Abstract
Identity management (IdM) is one of the fastest growing markets in the software
industry. Yet, many Canadian organizations either don't have plans for rollout
of IdM or don't know how it applies to them. Clearly, this is a good news bad
news story: there's a lot of growth opportunity, but getting there is going to
require additional market awareness.
To extend beyond the guidance typically provided in IDC Canada Software CIS
documents, additional marketing/sales enablement is provided here. This is
found in the Future Outlook section, where analysis to target the end-user
organization are provided for your sales staff to reuse in sales engagements
and for your marketing team with demand generation programs as well.
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