Abstract
- Coverage of all sectors of India’s puublishing industry
- In-depth assessment of the ‘investment case’ for the Indian
media market
- Analysis of all foreign direct investment in the Indian publishing market
over the last 5 years
- Detailed 5 year growth forecast
- Detailed profiles of 20 Indian publishing companies
- Over 150 charts and tables
- Researched and written ‘on the ground’ in India
This is the third edition of Heernet ventures’ analysis of the Indian
publishing industry. The study is structured into the following five sections:
- I) Investment thesis. An analysis of the investment case for the whole
Indian media market with an assessment of the broader economic case,
sector-specific growth drivers and a 5 year growth forecast (2007 - 2012) for
the publishing industry. There is also an analysis of investment activity
(including foreign and private equity investment and IPOs)
- II) Media market overview. An overview of the Indian media market,
including analysis of market size, structure, media reach and penetration,
regulatory regime, adspend and Internet and telecoms usage.
- III) Country profile. A profile of India examining key demographic and
economic factors and trends (economic growth, population and employment,
urbanisation and regional diversity).
- IV) Sector profiles. A detailed analysis of each sector of the Indian
publishing market. Each sector profile covers size and structure, current
trends and developments, major players and deal activity.
- V) Company profiles. In-depth profiles of 20 Indian publishing companies,
covering activities, key products, financial performance, management and
ownership and deal activity.