Abstract
Radical, Workable and Compelling
- Detailed rationale
- Proposition to key stakeholders
- Retail model & pricing
- Developer community and API
- New way to distribute web services
- Infrastructure requirements
Subject Area
This report describes a radical but workable solution to the key problem faced
by the recorded music industry which is how to distribute music content over
the internet in a way that ensures the industry is properly paid.
Report Content
The report begins by setting out what could be termed a ' general theory of
virtual music' Ten core concepts are outlined and their implications and
significance explained in detail.
The report then explains System-V in detail, first by clearly covering the
proposition to the three key stakeholders (the music industry, the technology
industry and consumers) and then by looking at topics such as pricing, the
retail model, usage rights and the user experience.
In the next section, the infrastructure needed to support System-V is
explained in detail. The four key system components are identified and
explained in detail: music files, software, developer community and
administration.
In particular, the developer community section of the report presents a
remarkable vision for how System-V would catalyse the development of a new
class of web services which would be distributed by users themselves using the
music files as the distribution vehicle.
Who Should Read this Report?
- The CEOs of the four major record labels;
- Executive-level decision makers working in the music and technology
industries;
- Those who have enquiring minds and are interested in whether there might
be a solution to the music industry' s problems after all.
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