Abstract
This study discusses the North African market for electronic printers -
monochrome and color as well as impact and non-impact - used with all levels of
computer systems. It does not cover point-of-sale printers or small-format
printers featuring widths of less than eight inches. It also does not cover
wide format (A0) products, sometimes known as plotters.
"To be successful on the North African printer market, vendors must continue to
focus on small and medium business users, but should also watch the SOHO
segment closely as it is unsaturated and will present great potential in the
coming years. Vendors have to be very flexible with pricing in this market,
especially when it comes to tenders - price is the key criterion in winning
tenders in North Africa." - Mitri Roufka, Senior Analyst, IDC CEMA
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