Abstract
Pricing Strategies - the outlook for Medical Devices and Diagnostic Companies
Pricing strategies need to balance the demands of the market, i.e. what the
customer needs and wants, with the needs of the company. Pricing objectives
need to be closely linked with organizational and marketing objectives, as
well as taking account of cash-flow requirements, profit objectives and return
on investment (ROI). In addition, they must take into account the market's
price sensitivity, which is defined as the relative importance of price in a
purchasing decision. In view of the complexities involved in pricing obtaining
an efficient pricing strategy is an important issue for all medical device and
diagnostic companies.
This latest strategic publication from HBS Consulting " Pricing Strategies for
Medical Device and Diagnostic Companies" provides:
- An analysis of the benefits and advantages various pricing strategies can
offer
- Provides an insight into impacting factors affecting pricing strategies in
Europe , US and Japan
- Case studies reviewing experiences of companies within the medical device
and diagnostic sectors
Pricing is a strategy that should be understood by all the members of a
company and this report is relevant to all medical device company employees.
However, its specific target is pricing managers, marketing and sales
personnel of medical device companies who should be working together to
develop their companies' pricing strategy.
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