
B. Market Analytics
- Table 183: Spanish Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 184: Spanish Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015(includes corresponding Graph/Chart)
- Table 185: Spanish Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 186: Spanish 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010
- b. Dollar Analytics
- Table 187: Spanish Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 188: Spanish Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 189: Spanish Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 190: Spanish 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010

4f. Russia

A. Market Analysis
- Current and Future Analysis
- Growing Coffee Culture
- Foreign Companies Eye Russian Beverage Market
- Russian Tea Market Dynamics
- Teabags: A New Source of Growth
- Market Leaders
- Table 191: Russian Market for Hot Beverages (2007e): Percentage Share Breakdown of Retail Value Sales by Leading Companies-Nestlé Kraft Jacobs Suchard Ltd, Lipton, Dilmah Moscow Ltd, Private Label, and Others** (includes corresponding Graph/Chart)
- Leading Coffee Brands
- Table 192: Russian Market for Coffee (2004): Percentage Share Breakdown of Retail Value Sales by Leading Brands- Nescafé, Nescafé, Tchibo, Jacobs Monarch, Moccona, Maxwell House, and Others (includes corresponding Graph/Chart)
- Leading Tea Brands
- Table 193: Russian Market for Tea (2004): Percentage Share Breakdown of Retail Value Sales by Leading Brands- Beseda, Chai Indisky, Sir Thomas Lipton, Ahmad Darjeeling, Dilmah, Princess Noori, Jacksons of Piccadilly, Twinings, Pickwick, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Distribution Channels
- Table 194: Russian Market for Hot Beverages (2007E): Percentage Share Breakdown of Volume Sales by Leading Distribution Channels- Food Stores, Supermarkets/ Hypermarkets, Discounters, Vending, and Others (includes corresponding Graph/Chart)
- Product Innovations/Introduction
- Strategic Corporate Developments
B. Market Analytics
- Table 195: Russian Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 196: Russian Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 197: Russian Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 198: Russian 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010
- b. Dollar Analytics
- Table 199: Russian Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 200: Russian Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 201: Russian Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 202: Russian 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010

4g. Rest of Europe

A. Market Analysis
- Current and Future Analysis
- Key Markets of Rest of Europe
- Austria
- Belgium
- Bulgaria
- Czech Republic
- Finland
- Ireland
- Poland
- Portugal
- The Netherlands
- Denmark
- Norway
- Sweden
- Switzerland
- Turkey
- Ukraine
- Product Innovation/Introduction
- Strategic Corporate Developments
- Focus on Players
- Nestle SA (Switzerland)
B. Market Analytics
- a. Volume Analytics
- Table 203: Rest of Europe Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 204: Rest of Europe Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015(includes corresponding Graph/Chart)
- Table 205: Rest of Europe Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000(includes corresponding Graph/Chart)
- Table 206: Rest of Europe 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010
- b. Dollar Analytics
- Table 207: Rest of Europe Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 208: Rest of Europe Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 209: Rest of Europe Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 210: Rest of Europe 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010

5. Asia-Pacific

Market Analysis
a. Volume Analytics
Table 211: Asia Pacific Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Geographic Region - China and India Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 212: Asia Pacific Long-term Projections for Hot Beverages (Coffee and Tea) by Geographic Region - China and India Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 213: Asia-Pacific Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 214: Asia-Pacific Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 215: Asia-Pacific Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 216: ASIA-PACIFIC 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart)
Table 217: Asia Pacific 20-Year Perspective for Hot Beverages (Coffee and Tea) by Geographic Market- Percentage Breakdown of Unit Sales for China, India, and Rest of Asia-Pacific Markets for 2001, 2007, and 2010
b. Dollar Analytics
Table 218: Asia-Pacific Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 219: Asia-Pacific Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 220: Asia-Pacific Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 221: Asia-Pacific 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010

5a. China

A. Market Analysis
- Coffee Market in China
- An Under Penetrated Market
- Production Scenario
- Chinese Tea Industry
- RTD Tea
- Table 222: Chinese RTD Tea Market (2004 & 2005): Percentage Breakdown of Dollar Sales by Leading Players- Tingyi, Uni-President, Wahaha, Coca-Cola, Kirin, Suntory and Others (includes corresponding Graph/Chart)
- Tea Exports
- Product Innovations/Introductions
- Strategic Corporate Developments
B. Market Analytics
- Volume Analytics
- Table 223: Chinese Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 224: Chinese Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015(includes corresponding Graph/Chart)
- Table 225: Chinese 10-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 2001, 2007 and 2010
- 5b . India
A.Market Analysis
- Coffee Industry Set to Boom
- Role of Coffee Board of India Intensifies
- Coffee Export Trends
- Table 226: Production of Coffee in India : 1995-2006 (In ‘000 tons) (includes corresponding Graph/Chart)
- Table 227: Indian Coffee Exports for the Years 2006 & 2005 By Destination-Italy, Russian Federation, Germany, Belgium, Spain, Slovenia, Ukraine, Greece, Finland, Japan and Others (In Terms of Volume) (includes corresponding Graph/Chart)
- Tea Industry
- Production Scenario
- Assam-The Heart of Indian Tea Industry
- Table 228: Production of Tea in India for the Years 2000-2005 (In Thousand Tons) (includes corresponding Graph/Chart)
- Table 229: Indian Tea Industry (2004-2005): Percentage breakdown of Production by State-Assam, West Bengal, Tamil Nadu, Kerala, Karnataka and Others (includes corresponding Graph/Chart)
- Export Scenario
- Indian Tea Exports On Rise
- Table 230: Indian Tea Exports for the Years 2000- 2005- By Volume (In Thousand Tons) and Value (In Rs. Million) (includes corresponding Graph/Chart)
- Industrial Promoting Activities
- Competition from Other Exporters
- Indian Tea Exports to Pakistan to Rise
- India Boosts Exports to Egypt
- Product Innovations/Introductions
- Strategic Corporate Developments
- Focus on Select Players
B. Market Analytics
- Volume Analytics
- Table 231: Indian Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 232: Indian Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 233: Indian Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 234: Indian 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010

5c. Rest of Asia-Pacific

A. Market Analysis
- Australia
- Market Snapshot
- Table 235: Value and Volume Sales of Coffee in the Australia in the Year 2005 By Segment- Instant Coffee and Roast & Ground Coffee or Espresso/filter- Value (In US$ Million) and Volume (In Tons) (includes corresponding Graph/Chart)
- Table 236: Australian Instant Coffee Industry (2005): Percentage Breakdown of Dollar Sales* by Leading Brands-Nescafe, Moccona, Bushells, Pablo, Maxwell House and Others (includes corresponding Graph/Chart)
- Indonesia
- Coffee Industry in Indonesia
- Fortified Coffee Sales on Rise
- Indonesian Tea Market
- Tea Processing in Indonesia
- West Java: Indonesia’s Tea Production Hub
- Malaysia
- Table 237: Malaysian Hot Beverages Industry (2006): Percentage Breakdown By Leading Players-NatBio and Others
- Table 238: Malaysian Coffee Industry (2005): Percentage Breakdown of RTD Coffee By Segment-Soluble Coffee (Granule/Powder), Instant Premixed Coffee and Liquefied Coffee (includes corresponding Graph/Chart)
- Philippines
- South Korea
- Table 239: South Korean Coffee Industry (2006): Percentage Breakdown By Segment-Single Serving Premixed Coffee, Instant Coffee, Canned Coffee, and Whole-bean Coffee (includes corresponding Graph/Chart)
- Sri Lanka
- Thailand
- Green Tea -A Flourishing Market
- Table 240: Green Tea Drink Market in Thailand (2005): Percentage Breakdown of Dollar Sales by Leading Players-Oishi, Unif, Sencha, Lipton, Pokka, TIPCO, Cha Lee Wan and Others (includes corresponding Graph/Chart)
- Vietnam
- Vietnam Export Market
- Table 241: Vietnamese Tea Exports (2004): Percentage Share Breakdown by Export Destinations -Pakistan, Taiwan, Russia, Japan, Poland, Germany, Iraq, Malaysia, USA. India and Others (includes corresponding Graph/Chart)
- Coffee Exports
- Instant Coffee
- Focus on Select Players
- Product Launches
- Strategic Corporate Developments
B. Market Analytics
- a. Volume Analytics
- Table 242: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 243: Rest of Asia-Pacific Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 244: Rest of Asia-Pacific 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010

6. Latin America

A. Market Analysis
- Current and Future Analysis
- Key Latin American Markets
- Brazil
- Table 245: Percentage Share of Brazilian Coffee Production in World Coffee Market (2001-2004) by Specialty Types- Arabica and Robusta (in million bags) (includes corresponding Graph/Chart)
- Table 246: Brazil Production Market for Coffee (2002-2004): Breakdown by States/Varieties- Minas Gerais (Southwest 1/, Central-Western 1/, Southeast 1/), Espirito Santo (Robusta and Arabica), and Sao Paulo 1/, Parana 1/ and Others (Robusta and Arabica) (in Million 60-kilogram bags) (includes corresponding Graph/Chart)
- Key Market Drivers in Coffee Industry
- Elevated Prices Help Maintain CoffeeValue Sales
- Exports Scenario
- Leading Players
- Table 247: Brazilian Hot Beverages Market (2004): Percentage Share Breakdown of Retail Value Sales by Leading Players- Cia União dos Refinadores de Açucar e Café, Nestlé Brasil Ltda, Melitta do Brasil Indústria e Comércio Ltda, Café do Ponto do Brasil SA, Leão Júnior SA, Quaker Brasil Ltda, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Coffee Brands
- Table 248: Brazilian Market for Coffee (2004): Percentage Share Breakdown of Retail Value Sales by Leading Brands- Pilão, Melitta, Nescafé, Café do Ponto, Caboclo, Private Label, and Others (includes corresponding Graph/Chart)
- Leading Tea Brands
- Table 249: Brazilian Market for Tea (2004): Percentage Share Breakdown of Retail Value Sales by Leading Brands- Leão, Celestial Seasonings, Twinings, Oetker, Lintea, and Others (includes corresponding Graph/Chart)
- Leading Distribution Channels
- Table 250: Brazilian Market for Hot Beverages (2007E): Percentage Share Breakdown Volume Sales by Leading Distribution Channels- Supermarkets/Hypermarkets, Food Stores, and Others (includes corresponding Graph/Chart)
- Columbia
- Domestic Consumption Poised to Grow
- Exports Likely to Go Up
- Costa Rica
- Guatemala
- Mexico
- Puerto Rico
- Product Innovations/Introductions
- Strategic Corporate Developments
B. Market Analytics
- a. Volume Analytics
- Table 251: Latin American Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 252: Latin American Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 253: Latin American Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 254: Latin American 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010
- b. Dollar Analytics
- Table 255: Latin American Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 256: Latin American Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 257: Latin American Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 258: Latin American 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010

7. Rest of World

A. Market Analysis
- Current and Future Analysis
- Key Markets of The Middle East
- Saudi Arabia
- Coffee Chains’ Expansion in Saudi Arabia
- Highly Fragmented Market
- Focus on Middle East Player
- Africa
- Ethiopia
- Kenya
- Coffee Industry
- Tea Industry
- Product Innovation/Introduction
- Strategic Corporate Developments
B. Market Analyticsm
- a. Volume Analytics
- Table 259: Rest of World Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 260: Rest of World Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 261: Rest of World Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 262: Rest of World 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010
- b. Dollar Analytics
- Table 263: Rest of World Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 264: Rest of World Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 265: Rest of World Historic Review for Hot Beverages (Coffee and Tea) by Product Segment - Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 266: Rest of World 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment - Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010

Hot Beverages (Coffee and Tea)

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

II. EXECUTIVE SUMMARY

1. Current & Future Analysis

2. Coffee Industry - An Overview

3. Tea Industry - An Overview

4. Product Overview

5. Product Innovations/Introductions

6. Recent Industry Activity

7. Focus on Select Global Players

8. Global Market Perspective

III. MARKET

1. The United States

2. Canada

3. Japan

4. Europe

4a. France

4b. Germany

4c. Italy

4d. The United Kingdom

4e. Spain

4f. Russia

4g. Rest of Europe

5. Asia-Pacific

5a. China

5c. Rest of Asia-Pacific

6. Latin America

7. Rest of World