Google Android

• Android' s Key Features
• Adoption Barriers
• Strategic Imperative
• 5 Key Differentiators
• 700MHz Wireless Auction
• Implications

This report begins by describing the key features of Android in some detail. Based on our own experimentation with the Android SDK, supported by senior-level interviews with technical representatives at Google, we describe the 10 most important differentiating features of Android, compared to rival mobile phone operating systems.

The report then analyses what Android means for the mobile industry by considering the implications for companies who supply software for mobile phones and mobile operators.

The considerable adoption barriers facing Android are discussed along with what Google is doing to surmount those barriers.

The report clearly explains why Google has introduced Android, how Android fits in with Google' s wider strategy and what relationship Android has with Google' s upcoming bid for wireless spectrum in the U.S.

This report will be valuable to professionals who have an interest in mobile content services (either on the content or service side) and in the future of the mobile internet.

In particular, those in the music industry who see the mobile channel as a big opportunity for music distribution will find this report to be essential reading.