Abstract
This Health Industry Insights report provides an industry go-to-market strategy
guide that details the IT trends, challenges, and opportunities that will shape
the pharmaceutical industry in 2008. From reporting on the general health of
the industry, zeroing in on the fastest-growing geographic segments and top
technology buyers, to providing key IT budget and industry metrics, this guide
gives pharmaceutical companies a bird' s-eye view of everything they need to
know to build a go-to-market plan for the coming year.
"IT spending in the pharmaceuticals industry remains strong, with overall IT
spending expected to grow 7.2% in 2008. During 2008, the industry will continue
to increase its use of BI tools and expand its adoption of IT outsourcing, and
improving drug safety will remain a top priority for most companies." - Eric
Newmark, research manager, Health Industry Insights.
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