Abstract
The Hartman Group, Inc. has teamed up with respected shopper survey experts, A
National Research Network, to explore consumer trends, attitudes and behaviors
with regard to gift card purchases this upcoming holiday season. Learn the
differences between receiving and giving gift cards, the most popular types of
cards consumers plan to buy, where gift cards are most often purchased, how
many gift cards consumers typically buy and how much they plan to spend, on
average, per gift card.
Gift Cards Purchase & Redemption, Pre-Holiday Outlook 2008 is the
authoritative marketplace report for companies currently involved with or
planning a gift card-based incentive or loyalty program. Gift cards have
rendered the gift certificate virtually obsolete and have surpassed cash as
the answer to "what to give."
What' s Inside
Gift Cards Purchase & Redemption, Pre-Holiday Outlook 2008 looks at consumer
attitudes and behaviors across a variety of demographic indicators.
Specifically, the report details:
- Consumers' gift card spending behavior this year compared to last
- Impact of current economic conditions on planned gift card purchases for
the 2008 holiday shopping season
- Consumers overall attitudes towards gift cards (giving and receiving)
- The most popular types of gift cards
- Top occasions for gift card purchases (giving and receiving)
- Channels at which consumers purchase gift cards (including multiple gift
card racks or kiosk)
- Length of time consumers hold onto gift cards before redemption
- Consumer tendency to spend more or less than the gift card amount
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