2008 Life Science Sales and Marketing IT Benchmark Guide

Table of Contents

• Table of Contents
• Health Industry Insights Opinion
• In This Report
  • Brief Description of the Domain
  • Methodology
• Situation Overview
• Benchmark Analysis
  • Sales and Marketing Budget Analysis
    • Looking Back at 2007: Sales and Marketing IT Spend 2007 - Hardware, Software, and Services
    • Table: Pharma and Biotech Sales and Marketing IT Spend, 2007
    • Looking Ahead to 2008: Sales and Marketing Budgeted IT Spend 2008 - Hardware, Software, and Services
      • Overall Budgeted IT Spend
      • Table: Sales and Marketing Overall IT Spend by Company Size, 2008
      • Table: Sales and Marketing Overall IT Spend by Industry Segment, 2008
      • Budgeted Hardware Spend
      • Table: Sales and Marketing Hardware Spend by Company Size, 2008
      • Table: Sales and Marketing Hardware Spend by Industry Segment, 2008
      • Budgeted Software Spend
      • Table: Sales and Marketing Software Spend by Company Size, 2008
      • Table: Sales and Marketing Software Spend by Industry Segment, 2008
      • Budgeted IT Services Spend
      • Table: Sales and Marketing IT Services Spend by Company Size, 2008
      • Table: Sales and Marketing IT Services Spend by Industry Segment, 2008
    • Sales and Marketing Spend - Percentage of Corporate Revenue
    • Table: Share of Corporate Revenue Spent on Sales and Marketing by Company Size, 2008
    • Table: Share of Corporate Revenue Spent on Sales and Marketing by Industry Segment, 2008
    • Sales and Marketing Projects - Funding Sources
    • Table: Share of Sales and Marketing Projects Funded by Line of Business and Traditional IT by Company Size, 2008 (Mean %)
    • Table: Share of Sales and Marketing Projects Funded by Line of Business and Traditional IT by Industry Segment, 2008 (Mean %)
  • Sales and Marketing Technologies Analysis
    • Technology Importance
    • Table: Importance of IT Solutions to Sales and Marketing Success
    • Budgeted Technology Spend for 2008
    • Table: Planned IT Spending by IT Solution, 2008
    • Expected Source of Purchase for 2008 Planned Technology Purchases
    • Table: Planned Source of IT Solutions Purchase, 2008 (% of Respondents)
• Essential Guidance
  • Actions to Consider
• Learn More
  • Related Research
  • Synopsis