Abstract
Features:
- Profile: Frengo
- Profile: Mobestar
- Profile: Sparta Social Networks
- Profile: MOKO (Loop Mobile)
- Profile: CollectiveX
- Analysis and Opportunities
Drawing upon in-depth interviews with senior executives at five companies that
are involved with mobile social networking at different points along the value
chain and in different ways, this report clearly explains how the mobile
social networking market is structured, how it works and what the success
formula is.
For each of the five profiled companies, the report first describes the
service proposition and then explains the company' s market position and
strategy.
This enables the mobile social networking sector to be positioned within the
wider social media landscape, which is clearly mapped out. The report then
analyses the relative roles of the online and mobile platforms, both of which
are centrally involved in mobile social networking.
The report then concludes by explaining how to create winning mobile social
networking propositions and identifying four new market opportunities that
will be interesting to mobile operators, mobile service providers and new
entrants.
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