Zune: A New Direction for Digital Entertainment

Table of Contents

BACKGROUND

Market Forces

• The Beginning of the End of the PC Era
• New Digital Platforms
• Why Zune?

Zune Announcement

MARKET CONCENTRATION

Methodology

Definitions of Different Types of Digital Music Retailer

• Category (I) Retailers
• Category (II) Retailers
• Category (II) Retailers

Market Shares: Music Retail

• Marketing Expenditure
• Whole Product Quality

Implications: Specialists

WIDER CONSIDERATIONS

• Other Content and Device Categories
• Pricing Power