Facebook Platform

Facebook Platform

• Application Programming Interface (API)
• Mass Distribution Function
  • Conventional Viral Distribution Process
  • Viral Distribution within the Facebook Platform
  • Key Point: Opportunity
• Monetisation Environment

Limitations

• Proprietary
  • Current Reality: Incompatible Platforms
  • Market Requirement: Platform Independence
• Platform Licensing
  • Current Reality: Facebook Platform not Licensable
  • Market Requirement: Licensable Platform
• Weak on Social Data
• Market Dynamics
  • New Growth: Emerging Social Networking Markets
  • Limits to Growth: Facebook
  • Saturation of the Application Market: User Overload
  • New Distribution Channel, but Limitations

Towards a Common Platform

• Market Demand
• Analogy: Desktop Operating Systems
  • Need for a Common Platform
  • Competing with Partners: Application Developers
• Market Development
  • Market Expansion: New Sites, New Services and New Applications
  • Inter-graph Features

Market Implications

• We Design vs. You Design
• Portal Model
• Extension to P2P
• Media Distribution
• Mobile
• Facebook: The New Bowser?