Abstract
This IDC study presents data and analysis on the video services market from
IDC's 2005 Asia/Pacific General Consumer Survey. Topics covered in this survey
include consumer use, preferences and satisfaction, and spending on services
including pay TV subscriptions, video on demand (VOD), pay-per-view (PPV), and
IPTV. Responses are segmented based on country, age, gender, and Internet
access type.
"The pay TV market in Asia/Pacific (excluding Japan) or APEJ is becoming
increasingly more competitive. In order to find an element of differentiation
from one another, operators are upgrading more subscribers to digital services
while delivering additional premium services, like VOD. Survey results show
that channel choice, pricing, better audio and video quality, bundling with
Internet access, and customer satisfaction all play an important role in
consumers' decision to sign up for pay TV services," says Claudio Checchia,
research manager, Consumer Markets, IDC Asia/Pacific. "The market continues to
evolve. As more broadband service providers offer IPTV solutions streamed
through a private broadband network, cable and satellite operators find they
are no longer the only alternatives in the pay TV market."
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