Social Media and Content Syndication

• Latest Developments
• User-defined Media
• Role of Developer APIs
• Operational Details
• Advertising and Monetisation
• Viral Distribution

This report explains a new way for how online and mobile sites could distribute their services to end users using a syndicated, social approach. The report will be of immediate interest to professionals who are involved in content services, both online and mobile. The report first finds that the rules which govern how online and mobile services are conceived and distributed are changing. The old way was to hire creative people who would then build an online ‘service superstore' which would be attractive to users because of the breadth and quality of content on offer. Brands like Yahoo! and Vodafone live! have typified this approach, but thousands of other companies are also pursuing the same model, albeit on a smaller scale. But the report explains why trends like social bookmarking, media syndication and developer APIs- plus many others- mean that the ‘service superstore' model is not sustainable and so companies like Yahoo and Vodafone will need to re-think how they conceive and distribute content-based services. Accordingly, the report presents a detailed step-by-step approach for how a content portal like Yahoo! could evolve its offer from one that is orthogonal with consumer trends into one that is in synch with the key forces that are driving the latest developments on the internet. The report clearly explains how content owners, service providers and advertisers would benefit from a syndicated, social approach to the distribution of their material. In addition, the report contains detailed descriptions of how the underlying technology could work.