Mobile Social Networking

EXECUTIVE SUMMARY

MARKET REVIEW

• FRENGO
  • Outline
  • Social Networking Aspects
  • Unconventional Approach to Mobile Content Services
  • Developer Community
• MOKO (LOOP MOBILE)
  • Outline
  • Service: Key Features
• MOBESTAR
  • Market Position
  • Outline
  • Service: Key Features
• COLLECTIVEX, INC
  • Market Position
  • Outline
  • Service: Key Features
• SPARTA SOCIAL NETWORKS
  • Market Position
  • Feature Dependency
  • Example Market Applications

ANALYSIS

• DEFINITIONS, STRUCTURE & VALUE CHAIN
  • What, exactly is Social Networking?
  • How does Social Networking relate to Social Media?
  • What does the value chain look like?
• CHANNEL MIX
  • Leveraging Strengths, Avoiding Weaknesses
  • Another Perspective
• OPPORTUNITIES: MOBILE SOCIAL NETWORKING
  • Platforms
  • Developer Communities

• Figure 1: Relationship Between Mobile Channel, Social Content and Social Services
• Figure 2: Social Media Value Chain: Social Networking Impacts on All Parts of the Value Chain and all Digital Channels
• Figure 3: Mobile Social Networking in Perspective
• Figure 4: Generic Applicability of Social Networking: 3 Main Categories With Examples

• Table 1: Frengo (Selected Features): Strength of Social Networking Aspect is Feature-dependant
• Table 2: Relative Market Positioning: Frengo and MOKO
• Table 3: Similarities Between Two Powerful Applications That are Enabled by Digital Platforms
• Table 4: Mobile Channel : Summary of Main Strengths and Weaknesses
• Table 5: Online Channel : Summary of Main Strengths and Weaknesses