Abstract
Features:
- Market Requirements
- Route to Market
- Rival DRMs
- Technical Outline
- Market Scenarios
- Recent Developments
Led primarily by InterTrust, a company jointly owned by Sony and Philips,
Marlin is an open DRM aimed primarily at the consumer electronics market.
Like or loathe it, DRM has become a fact of life for those working in the
digital entertainment industry: would-be service providers will get nowhere
without an acceptable DRM solution and consumers are becoming increasingly
intolerant of DRM implementations which are overly restrictive.
This means that is it important for all parts of the digital media value chain
to understand the significance of the latest developments in DRM, especially
major initiatives like Marlin.
Accordingly, this report has been prepared to provide digital media
professionals with a clear understanding of the essence of Marlin and a solid
appreciation of the issues involved in turning what is currently little more
that a comprehensive set of specifications into a major commercial success.
The report first outlines the key requirements being placed on DRM vendors by
content owners, brands, service providers and consumers.
Next, drawing upon extended interviews with executives at InterTrust, the
report then identifies the unique technical differentiator of Marlin and its
significance for service providers and consumers.
But while the technical aspects are important, clever algorithms and novel IP
will not be enough to guarantee success.
Therefore, the report also presents a detailed review of the possible routes
to market for Marlin by looking at the essential stages along the
commercialisation path within the context of various market development
scenarios.
Each scenario assumes a different set of outcomes for key market uncertainties
such as the digital entertainment strategies of internet brands like MySpace,
Google and Yahoo!, how OMA DRM V2.0 and Microsoft Vista might evolve and wild
card factors such as regulatory intervention by the EU.
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