Abstract
Part 1: Value and Payment
- U.S. Consumer Survey
- Importance of Music
- Piracy Levels
- Expenditure on Music
- Hard-core Non-payers
- Analysis and Implications
The report begins by looking at five different types of musical entertainment,
including a personal music collection, concerts and music services. The five
options are then compared based on the importance of each option to the survey
group and their willingness to pay for it.
Next, the question of piracy is addressed for both the CD and digital music.
This is analysed using the size of each respondent' s personal music collection
and the proportion that has been acquired on a paid-for basis. Piracy levels
are analysed using an absolute and actual approach.
The report then looks at current and anticipated levels of expenditure on CDs
and digital music. Throughout the report, the difference between music
enthusiasts and non-enthusiasts is highlighted.
The report then provides an in-depth analysis of the results and what they
mean for the music industry.
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